Be Partner Ready

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WHAT NON-PROFIT LEADERS CAN LEARN FROM BARBIE

Be Partner Ready

When the Barbie movie first came out, I was hesitant to go see it. Then my friends – from ages 14 – 70 - kept saying “Have you seen Barbie? It’s fantastic! It’s not what you expect!” The Barbie movie broke 17 box office records. The biggest opening by a female director, highest grossing film by a female a director and the highest grossing movie of 2023, to name just three.

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SAUCE OF INSPIRATION

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Our new Conscious Consumer research (download free here ) reveals that Australians are most inclined to switch brands to support a cause in the ‘everyday food items’ category. An excellent example of an everyday food item that’s changing the lives of sick kids, is Mum’s Sause, sold through more than 800 Coles supermarkets across Australia.

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HERE'S TO TWENTY TWENTY MORE!

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I have to confess, coming back to work last week after a month off, was tough. Getting going has been akin to winding up an old car! What the hell is that noise (oh, it’s the alarm). How on earth do I log onto Zoom? What’s the password for that (and that?). Not to mention, the cat isn’t happy that I’m no longer able to attend to his every whim.

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CHRISTMAS DOESN'T LIKE ME

Be Partner Ready

It’s not that I don’t like Christmas. It just doesn’t like me. When I was little, about 8 years old, I awoke early on Christmas Day to discover the wreckage of our tree and presents (what was left of them) strewn around the lounge. At first we blamed the cats, but then realised, to our growing horror, that we’d been burgled. After the initial shock, we all got angry and my older sister pronounced that Santa wasn’t real and that reindeers didn’t eat the cookies

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THE DIFFERENT KINDS OF MARKETING PARTNERSHIPS: PART 2

Be Partner Ready

In P art 1 , we explored some of the partnerships funded by the Marketing purse, including Brand Aligned Partnerships, Co-Branding and Cause Related Marketing. Now, we look at Sponsorship. Sponsorship We’re all familiar with sponsorship, we see sponsors whenever we attend a sporting event, festival or theatre. The images above, show what is called a ‘lock up logo’ , combining the corporate sponsor and sponsee together.

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CSR, ESG & SUSTAINABILITY – WHAT DO THEY ALL MEAN?

Be Partner Ready

In the past decades, there’s been growing demand for companies to take responsibility for their negative impact on society and the environment. As a result, two concepts – and terms – were born: CSR (Corporate Social Responsibility) and ESG (Environmental, Social & Governance). While these terms are often used interchangeably, it’s important to understand that they’re different.

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THE DIFFERENT KINDS OF MARKETING PARTNERSHIPS: PART 1

Be Partner Ready

There are distinct and different ways of partnering with a company, and therefore, an array of different terms (jargon). If your organisation wants to partner with companies, it’s vital your Board understands the different terminology as they have funding & legal consequences. If YOU are the changemaker tasked with winning corporate partners, you must know the differences, so you can enter negotiations with authority and confidence.