Stellar Partnerships

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3 principles of commercial collaborations

Stellar Partnerships

The supermarket shelves are awash with collaborations as brands join forces to create new experiences for consumers. Some are inspired successes and others should never have seen the light of day. The latest innovations include Donut King cinnamon flavoured Twisties, Green Tea KitKat and a Carman’s Violet Crumble protein bar. I still have nightmares about the Vegemite chocolate that was thankfully withdrawn quickly.

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What’s your partnership superpower?

Stellar Partnerships

Social media is a great entertainer when you’re waiting for the next train. Last week I found myself down a rabbit hole of unusual celebrity superpowers. Who knew that Margot Robbie is a tattoo artist, Beyonce does oil paintings and Tom Cruise is a professional fencer? Everyone has a superpower, even if they don’t realise it yet. When you’re building corporate partnerships you need to stand out from the crowd.

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7 hot tips for cause marketing success

Stellar Partnerships

Everything 1980s is back in fashion – shoulder pads, big hair, bold colours, Rick Astley. I should never have cleaned out my closet, as my wardrobe would now be ‘vintage’ and not daggy. During the 1980s and 1990s cause marketing became the new way of corporates and non-profits working together. We were drowning in a sea of fuchsia from the Pink Ribbon campaigns around the world.

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The hidden secret to increasing partnership value

Stellar Partnerships

Over the weekend I built an IKEA wardrobe. I love building stuff but in the interests of marital harmony, my husband is banned from wielding an Allen key or a screwdriver. I can’t stand the frustration, cursing and bits on back to front; plus I love the satisfaction of doing it myself. Last week we presented at a conference on the principles of pitching for corporate partnerships.

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4 ways to overcome lack of budget

Stellar Partnerships

We have no budget. Yes, you do. You’re just choosing to spend it elsewhere. Corporates and non-profits use the budget excuse all the time. What they’re really saying is ‘I don’t think it’s important to spend my money in this way’. For non-profits it’s driven by a scarcity mindset and a fear of donor backlash on their spending. But you can’t shrink to success.

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3 ways to tell if your partnership is shaky

Stellar Partnerships

Valentine’s Day saw an ocean of red roses, love hearts and chocolate as we celebrated the important relationships in life. In Melbourne, it was followed by the Taylor Swift tsunami of sparkles, joy and friendship. When a relationship is strong, there is nothing more satisfying than getting to know each other, discovering new things and creating new memories together.

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3 ways that trust drives innovation

Stellar Partnerships

Happy year of the dragon! It’s supposed to be a year of growth and regeneration, with the promise of greater prosperity. I am a dragon and so is my husband. Folklore says that two dragons together either get on fabulously well or really badly. So far so good after 30 years, but he’s forewarned that a divorce will look like World War Three on steroids.