3 principles of commercial collaborations
Stellar Partnerships
MARCH 24, 2024
The supermarket shelves are awash with collaborations as brands join forces to create new experiences for consumers. Some are inspired successes and others should never have seen the light of day. The latest innovations include Donut King cinnamon flavoured Twisties, Green Tea KitKat and a Carman’s Violet Crumble protein bar. I still have nightmares about the Vegemite chocolate that was thankfully withdrawn quickly.
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