Wed.Dec 01, 2021

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Complimentary access! SiriusDecisions Channel Marketing Strategies Research Brief: Channel Incentives – Aligning Incentives to the Partners Journey

Mindmatrix

B-to-b suppliers use channel incentives to support and accelerate their partners throughout their journey. In order to choose the best incentives for motivating partners, channel leaders must consider the needs of relevant partner personas during each stage of the partner’s journey. In this blog post, we share a SiriusDecisions Research Brief that describes the considerations and strategies for deploying channel incentives during each partner’s journey stage.

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How Channel Partners Can Use Data to Find Business Opportunities

Channel Insider

Data analytics has reshaped how businesses today operate. A growing wealth of digital data and tools that make sense of it have provided businesses with deeper, more accurate insights into their customers and operations than ever before. All this data and the tools to make sense of it hold substantial potential for channel partners. With the right approach, channel companies can use data to find promising new business opportunities.

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Most Influential Business School Professors of 2021

Thinkers 50

What a difference 20 years makes! Back then, AI was reserved for Sci-Fi fantasies and the sharing economy was more hippie than hipster. Consumers were receiving Netflix DVDs in the mail and realizing Amazon sold more than books and video games. And no one had migrated to the cloud or started living on their phones, either. The c-suite hyped being global and diverse, while the front lines remained mostly local and uniform.

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5 Tips for 2022 Hybrid Conferences

LaVoie Health Science Blog

As we continue with hybrid conferences in 2022, here are some tips to help you navigate the digital format and reach your target stakeholders at this year’s hybrid conferences. Take advantage of one-on-one partnering systems offered by the conference to get a head start and set up meetings in advance of the conference. As an example, the BIO One-on-One Partnering system saves outreach from their conferences in your profile, so you can track who you have met with before.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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In a fast-changing world, can you see past the “blinders” to shape your future?

Thinkers 50

By Geoff Tuff and Steven Goldbach. In October 2008, as the worst financial crisis in generations unfolded, Paul Krugman was having a very mixed day. On the one hand, he (and most economists) had failed to anticipate the most important economic event of his time. On the other, the Royal Swedish Academy of Sciences had just called to say he’d won the Nobel prize in economics.

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TactoTek Oy Applauded by Frost & Sullivan for Improving Industrial Resource Usage and Reducing Energy Use With Its In-Mold Structural Electronics Solution

Frost & Sullivan

SAN ANTONIO, TX. – December 1, 2021 – Frost & Sullivan recently analyzed the European structural electronics industry and recognizes TactoTek ® with the 2021 European Structural Electronics New Product Innovation Award. The solution encases electronics in plastic, conforms to their complex shapes, fit the space within them, and exhibit the required aesthetic appearance of the finished product.

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