Complimentary access! SiriusDecisions Channel Marketing Strategies Research Brief: Aligning Content to the Partner’s Journey

When suppliers attempt to satisfy their channel partners’ content needs by blindly recycling content originally meant for direct sales, they typically experience lackluster content usage. As a result, messaging fails, resulting in underperforming recruitment, onboarding, and demand creation programs.

In our blog this week, we share a SiriusDecisions research brief that shares insights into how and when to deliver content in order to drive channel marketing effectiveness.

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