PartnerTap
JULY 21, 2021
Data sharing is essential to driving revenue with your partners. Channel managers need visibility into global ecosystem overlap, so they know which accounts to target with their various partners. Considering how necessary it is to channel sales, you would think that everyone was sharing data with each other. However, anyone who works in channel knows how difficult it can be to get essential data from their partners.
Frost & Sullivan
JULY 29, 2021
COVID-19 and its aftermath will test the business sustainability and resilience of shared mobility companies. With the change in fundamental market dynamics as a result of the pandemic, stakeholders are already in the process of designing new strategies and roadmaps for growth.
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Crossbeam Blog
JULY 19, 2021
You’re leading partnerships at a new company and you’re eager to start proving your value by signing up new partners and executing your co-marketing and co-selling playbook — but hold your horses, not so fast!
Peter Simoons
JULY 25, 2021
Tip 15: Be Flexible in Transitioning the Partnership. French essayist Francois de La Rochefoucauld once wrote that the only thing constant in life is change. As clichéd as it may sound, it is indeed true. Change happens whether we like it or not, and we have to brace ourselves to embrace that change in order to move forward. Partnerships are started with an intention and with a scope based on what you know and based on your organization’s strategy at the time of creation.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
EGA
JULY 19, 2021
Within the Executive Growth Alliance, peers from US, Europe, Latin America and Africa collaborate to solve Specific Actionable Challenges. At the conclusion of each Executive Growth Circle (EGC), all participants are challenged to commit to action with accountability to apply the insights gained during the EGC. When they reconvene for the next EGC, all will share their newfound knowledge (i.e., key learning) from application of knowledge in their workplace.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Jake Jorgovan
JULY 6, 2021
Finding a lead generation service can be a complicated task—there are many fly-by-nighters with a beautiful website and the gift of the gab, but their results lack expertise and are simply hot air. And then there are those lead generation agencies that don’t give value for money. How can you find a lead generation company that actually knows what it’s doing and can be counted on to bring new business to your sales pipeline?
Stellar Partnerships
JULY 25, 2021
I have just read Angela Duckworth’s book Grit: The Power of Passion and Perseverance. It’s filled with evidence, case studies and stories of how and why talent will only take you so far. As she outlines in the book it is grit – a combination of your determination, effort and skills that can make you truly or phenomenally successful. I’m getting a lot of good-hearted ribbing from Linda at the moment.
Channel Insider
JULY 6, 2021
Managed service providers (MSPs) both large and small are reassessing their approaches to managing IT in the wake of a cyberattack against the IT service management (ITSM) platform provided by Kaseya. Kaseya is now reporting its software-as-a-service (SaaS) instance of its Virtual System Administrator (VSA) platform will be back online sometime between 4:00 and 7:00 EST today.
Peter Simoons
JULY 12, 2021
Tip 14: Prepare Your Partnership by Following a Structured Alliance Process. Remember how we mentioned earlier, that you need to be in the winning side of the 80% rule if you want your partnership to succeed? The fact is 80% of ad hoc unstructured business partnerships fail, while 80% of the companies that follow a structured alliance process towards creating partnerships emerge successful.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
INSEAD Knowledge
JULY 18, 2021
Organisations – including business schools – are increasingly focused on expanding their DEI capabilities. Consider these best practices for productive conversations around DEI.
Impartner
JULY 20, 2021
Rigid requirements, underutilized assets and unused market development funds. If your company suffers from even one of these, then your partner program may be too complicated. A new global study reveals that one-quarter of channel partners will not work with a vendor that does not “fully prioritize a seamless, workable partner experience.” Does that sound like you?
Jake Jorgovan
JULY 19, 2021
Creating and growing a podcast is like setting up an entire business from scratch. And just like a startup, you can expect many awkward years. Unless, that is, you hire a podcast producer to manage the show, or a podcast consultant to guide you. A podcast producer allows you to hand over the hard bits that require professional skills and experience to ensure your podcast achieves your objectives.
Stellar Partnerships
JULY 18, 2021
Them and us. It’s tempting to think of corporates as hard-nosed, profit making machines. But they’re filled with living, breathing humans that are trying their best to get through the day. Non-profits don’t have a monopoly on compassion, ingenuity or virtue. If you’re building corporate partnerships, then try to understand what’s happening on their side of the fence.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Channel Insider
JULY 16, 2021
Ever-evolving technology, environments, and consumer demands owe a lot to innovation in cognitive computing. From artificial intelligence (AI) enabling machines to simulate human behavior to deep learning training itself to process and learn, these developments are capable of producing the next big jump in industry efficiency and opportunity. As IT vendors continue to develop and offer cognitive solutions, how are these technologies being deployed to partner networks, and how can managed service
Peter Simoons
JULY 18, 2021
You are a successful leader. You want to sustain and increase your leadership success, with your team and in collaboration with other organisations in alliances, partnerships and ecosystems. To do so, you’ll need to further develop yourself, possibly change your behavior and manage and involve your stakeholders. Success might look like an overnight change, but in fact it is a lasting conscious journey following a solid roadmap.
INSEAD Knowledge
JULY 19, 2021
Collaboration with a partner is not strictly a two-way affair; instead, prospective partners take the entire competitive landscape into account when forming ties.
TRG Blog
JULY 12, 2021
Our mindsets, the indicator of our belief and attitude towards our own abilities, are the key factor that affects how we behave and influence those around us. Researchers have concluded that one’s mindset can have a significant impact on their future success. In other words, one’s belief can either makes or breaks them.
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Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
Jake Jorgovan
JULY 19, 2021
Imagine you just finished your first podcast episode. You design the podcast art, and you launch your new venture to… crickets. Without podcast promotion, it can be impossible to get new listeners. Luckily, a few marketing strategies can help you get your first set of listeners, and you'll grow from there. Keep reading to learn more. What Is Podcast Promotion?
Stellar Partnerships
JULY 11, 2021
My neighbour Andrew is a MAMIL* and loves cycling. Every Saturday afternoon he squeezes his gangly frame into a lycra suit covered with the names of sponsors he doesn’t have and relives the Tour de France around the bay in Melbourne. His favourite toy is his Strava GPS app, which monitors every centimetre of his journey and creates a neat little map to post on his Facebook page.
Channel Insider
JULY 29, 2021
To say the IT channel has undergone a profound transformation is a vast understatement. We were originally dubbed a “channel” by IBM, whose rule was that nobody but IBM can sell IBM. So they created a reseller “channel” by selling to aggregators or distributors, who sold to resellers who sold to customers. Remove IBM from the equation and there’s no product to sell or resell to anyone.
Peter Simoons
JULY 4, 2021
It is July already and we are fully into summer and enjoying great weather, every now and then interrupted by a thunderstorm. Such rainfall is good to shake up the atmosphere and wipe out the dust. Often it also provides us with new views on the things we see around us. During the rain the world looks a little different, a rainbow may light up the horizon and after the rain, the world returns to its refreshed state.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
INSEAD Knowledge
JULY 5, 2021
Three main psychological factors helped determine whether people responded to first-wave Covid restrictions with deference or defiance.
COO Alliance
JULY 30, 2021
Our guest today is the COO of LIFEAID Beverage Co, Andy Halliday. . Andy is the son of an Air Force B-52 Aircraft Commander and spent his high school years in Tachikawa, Japan when his father retired from the Air Force to become a 747 Captain for Japan Airlines. He left Japan to go to Dartmouth, graduating and spending 6 years in the Ski Industry, where he became the Director of Skiing and Guest Services Manager at Sunshine Village, outside of Banff, Alberta.
Collaboration LLC
JULY 29, 2021
By Michael Gunther and Erin Hoffman. Anyone who has worked in any industry knows that conflicting personalities take a toll on teamwork, morale, and the successful completion of a project. But what many people might not know is that they don’t have to just learn to deal with a co-worker. Instead, teams can seek to understand and invest in programs and trainings to educate employees on how to best communicate with each other.
Stellar Partnerships
JULY 4, 2021
Queen Elizabeth will celebrate her platinum jubilee next year. That’s 70 years of shaking hands, cutting ribbons and making her subjects feel special. I’ve wondered how she manages to keep up the enthusiasm. Surely, she must have days when she’d rather swap the latest factory opening ceremony for an armchair, a gin and tonic and a corgi in her lap. But she gamely puts on another lovely hat and makes everyone she meets feel like they’ve had a magic moment.
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Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.
Channel Insider
JULY 14, 2021
The Virtual System Administration (VSA) platform from Kaseya that so many managed service providers (MSPs) rely on to provide IT services to thousands of customers may be back online this week, but the recriminations may be just beginning. The root cause of the ransomware attack made against the platform by cybercriminals affiliated with the REvil ransomware-as-a-service platform appears to be a series of known vulnerabilities that Kaseya failed to patch (see Kaseya Breach Shakes Faith in ITSM P
Crossbeam Blog
JULY 29, 2021
Can’t get your partner’s account managers (AMs) to play ball? Those AMs have all the juiciest info about your target accounts, so, whatever you do, don’t give up on fostering the co-selling relationship between your sales reps and your partner’s AMs.
INSEAD Knowledge
JULY 26, 2021
Property prices fell during the Great Recession, but millions of millennials in the US still couldn’t afford their first homes. Here’s why – and how we could tackle the next housing crisis better.
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