November, 2021

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Measure and Evaluate Alliance Performance

Peter Simoons

Tip 24: Measure and Evaluate Alliance Performance. An airplane is off its course most of the time. Wind, turbulence and air traffic are all factors why an airplane can’t fly in a straight line from Airport A to Airport B. Yet it arrives at its destination thanks to constant corrections along the way. An airplane only reaches the right destination because of measurements and evaluations of the data acquired, upon which the pilot or the autopilot adjusts the airplane’s course.

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Balancing Risk and Opportunity

Stellar Partnerships

What’s your appetite for risk? Sharon always teases me that I’m risk averse, and my haircut hasn’t changed substantially for 10 years. Until a few weeks ago. After 80 days of Melbourne’s last ‘7 day snap lockdown’, I headed to my hair salon in desperate need of some hair TLC. What could possibly go wrong?

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Three Tools That Should Be in Every Channel Team’s Tech Stack

PartnerTap

In this article, we highlight three tools that should be in every channel tech stack. The channel tech industry is awash with solutions created specifically for partnering, so it’s easy to get lost in this sea of software. We are here to help! Channel software is a great solution because it helps streamline, automate, and simplify channel processes.

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CRUSADING CONSUMERS EMERGE FROM LOCKDOWN CHAMPIONING CHARITY

Be Partner Ready

Despite living in a COVID bubble for the past year, Australian consumers have come out swinging in favour of companies that support charities. New research (launched 29 October 2021) reveals that during lockdown, Australians have become more concerned about social and environmental issues, and they’re demanding that the corporate sector step up and show leadership in solving social issues. 62% of Australians say that during COVID, they’ve re-evaluated their priorities in life, and if

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Nonprofits’ Role in Indian Boarding Schools: An Opportunity to Tell the Truth and Heal

Board Source

In May, the world looked on in horror as a mass grave of 215 children’s remains was located using ground-penetrating radar at the Kamloops Indian Residential School in British Columbia, Canada. It was this circumstance that caused many people to learn about the institution of Indian residential schools, as they are called in Canada, or Indian boarding schools, as they are called here in the United States, for the first time.

More Trending

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David and Goliath Relationships

Peter Simoons

Imagine you are walking into a showroom to buy a product. Not just a product, but one you really need to keep your business running. You have some extensive conversations with the store owner, simply because you want to understand how the product fits your business. The conversation convinces you that the product does fit, so you ask the store owner for the cost associated with the product.

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Lights, camera, action!

Stellar Partnerships

It’s funny how some things that were once familiar have now become novelties. Working in an office and wearing a suit seem quaint and slightly eccentric. Last week we hosted our first in-person workshop since January, and it was a very surreal experience. Aside from wearing heels again (not recommended if you’ve been in runners all year!) it was a pleasure to see people’s reactions up close and sense the vibe in the room.

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Top B2B Podcasts for Marketing, Sales & Leadership in 2021

Jake Jorgovan

It’s critical for those in marketing, sales, and leadership positions to continually increase their knowledge, but who has time for courses, or reading articles and books? Unlike text resources, podcasts allow you to learn while doing other things, so you save time. B2B podcasts help your team improve their sales, marketing, and leadership abilities.

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Who's Number One? (In the Sales Cloud)

CoSell

Almost 4 years ago I spoke to a bunch sales leaders and had them rank their Sales Stack, most important to least important. There were some predictable responses (Salesforce was high on the list, Outreach high) and some surprises that many disagreed on (Gong was very high on the list even though a relatively young company.).

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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For a Competitive Edge and a Sustainable Differentiation, Deploy a Superior Tech Stack

Impartner

Business experts have long debated whether the future will belong to those with the brightest management team, the best culture or the most adaptable strategy. Increasingly, it looks like the future will belong to those with the most capable digital implementations. The post For a Competitive Edge and a Sustainable Differentiation, Deploy a Superior Tech Stack appeared first on Impartner PRM.

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Using Corporate Social Initiatives to Build a Purpose-Driven Organisation

INSEAD Knowledge

An impact-driven intrapreneurial venture can be a useful stepping stone for changing a company’s DNA, but its unintended consequences need to be managed carefully.

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The World is in Transformation

Peter Simoons

The world we live in is in transformation and the Covid pandemic has turned it upside down! Supply chains have become a logistical nightmare, containers appear to be on the wrong side of the world, ships are queuing up waiting to enter main harbours and gas and oil prices are at an all-time high. That list is far from complete, but you doubtless recognise the situation!

Energy 244
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Question Time

Stellar Partnerships

Can poodles breathe underwater? Why don’t crabs have eyebrows? What does a rainbow taste like? Kids ask the best questions. My 5 year-old neighbour asked his mum, “where do I come from?” She took a deep breath and launched into a detailed lecture on the birds, bees, mum’s tummy etc. A stunned silence ensued. “Oh,” he replied. “George at school says he comes from Greece”.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Top B2B Podcasts for Marketing, Sales & Leadership in 2021

Jake Jorgovan

It’s critical for those in marketing, sales, and leadership positions to continually increase their knowledge, but who has time for courses, or reading articles and books? Unlike text resources, podcasts allow you to learn while doing other things, so you save time. B2B podcasts help your team improve their sales, marketing, and leadership abilities.

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Best Ransomware Backup Services

Channel Insider

Ransomware is just about everywhere these days. A recent study by Positive Technologies looked at the cyber threat landscape during the second quarter of 2021 and found that ransomware attacks reached “stratospheric” levels, accounting for 69% of all malware attacks – that’s a jump of 30 points from the same quarter in 2020. Email remains the main method of spreading malware in attacks against organizations (58%) – although a recent HP study found that number to be

Legal 118
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Influencer marketing trends from 2021 you need to watch

Impact

Originally published on Performance Marketing World. As consumers remained tethered to their computers (thank you, Delta variant) for working, shopping, and socialising in 2021, online influencers retained their vital role as trusted voices and go-to resources. That kept influencer marketing squarely in the high-priority column for brands, and spend in the channel is expected to reach $15B in 2022.

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Post-Pandemic, Firms Need Chief Social Connectivity Officers

INSEAD Knowledge

In this new hybrid working environment, people shouldn’t go to the office to stare at their computer, but to connect.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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All Stakeholders on Board at Alliance Launch

Peter Simoons

Tip 23: Make Sure All Stakeholders Are on Board at Alliance Launch. What describes a good start of an alliance? That question is one I often ask in my workshops, and I always receive a wide variety of answers. When I asked this question in a workshop in China, the answer I got from one of the attendees was at first received with a lot of laughter by his colleagues.

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Time to rethink volunteering

Stellar Partnerships

What’s the first thing you did after lockdown ended? Some people headed straight to the pub. But it wasn’t the lack of booze during lockdown that drove people to queue outside a bar at 8am; it was the opportunity to do it with friends. The long months have taught us a lot about what’s really important. What we’ve craved is companionship, connection and belonging with our co-workers, friends and families.

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Law Firm places Innovation at the Core of its Purpose and Strategy

Hype

For some organizations, an innovation program is a “nice-to-have”, sometimes struggling for time and attention against other corporate initiatives. This is not the case at Linklaters, one of the UK’s “Magic Circle” law firms – which places innovation at the core of its purpose and embeds innovation at the foundation of the firm’s strategy. In this final blog of our three-part series on innovation in the legal sector, learn how Linklaters is transforming legal services throughout the organization

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Diversity & Inclusion Activities and Ideas Worth Implementing

TRG Blog

A diverse workforce is an integral part of any organisation. However, retaining such a workforce is extremely difficult in a competitive environment. This is where the notion of inclusion comes into play, which refers to your attempts to make employees feel that they are an essential part of diverse teams, regardless of their differences.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Instagram democratizes Stories with link stickers for everyone

Impact

Read time: 5 mins. Instagram is a leading platform for influencers and partnership marketing. But, there was a flaw — influencers with fewer than 10,000 followers were not able to access tools for content creation and affiliate links. While there was a swipe up feature in Instagram Stories that allowed users with over 10,000 followers to link to external content, this feature was not universal.

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How DBS Became the ‘World’s Best Bank’

INSEAD Knowledge

The Singapore titan’s tech-charged quest to take the banking out of banking has paid off handsomely.

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The invisible hand behind new retail in China

Thinkers 50

by Mark Greeven, Winter Nie, Yunfei Feng. The rise of new retail in China has been largely driven by innovative companies that spotted emerging and unmet needs of consumers. Newcomers such as Meituan (food delivery), Hema Fresh (fresh food grocery pioneer) and Pinduoduo (social commerce platform) have been instrumental in pushing the boundaries of new retail beyond the horizontal e-commerce platforms of Alibaba and JD.com.

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Six Ways Planview Employees are Giving Back

Planview Blog

“We make a living by what we get. We make a life by what we give.” – Winston Churchill. The holidays are here which means spending quality time with family and friends, expressing gratitude, reflecting on the past year, and above all- giving back. At Planview, we have a lot to be thankful for and we like to show our gratitude by lending a hand and giving back to our local communities.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Complimentary access! SiriusDecisions Channel Marketing Strategies Research Brief: Sizing Up Channel Campaign Readiness

Mindmatrix

Successful through and for-partner marketing campaign requires months of planning and execution to get the desired results. In our blog this week, we share the SiriusDecisions Channel Campaign Readiness Model that offers a roadmap that allows progress to be measured along the way and benchmarked against norms – to help vendors stay on track.

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Electronic Waste Management in India: Market Growth Trajectory and Future Potential

Frost & Sullivan

The first company established to responsibly dispose of the e-waste generated by these companies, however, was established much later – in mid-2005 to 2007. E-waste (management and handling) rules were brought into force in May 2012. Extended Producer Responsibility Requirements and targets were introduced in 2017-2018. Computers and laptops have collectively generated around 70.0% of e-waste in India this year, when the penetration of mobile phones, tablets, and other electronic gadgets i

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2021 CGS Learning Survey Reveals Ways to Reduce Employee Attrition During the ‘Great Resignation’

CGS

11/18/2021. Generation Z and Millennial workers are less satisfied in their jobs, and upskilling opportunities are critical to employee retention. NEW YORK, NY, November 18, 2021 – CGS, a global provider of business applications, enterprise learning and outsourcing services, today unveiled new insights from its 2021 CGS Workplace Learning Trends Survey.