January, 2021

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How to Securely Share Your Customer Account Data and Close More Deals [Guide]

PartnerTap

Up until recently, account mapping was a necessary risk, but now you securely share your customer account data with a Partner Ecosystem Platform. Partners will never give each other direct access to their CRM accounts. Your customer lists and open opportunities are the lifeblood of your company and must be appropriately secured. Enterprises can never actually drive revenue with partners without some level of joint-account mapping.

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How To Improve Strategic Planning

Aepiphanni

2020 has ended and more people are glad it’s finally over. We all know that the flip of the calendar page from December to January is not going to change anything immediately. For most people, it is a psychological release of whatever challenges happened the previous year and an opportunity to step into the chance of a much better year. In the business world, January either triggers the start of a.

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In Bad Times, Decentralised Firms Outperform Their Rivals

INSEAD Knowledge

When there’s increased turbulence, delegating power improves sales and productivity, boosting a firm’s chance of survival.

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How to Resolve the Roots of Disagreement

Jesse Lyn Stoner

Most disagreements are due to differing interpretations of the facts. For example, John’s glass vase was broken when Carlos dropped it. This is an objective fact – an event that occurred. John is angry because he believes Carlos did it on purpose. John’s interpretation of the event is what creates meaning and emotion. If Carlos […]. The post How to Resolve the Roots of Disagreement appeared first on Seapoint Center for Collaborative Leadership.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What is Account Mapping and How Does it Work?

CoSell

It’s a brand new year and it’s time to take a close look for ways to do account mapping. Oh, you’re not so sure what that is…no worries, mate. In this short post, we’ll pull back the veil and explore account mapping. The old way. The new way. You’re about to get a crash course in account mapping. Strap in your seatbelt and let’s get going. What Is Account Mapping?

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The Healing Potential of the Nonprofit Sector

Board Source

Today is the National Day of Racial Healing , which takes place each year the day after Martin Luther King, Jr. Day. This year, it also happens to fall on the day before we will inaugurate a new president – a momentous occasion in any context, but one that takes on particular significance as it marks the end of the most traumatic and violent transfer of power we have ever seen as a country.

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Our solutions to the Two Universal Challenges to Scaling Revenue – Generating Partnerships (Part 3 of 3)

PartnerTap

It’s finally here the solution to the challenges that all enterprises face when scaling their ecosystems. This is the third, and final, installment to our three-part series on how to scale revenue-generating partnerships. You can find the first article, and the first challenge, in the series here. Find the second article here. Our Partner Revenue – Generating Expertise.

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The Conscious Consumer Era has arrived. ARE YOU READY?

Be Partner Ready

Late last year we released new research with Di Marzio Research that reveals - despite the turmoil in the economy created by COVID, rising unemployment and lockdowns - consumers are insisting that companies and brands do more to support causes. The research report entitled ‘The Conscious Consumer era arrives. Finally’ shows that almost half of Australians feel let down by corporates who are failing to meet their societal obligations, and 2 in 3 Australians believe that corporates sho

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Greatness Is Not For You

Jesse Lyn Stoner

What do you believe about greatness? Do you hear the call to greatness or is it reserved for a select special few? Great Quotes on Greatness “Everyone has the power for greatness — not for fame, but greatness, because greatness is determined by service.” ~ Martin Luther King Jr. “Never underestimate the power of dreams […]. The post Greatness Is Not For You appeared first on Seapoint Center for Collaborative Leadership.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Surfing The Video Wave of the Future

CoSell

Even the most successful sales professionals face a huge challenge in today’s environment. How to keep things personal when connecting virtually with prospects and clients? In a recent McKinsey study, we’re seeing what many of us are also finding to be true: the majority of B2B companies have shifted their go-to-market sales model. Traditional in-person selling is down 52%.

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Are You Ready For It?

Peter Simoons

Happy New Year! 2020 is officially over. Whether it was a positive year for you or not, we’ll all remember it as a year that made history. For the first time in many years something from the “outside” affected us all, no matter where we live – it touched all of our lives. Many people will feel relief that this remarkable year is over. Somehow, with the start of a new year we subconsciously believe that we can start all over again, with a clean slate.

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7 things keeping business CEOs awake at night

Stellar Partnerships

Last year I had nights when I struggled to sleep. My head touching the pillow was the starting gun for my entire To Do List leaping into action. Urgent things poked and prodded my brain. It was like being in goal with 200 Ronaldos lined up for a penalty shot. In the comparative calm after 2020, the impact of that extraordinary year hasn’t ceased. Its legacy is a list of new urgent priorities that are keeping the CEOs of businesses awake at night.

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Tips for Virtual Partner Events - Conference & Council

Partner Path

Lessons from a virtual road warrior. I attend a lot of events. I’m usually crisscrossing the globe between partner summits, partner advisory boards, sales kick-off meetings and industry conferences. I’m one of the weirdos that actually misses large gatherings. No, I don’t miss the conference chicken or sitting in a freezing cold dark hall. I miss the energy of a packed room, the chitchat with people sitting around you before and after the sessions and catching up with friends and colleagues.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Your Association—Better: Client Testimonials

AM Consulting

Alliances Management has recently produced several videos that highlight different parts of the company. Our latest video showcases snippets of interviews with three clients from some of the world’s leading technology associations. The video begins with Philippe Martineau, Chairman of the Board of the OSPT Alliance, who describes how Alliances Management helped them identify additional […].

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Why Universal Basic Income Should Be President Biden’s Top Priority

INSEAD Knowledge

An updated system of income and taxes would alleviate the worst crises the United States faces, including climate change. What’s more, we’ve got the numbers to prove it can work.

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Forming Valuable Partnerships with Startups and Enterprises

CoSell

Partnerships can come in all different forms and sizes, and alliances between different sized companies can have many positive benefits. Of course, it gets you thinking. Why would a start-up appeal to a larger enterprise? And, why would a larger enterprise appeal to a start-up? Let’s take a closer look at the dynamics. Once you’ve got these in mind, it’s a lot easier to spot truly collaborative opportunities.

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Be Clear on Your Reason for Partnering

Peter Simoons

Tip 2: Be Clear on Your Reason for Partnering. It can’t be emphasized enough how important it is to find your reason for partnering before you actually enter into the partnership. Without a clear and fully defined reason for partnering, you won’t really know if the alliance you are forming will be beneficial for your business in the long run.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Body Language Mistakes Business Leaders Make

COO Alliance

Body language, both good and bad, is very important for all business leaders to understand and utilize. When you cultivate good body language you create a more welcoming work environment with happier employees. It doesn’t matter if you’re a COO, a CEO, or even just the guy who is in charge of delivering mail to the office. No matter who you are, your body language matters.

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5 Predictions for 2021

Partner Path

Welcome to 2021! Boy am I excited to see the calendar turn over. There’s been so much up and down in the news for the last nine months I can barely keep track.

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Navigating the Broader Impacts of AI Research: Workshop at NeurIPS 2020

Partnership on AI

As part of NeurIPS 2020, PAI co-hosted a full day workshop on ‘ Navigating the Broader Impacts of AI Research ‘ The goal of the event was to encourage the research community to think critically about our roles and responsibilities in anticipating and mitigating potential negative consequences of AI research. It included panel discussions on impact statements, publication norms, harms of AI, and more.

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Nokia’s Reinvention Was Emotionally Driven

INSEAD Knowledge

No less than start-ups or SMEs, large organisations can accomplish a radical strategic shift – if they can regulate managers’ raw emotions in the aftermath of failure.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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6 Keys to Optimize Your Virtual Sales Performance

CoSell

How can you optimize your virtual sales performance in the face of ongoing surges and restrictions with COVID-19? This question is on everyone’s mind. How can you focus your efforts of this time period to boost sales — during the pandemic and beyond? In many ways, selling is always about managing change. If you’ve been in sales over the last years, you know this to be true.

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How Has the Pandemic Affected Your Alliances?

Peter Simoons

The Pandemic Affects Alliances: Over the past year, we all have somehow experienced the restrictions that the pandemic brought to the world. Alliance Management is a relationship business and relationships are personal. We all used to conduct our work in our own personal manner and meetings were an essential part of that. Last year that all changed.

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Mitch Joel

Thinkers 50

THINKERS50 RADAR CLASS OF 2021. Mitch Joel. Ideas. Innovative insights into the world of innovation, digitization, and progressive business models. Ideas focus on the intersection of brands, consumer behavior, technology, and disrupting disruption. BIO. Founder of Six Pixels Group, an advisory, investing and content producing company focused on commerce and innovation.

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Global Green Hydrogen Production Set to Reach 5.7 Million Tons by 2030, Powered by Decarbonization

Frost & Sullivan

Push to decarbonize industries and achieve carbon neutrality by 2050 will create lucrative opportunities in the green hydrogen market, finds Frost & Sullivan. Santa Clara, Calif. – January 19, 2021 – Frost & Sullivan’s recent analysis, Advances in Green Hydrogen Create Opportunity across the Global Power Sector , forecasts that global green hydrogen production will skyrocket at a compound annual growth rate (CAGR) of 57% between 2019 and 2030, rising from 40,000 tons to 5.7 million tons.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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How Your Organization Can Innovate in a People-Centric Way

Hype

When we talk about innovation, we often talk about harnessing people's creative energies, and then turning that energy into something of value. How can we help people collaborate and create new things?

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What Servant Leadership Is Not

INSEAD Knowledge

There’s no magic formula for servant leadership, but there are a few common misconceptions about what it means to put your team’s needs first.

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Revolutionize the Selling Process with Partnership Technology

CoSell

Selling is a constantly evolving field. Partnership technology gives you a clear competitive advantage to know more about your customers and prospects. With all the new advances in technology and software, we can work more efficiently than ever before. We can streamline sales techniques, and transform the selling process in ways our predecessors never could have envisioned.

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