March, 2021

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Is Your Antiquated Account Mapping Solution Costing You Millions?

PartnerTap

These days, most enterprises have an expansive ecosystem of partners that they co-sell with, which requires extensive account mapping. Account Mapping is the best solution to identify partners who can help target prospective buyers. That’s why it’s a ubiquitous process among enterprise companies. However, it is time for enterprises to update their current account mapping solution to generate millions of dollars in revenue year over year.

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How Do You Strengthen Your Co-Selling Partnerships?

CoSell

In today’s business environment, smart sales leaders are actively looking for fresh ways to identify their most valuable partners. Recently CoSell did a survey of CEOs and CROs to determine their top needs, challenges, and priorities. One of the key questions we asked top leaders, “How do you strengthen your co-selling partnerships?” Today, I’d like to share 7 of their candid answers.

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4 Savvy Partnership Tips for Subscription Businesses from Spark ROAS

Impact

As a customer acquisition agency, Spark ROAS works with a variety of fast-growing brands focused on increasing subscriptions via affiliate partnerships. Over the years, we have used the analytical and reporting capabilities of the Impact platform to identify several strategies that are vital to bringing in new subscribers for our clients.

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Getting to the “Heart” of Racial Equity

Board Source

There’s a lovely expression that many of us in the Black community use when we want to repair strained relationships with each other; it’s an expression that always moves me when I hear it. Whether the cause of the disagreement is related to something we’ve done (or not done), or something we’ve said (or neglected to say), we approach the person we’ve offended and ask for forgiveness with this request: “Please charge it to my head and not to my heart.".

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Do You Define Alliance Success?

Peter Simoons

What is alliance success and how do you define it? It seems such a simple question, yet it can lead to lengthy discussions. Some people will immediately connect alliance success to the amount of revenue an alliance generates. If that is the universal view of alliance success, then how should we measure the success of development alliances, those that don’t generate any revenue at all?

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A Year of HorroR

Partners Preceptors

Human Resources deals with a lot on a normal basis. Staff management, compensation and benefits, training and development, compliance with all federal state and local HR laws and rules, workplace safety…the list goes on and on. But during the Covid-19 pandemic, that list became even longer.

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IEEE Industry Standards and Technology Organization Announces Formation of LaSAR Alliance

ISTO / IEEE

New Member Program in Augmented Reality Wearable Devices. PISCATAWAY, N.J., 29 March 2021 (GLOBE NEWSWIRE) — The IEEE Industry Standards and Technology Organization (ISTO), an international federation of leading industry groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces its newest member program, LaSAR Alliance (Laser Scanning for Augmented Reality).

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Mind the Gap

Stellar Partnerships

Have you ever travelled on the London underground? In the older Victorian era stations, the new trains don’t quite fit with the platforms. Passengers will hear a cheery voice urging them to ‘mind the gap’. Failure to heed the warning may result in you losing a wallet, a shoe or even half of your leg in the yawing chasm between platform and train entrance.

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Co-Selling Champion: How To Become A Partner Manager

CoSell

Co-selling is an art and a science. It takes a champion of co-selling with a special blend of skills to become a successful partner manager. Let’s explore what you can do to develop the right set of skills and pave the way for a successful career. When you’re fresh out of college, you may not have the network yet. But, when you’ve had years of relating to colleagues, you will have a solid network for partnering.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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A Heightened Attention for Alliances & Partnerships

Peter Simoons

A few weeks ago, I wrote about the difference between a partnership and an alliance. In response to that column I received lots of replies from you. They all acknowledged the fact that in communication, it is essential to create clarity regarding the terms you use. Since that column appeared, a number of consulting firms published their views on the business world and not surprisingly connected their findings to the current pandemic: Accenture stated that “ COVID-19 made it clear that companies

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Linkedin cracks down on connection request limits

Jake Jorgovan

Recently we published an article at Lead Cookie about the “ Your out of invitations for now ” error that has started showing up on Linkedin. Yep. It has finally happened. After years of mass spamming on Linkedin, they have finally dropped the hammer. High-volume outbound on Linkedin is becoming a thing of the past. And I can’t say I’m surprised. In fact, I called this out as a trend over a year ago in my podcast on the future of Linkedin.

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A Year of HorroR

Partners Preceptors

Human Resources deals with a lot on a normal basis. Staff management, compensation and benefits, training and development, compliance with all federal state and local HR laws and rules, workplace safety…the list goes on and on. But during the Covid-19 pandemic, that list became even longer.

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How Partner Business Models and Activities are Changing

Partner Path

10 Effects of the Global Pandemic on the Channel. How are the people who design, recommend, resell, integrate, support and manage technology solutions doing in the global pandemic? We conducted a survey of solution providers at the end of 2020 and asked how their business had been impacted by the pandemic with options of 'increased, decreased or stayed the same.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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The 3 P’s sabotaging your partnership prospecting

Stellar Partnerships

During lockdowns last year it was hard for my teenagers to get motivated. Uni lectures were pre-recorded and dull. Deadlines for assignments loomed, but the momentum that goes with being physically present in a tutorial was missing. My daughter liked to defer the work needed by heading to the kitchen and cooking. We called it procrastabaking. It wasn’t productive for her assignments and it added two inches to my husband’s waistline.

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How Are You Responding to Challenges to CoSelling?

CoSell

With the calendar turning, we are at the beginning of a new year. There’s yet another new year to celebrate—The Year of the Wood-Ox. According to the lunar calendar and the Tibetan calendar, February 12 marks the start of a fresh year. Many sales professionals are happy to have another chance to get past the challenges of the previous year. The big one of course is the pandemic.

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Ensure Solid Executive Sponsorship

Peter Simoons

Tip 6: Ensure Solid Executive Sponsorship. Before you get busy with forming a relationship with your prospective business partner, you have to ask yourself this first: Are the higher-ups within your organization on board with the potential partnership or alliance? Partnerships are not there for fun. Partnerships are of strategic importance to your organization.

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Strategy and Leadership Lessons From the ‘Notorious RBG’

INSEAD Knowledge

As the business world increasingly strives to be a catalyst for social justice and societal progress, Ruth Bader Ginsburg’s work provides many valuable lessons for leaders.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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An Inside Look Into Google and HubSpot's GTM Strategy for Their Ads Integration

Crossbeam Blog

Behind every great integration is a successful go-to-market (GTM) story — but it’s hard to know what kind of GTM strategy delivers real results, especially when there are so many moving parts.

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Challenges for Responsible AI Practitioners and the Importance of Solidarity

Partnership on AI

Recent years have seen an explosion in the study of responsible artificial intelligence (AI), with more resources than ever offering guidelines for mitigating this technology’s harms and equitably distributing its benefits. At the same time, the distance between proposed best practices in AI and those currently prevalent in the field remains great. The challenge of implementing these practices is perhaps clearest at leading tech companies, where responsible AI initiatives have, in recent months,

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Why it pays to be curious

Stellar Partnerships

Where does the dark go when the light comes on? Why isn’t there a light that can make it dark for bedtime? Why do snails poo yellow? What makes the wind? These are a very small sample of the questions my kid asks on a daily basis. Her desire for knowledge is insatiable. When I’m in ‘good’ Mum mode, I’ll take out my phone and we’ll google the answer together (what did parents do before Google?!).

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7 Zoom Personas — and Is It Really Working?

CoSell

Let’s Zoom! Videoconferencing via Zoom has become an integral part of our daily work life. We’re using it to connect and see the people we work with. Jumping on a video call feels like the best thing to ‘being there’ in person. In the last weeks and months, we’ve been on a lot of calls. I bet you’ve noticed certain that people take on kinds of personas on a videoconference.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Create a Contributions Matrix

Peter Simoons

Tip 5: Create a Contributions Matrix. “Those who forget to prepare are preparing themselves to be forgotten.” This is a popular saying among coaches and productivity gurus, although I’m not even sure if it’s an official adage. If you forget to prepare to do your work, you are preparing yourself to be forgotten by those you work with.

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5 Strategic Insights Set to Power the Femtech Market

Frost & Sullivan

In honor of International Women’s Day, Frost & Sullivan experts share key findings on how femtech is improving women’s health and empowering them globally . Santa Clara, Calif. – March 8, 2021 – As we celebrate International Women’s Day and this year’s theme #ChooseToChallenge , Frost & Sullivan acknowledges the critical role of technology, such as artificial intelligence and big data analytics, in improving women’s lives and empowering them.

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How the Rural-Urban Divide Plays Out on Digital Platforms

INSEAD Knowledge

Urban entrepreneurs on digital platforms have access to better offline information, which gives them an edge over rural entrepreneurs.

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Building a B2B Network: Crossbeam’s Data and Learnings So Far

Crossbeam Blog

It’s been two years since we launched Crossbeam, and no two days have been alike. But nothing has been more exciting than watching a network graph take form before our very eyes.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Are you my mother lode?

Stellar Partnerships

My local library has resumed story time for children. One of the most popular books is ‘Are You My Mother?’ It was a huge favourite for my kids when they were little. A little duckling is separated from his mother and goes to look for her. Along the way he encounters all kinds of other animals and objects, asking them ‘are you my mother?’. After a lot of trial and frustration the little duckling eventually gets his happy reunion with mum.

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3 Trends Making Sales More Human: In A Virtual Workspace

CoSell

As we’ve all seen in 2020, we’re engaged in what researchers have called, “the greatest experiment of all times in remote working.” There is no question. We’re working virtually and there are few indications that we’ll return to our previous normal. This brings up big issues for sales leaders and sales teams. Namely, how can you work efficiently, humanely, and collaboratively in this now-and-next normal?

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Are You Building a Collaborative Culture?

Planview Blog

A collaborative culture is crucial for building high-performing teams and organizations. Many employees prefer to work collaboratively , but fostering teamwork is not just about making employees happy. Successful collaboration also drives better business results. For example, a study by i4cp, the leading human capital research firm, showed that high-performing organizations are 5.5 times more likely to encourage and reward collaboration.