Sat.Nov 13, 2021 - Fri.Nov 19, 2021

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Balancing Risk and Opportunity

Stellar Partnerships

What’s your appetite for risk? Sharon always teases me that I’m risk averse, and my haircut hasn’t changed substantially for 10 years. Until a few weeks ago. After 80 days of Melbourne’s last ‘7 day snap lockdown’, I headed to my hair salon in desperate need of some hair TLC. What could possibly go wrong?

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The Blue Ocean Strategy Summary (With 4 Examples)

ClearPoint Strategy

Of the many strategic planning models that exist, the Blue Ocean Strategy could be considered the pacifist of the group. Based on an eponymously titled book , this strategy argues that “cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.” Companies should instead look for new market space and ways to reinvent the industry.

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Three Tools That Should Be in Every Channel Team’s Tech Stack

PartnerTap

In this article, we highlight three tools that should be in every channel tech stack. The channel tech industry is awash with solutions created specifically for partnering, so it’s easy to get lost in this sea of software. We are here to help! Channel software is a great solution because it helps streamline, automate, and simplify channel processes.

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CRUSADING CONSUMERS EMERGE FROM LOCKDOWN CHAMPIONING CHARITY

Be Partner Ready

Despite living in a COVID bubble for the past year, Australian consumers have come out swinging in favour of companies that support charities. New research (launched 29 October 2021) reveals that during lockdown, Australians have become more concerned about social and environmental issues, and they’re demanding that the corporate sector step up and show leadership in solving social issues. 62% of Australians say that during COVID, they’ve re-evaluated their priorities in life, and if

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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All Stakeholders on Board at Alliance Launch

Peter Simoons

Tip 23: Make Sure All Stakeholders Are on Board at Alliance Launch. What describes a good start of an alliance? That question is one I often ask in my workshops, and I always receive a wide variety of answers. When I asked this question in a workshop in China, the answer I got from one of the attendees was at first received with a lot of laughter by his colleagues.

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Influencer marketing trends from 2021 you need to watch

Impact

Originally published on Performance Marketing World. As consumers remained tethered to their computers (thank you, Delta variant) for working, shopping, and socialising in 2021, online influencers retained their vital role as trusted voices and go-to resources. That kept influencer marketing squarely in the high-priority column for brands, and spend in the channel is expected to reach $15B in 2022.

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5G’s Ability to Support Diverse Use Cases across Multiple Industries Fuels Adoption in Asia-Pacific

Frost & Sullivan

San Antonio – Nov. 19, 2021– Frost & Sullivan’s recent analysis, APAC 5G Connectivity Growth Opportunities , finds that 5G will be a key enabler of digital transformation and business success across industries in Asia-Pacific. Its unique ability to help enterprises deliver next-generation customer experiences through enhanced reliability, low latency and optimized power consumption will help mobile operators generate significant growth opportunities.

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Sinan Aral

Thinkers 50

thinkers50 award winner. Sinan Aral. Forensically and persuasively gets to the reality inside social media and tech. 01. ranked thinker. Ranked in 2021. 02. award winner. Winner of the Thinkers50 2021 Digital Thinking Award. 03. fast fact. In 2014, was named one of the “World’s Top 40 Business School Professors Under 40”. ideas. Drawing on two decades of research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of ju

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Post-Pandemic, Firms Need Chief Social Connectivity Officers

INSEAD Knowledge

In this new hybrid working environment, people shouldn’t go to the office to stare at their computer, but to connect.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Common Channel Blind Spots

Chaneltivity

In the Channel Expert Office Hours series, channel expert Raegan Wilson answers questions about channel management. You can submit your own questions for Raegan by sending us an email. What are common channel blind spots? The three common channel blind spots include: 1. Lack of rules of engagement. At the highest level, the rules of engagement (RoE) for your partner program define how your team will interact with partners.

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Improvements in Flight Operations Expediting Global Commercial Avionics Market Growth

Frost & Sullivan

SAN ANTONIO –Nov. 17, 2021– Frost & Sullivan’s recent analysis of the global commercial avionics industry finds that airlines’ increasing focus on improving flight operations is expediting market growth. Digital glass displays, connected flight management systems, and HUD (head-up display) are gaining traction due to the emphasis on enhancing flight operations.

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5 Prime Examples of High Emotional Intelligence (EI) in the Workplace

TRG Blog

Any individual who has worked in an atmosphere riddled with adversity, harshness, and toxicity can attest to the importance of Emotional Intelligence (EI) in the workplace.

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How DBS Became the ‘World’s Best Bank’

INSEAD Knowledge

The Singapore titan’s tech-charged quest to take the banking out of banking has paid off handsomely.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Incident Response Services: A Big Opportunity for MSPs and MSSPs

Channel Insider

There have been so many major security incidents in the last year that it’s no wonder the incident response market has taken off. Of the 5,000 data breaches detailed in the Verizon Data Breach Investigations Report (DBIR), phishing was the top avenue of incursion used in breaches (more than 30% of incidents). Next came web application attacks (25%) and system intrusions (20%).

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Advancements in Sensor Fusion Technology to Benefit Multiple Industries, Finds Frost & Sullivan

Frost & Sullivan

SAN ANTONIO – Nov. 16, 2021 – Frost & Sullivan’s recent analysis on the global sensor fusion market finds that technology developers that can offer full-stack options and focus on contextual sensor fusion will dominate the market. As sensor manufacturers move toward a configurable data fusion algorithm that can deal with varying sensory outputs, there will be greater end-user awareness regarding the technology and expanded application in new areas.

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Best Practices for Claims Program Management

ITA Group

Best Practices for Claims Program Management. Successful claims management is a journey of continuous improvement, rather than a final destination. Even small tweaks here and there can make a big difference to your claims data collection. It’s all about making connections between your systems, your suppliers, your people and your strategies. What Is a Claims Program?

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APIC Episode 14 – Ensuring Quality through QC

Partners Preceptors

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Top Cloud Migration Services Providers 2021

Channel Insider

The key to a successful cloud migration is an experienced partner. Organizations that migrate their data and applications to the cloud waste approximately 30 percent of their cloud spend because they don’t have their environments configured correctly or the migration takes longer than they planned. By working with a cloud migration services provider, companies get an experienced partner that can identify pitfalls and avoid them during the transition.

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Harvard Business School’s Amy Edmondson Tops Thinkers50 Ranking; Thinkers50 Award Winners Announced

Thinkers 50

PRESS RELEASE. November 16, 2021. LONDON: Thinkers50, the premier ranking of global business thinkers, today announced its 2021 ranking of management thinkers and the winners of its 11 Distinguished Achievement Awards. For the first time the ranking is topped by Amy Edmondson of Harvard Business School. “Amy is already a Thinkers50 Award winner and has risen steadily up the ranking over recent years,” says Thinkers50 cofounder Des Dearlove.

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Tips for Hiring a High-Performing B2B Sales Team

Market Source Inc

Recruiting great B2B sales talent is tough in a tight labor market. Sales managers should double-down on these nine proven hiring tactics to attract and retain high-performing sales reps right now. The post Tips for Hiring a High-Performing B2B Sales Team appeared first on MarketSource.

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A new year is coming. What’s your plan?

PSMJ Resources Blog

What a year it has been. Beyond the obvious pandemic-related impacts, infrastructure spending, artificial intelligence, and private equity are just some of the terms you have probably heard more and more mention of this year. How could these forces drive disruption and create opportunity in your firm?

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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MSPs Are Turning Software Into New Services – As We Predicted

Channel Insider

Right in the midst of ramping up our Toolsmith series , our friends at AvePoint have rolled out the results of a survey of 1,000 MSPs, which, among other things, confirms our view turning independent software vendor (ISV) products into services is the best growth path for managed service providers. The AvePoint survey found that when adding new vendors to their repertoire, 54% of MSPs prioritize the projected revenue growth from additional services generated from new products.

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7 with ties to MIT Sloan honored at Thinkers50 awards

Thinkers 50

MIT Sloan professor Sinan Ara l won the Digital Thinking Award, which honors a researcher who “sheds the most original and valuable light on the new digital reality of business,” at the 2021 Thinkers50 Awards. The biennial competition recognizes business leaders from around the world. Six other members of the MIT Sloan community were honored by Thinkers50 during a virtual ceremony on Nov. 16.

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MarketSource Employee Spotlight: Neil Vinson

Market Source Inc

Client Services Director Neil Vinson reflects on his 20-year MarketSource career with an appreciation for what makes people unique. Here’s what he has to say. The post MarketSource Employee Spotlight: Neil Vinson appeared first on MarketSource.

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Partnership benchmarks October 2021: Conversion rates suffer but basket size remains high

Impact

Summer is over, fall is here, and big questions loom for companies looking to drive growth and revenue at the end of the year. Our series of partnership benchmarks returns this month, looking at data from October 2021 to gauge how consumers are responding to living life with the COVID-19 virus and how they’ll gear up for a second straight holiday season affected by the pandemic.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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What is Partner Relationship Management (PRM) and Why Is It Important?

Channel Insider

With a growing channel ecosystem, partner relationship management (PRM) is a software solution that gives channel program operators many tools they can use to optimize relationships and results with indirect sales partners. While customer relationship management (CRM) enables the customer sales lifecycle, PRM simplifies channel partner management by automating several standard vendor-partner processes.

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7 with ties to MIT Sloan honored at Thinkers50 awards

Thinkers 50

MIT Sloan professor Sinan Ara l won the Digital Thinking Award, which honors a researcher who “sheds the most original and valuable light on the new digital reality of business,” at the 2021 Thinkers50 Awards. The biennial competition recognizes business leaders from around the world. Six other members of the MIT Sloan community were honored by Thinkers50 during a virtual ceremony on Nov. 16.

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Tata Communications Transformation Services Applauded by Frost & Sullivan for Delivering Superior Customer Value with Its Innovative Business Transformation Solutions

Frost & Sullivan

SANTA CLARA Calif. – November 18, 2021 – Based on its recent analysis of the global telecommunications digital transformation industry, Frost & Sullivan recognizes Tata Communications Transformation Services (TCTS) with the 2021 Customer Value Leadership Award for its innovative digital business transformation solutions. TCTS provides leading managed network operations, business transformation, consultancy, and network outsourcing services to communications service providers (CSPs).