Top B2B Lead Generation Agencies, Companies, & Services in 2023
Finding a lead generation service can be a complicated task—there are many fly-by-nighters with a beautiful website and the gift of the gab, but their results lack expertise and are simply hot air. And then there are those lead generation agencies that don’t give value for money.
How can you find a lead generation company that actually knows what it’s doing and can be counted on to bring new business to your sales pipeline?
We’ve used our resources to generate a list of the best lead generation agencies—with proven results and not just hot air—and we’ll give a quick summary of what each has to offer.
Here’s the list for quick reference:
List of Best B2B Lead Generation Agencies, Companies, & Services
What is a B2B Lead Generation Agency?
B2B lead generation agencies offer expertise to B2B companies in generating sales leads to create business opportunities. The end goal is to grow sales funnels for their clients. Agencies like this specialize in sales development and have professional teams to execute lead generation.
What Does a Lead Generation Company Do?
These agencies will most likely analyze your business and everything that impacts B2B sales and marketing, then create in-depth buyer persona profiles and, based on your target audience, advise the best channels for outreach.
Agencies vary in what they offer and how, and some may do all the work to generate a list of leads for customer acquisition and pass them on to you for closing, and some may offer to close for you, too.
Before You Start ...
Before deciding on a B2B lead generation service, there are things you need to know so that you choose the one that’s right for your business:
Who is their target market? Not every lead generation tactic works for every industry. Who are they geared for? Can they help a solo flyer, or does their pricing only fit the budgets of large companies? Speaking of target markets—who is your target market?
What channels does your buyer persona use? For example, if they are not hanging around Facebook then it’s going to be a waste of time using an agency that targets Facebook users.
Look for case studies and reviews—what is the feedback from their clients? Does it match your expectations?
Bear in mind that anyone can hire a writer to make their service sound amazing. It’s best to acquaint yourself with some marketing know-how so that no one can pull the wool over your eyes.
Once you’ve made contact, if they don’t ask you a lot of questions, it’s advisable not to go with them.
Top B2B Lead Generation Agencies and What They Offer
Lead Cookie is an B2B lead generation agency with a focus on email and Linkedin. It’s key differentiating factor is that it generates leads manually instead of relying solely on automation. This means every lead is hand-verified to ensure that you are contacting the right fit prospects.
This ensures that leads are of a higher quality and ultimately deliver superior results. In addition, Lead Cookie only takes on clients they knows it can help. If they don’t believe they can produce results for your business, they won’t work with you which is unusual for an agency but builds credibility.
Reach out to Lead Cookie to see if they can help your company. If they don’t believe they can produce results, they won’t work with you.
Sapper Consulting
Sapper Consulting is an Inc. 5000 company that has an extremely reliable and disciplined process for B2B lead generation, resulting in quality meetings with your ideal prospects. Regardless of business size, Sapper’s goal is to get you meetings with your target audience on a monthly basis, so you spend less time cold calling and more time closing deals.
These methods include sales prospecting via e-mail marketing, sales consulting, and Sapper's Bionic SDR: your outsourced, full-stack, multichannel sales development representative.
Belkins
Belkins handles all aspects of your top-of-the-sales-funnel needs, offering appointment setting, lead generating and research, email marketing with full email deliverability with their AI-based platform called Folderly, and LinkedIn influencer marketing.
The team at this high lead quality agency consists of experienced B2B sales development representatives, marketers, and copywriters.
CIENCE
CIENCE is an Inc. 5000 company that uses phone, email, website, and social prospecting—generated by AI-enabled research and its sales enablement platform—to bring in leads for your business. All you need to do is take those leads and turn them into sales.
CIENCE serves small to large-sized companies.
SalesPro Leads
The differentiating factor of SalesPro Leads is that it specializes in getting high-quality leads within the technology industry, an industry rife with fierce competition.
SalesPro Leads handles inbound calls in order to ensure the best results, nurtures your leads until they are ready for the purchasing phase, performs event recruitment, and develops and manages your database.
Striventa
Striventa is an online inbound and SEO agency that analyzes your marketing and sales initiatives and provides solutions to best grow your business. It sets up a free HubSpot CRM system to track your segments and contacts to form the basis for growth. It then creates a holistic strategy based on your target market.
Vsynergize Outsourcing
VSynergize focuses on long-term collaborations by first providing you with the right sales or marketing strategy, technology, and operations to engage your target buyers. It offers a few approaches and its unique approach of applying “intent data” to accelerate sales results. It specializes in lead and demand generation.
Callbox
Callbox acts as your company’s remote marketing arm by offering account-based marketing, lead generation, appointment setting service and sales enablement tools that work together to keep your pool of prospects continually topped up.
It uses email, voice, social media, webinars, chat, and your website to generate leads.
OutboundView
Partnering with OutboundView means you can choose between 1) it helping you set up your sales team with the right tools, processes, and training, or 2) making use of its done-for-you offerings, such as relying on its team to generate leads and book meetings for your team, or outsourcing data teams for insights. It also offers technology for buyer intent and tracking down lost clients. Lastly, it can help drive traffic to your events.
Leadroot
Leadroot uses people and technology to generate new converts for B2B businesses. It focuses on two things: 1) finding leads, and 2) setting up appointments for your sales team. Using technology, it finds the most suitable leads online and then uses humans to engage and make appointments. It can be viewed as an extension of your sales team.
Starting at $0.35 per lead, it’s an affordable solution for any sized business.
Listkit
ListKit is bringing a new angle to B2B lead generation. They provide manually verified lead lists that come ready with personalized first line introductions for each prospect to make your outreach stand out in the inbox.
VSA Prospecting
VSA Prospecting becomes your sales team by expanding your top-of-funnel operation with customized initiatives to solve any sales problems.
It performs market research, lead generation, list building, and appointment setting.
AcquireB2B
If your sales efforts are not producing the kind of results you want, or if you need extra hands, AcquireB2B is able to take the lead. This agency does lead generation, lead management, and can improve your marketing automation processes, even if you already utilize your own systems.
This agency analyzes, strategizes, creates tactics, produces creative design and tweaks your marketing or sales technology for better results.
Abstrakt MG
Abstrakt Marketing Group is a multi-channel B2B lead generation and appointment-making service.
It identifies key decision-makers in your area, collects data to create a strong strategy, nurtures leads until they are ready and, once they are ready to meet, sets up appointments so that your business can close.
Abstrakt uses outbound marketing, SEO, and social media tactics to generate leads. It is also able to produce marketing collateral with graphic design and writing.
Mediaboom
Mediaboom offers marketing, advertising, design, and website services to boost website traffic, create brand awareness, and generate leads to increase your sales revenue.
It doesn´t only help certain industries, but it does have more experience in high-end products, medspas, accounting, real estate, financial, insurance, and private jets.
RiverBed Marketing
Riverbed Marketing uses processes, technology, and people to execute its inbound marketing strategies. Its expertise lies in content marketing strategy and implementation, SEO, marketing automation, lead generation, and web design. It also offers training to get your team sales-ready.
Its approach is to analyze and research your niche, create a strategy based on your audience, build a marketing automation system, create compelling content to attract the right people, nurture those leads and convert them into customers. In addition, it enables your in-house sales team and lastly, it utilizes customer feedback for continuous improvement.
UnboundB2B
UnboundB2B offers a full-funnel lead generation and appointment setting service using AI-driven marketing campaigns that collect purchase intent data of actual buyers. Because of this, leads delivered to you are 100% qualified leads and 100% opted in.
UnboundB2B offers account-based marketing, content syndication, install base targeting to create new marketing opportunities, and email marketing.
SeeResponse
SeeResponse is much like the other lead generation agencies, except that it is also geared to specifically help the early-stage tech company whose marketing needs are different to that of a large company’s needs. Uncomplicated, its approach is to set up these companies with a website, create brand awareness through multiple channels, build email drip sequences, set up email marketing automation and systems, build apps and generate leads.
To the larger business, it offers outbound marketing, email marketing, marketing automation, account-based marketing, and B2B marketing.
Launch Leads
Launch Leads uses multi-channel qualified lead generation and then sets up appointments for you to close, leaving the most time-consuming part of sales taken care of.
Its differentiating factor is that it serves specific industries—SaaS, marketing, big data consulting, advertising, healthcare, security, software development, financial services, education, IT, merchant services, logistics, and tradeshow marketing.
Marsden Marketing
Marsden Marketing offers account-based marketing, lead generation, online advertising, sales and marketing alignment, website marketing, and branding.
In addition, it will optimize your marketing technology for better marketing and sales results.
Valve+Meter
Valve+Meter is a full-scale performance-based marketing agency, setting its pricing not on the activities it performs, but rather the results it brings to your business.
It kicks the process off with analysis and discovery, assessment, strategy, launch, test, repeat, and scale. Valve+Meter provides digital marketing and advertising, lead generation, SEO, website design and optimization, and creative services.
Upgrow
Upgrow’s focus is on inbound marketing, which entails web analytics, SEO, paid search, social media advertising, content marketing, and web design and optimization. This in turn results in lead generation.
FunnelKake
Amongst other marketing services, FunnelKake offers a full-funnel B2B lead generation strategy service for small to medium-sized businesses. It works on a performance-based model; you pay a monthly retainer fee plus a percentage of every lead it brings that you close.
Its onboarding process is to analyze your website for strengths and weaknesses and then plan a customized campaign to target buyers at every stage of the buying cycle. This may include pay-per-click advertising, social media posts, email marketing, CRM integration, content strategy, and SEO.
LeadGenius
For the larger business, LeadGenius specializes not in lead gen per se, but rather in using data for insights to improve what you already have in place. It has deep experience building databases specifically for e-commerce, franchises, restaurants, payment and POS, and travel booking engines.
The agency also uses intent signals that complement your data strategy and can also offer tracking of triggers and signals and data personalization to improve outbound initiatives.
Martal Group
Martal Group sources leads exclusively for B2B tech companies by leveraging real-time intent data to detect keyword surges for your unique offering, allowing it to pinpoint companies that are looking for products or services in your industry and engage decision-makers with personalized outreach.
It builds custom workflows that drive prospect engagement with multiple personalized sales touchpoints, and then sends active prospects to your sales team or onboards new clients for you. The team sources B2B leads via calls, emails, and Linkedin, as well as account-based marketing.
Intelligent Demand
Intelligent Demand offers a few services, one of which is lead generation. Its method is to create buyer personas in order to understand the best content formats, their most trusted media channels, and key areas of interest. It implements tight controls so that leads are high quality, which results in a better response rate.
Leads that are ready are routed to your sales team and those that are not are put into lead nurturing campaigns.
DJM Global
Amongst other sales and marketing services, DJM Global offers inbound lead management, demand creation, appointment setting, and LinkedIn lead generation. Acting as an extension of your sales team, DJM manages all web (inbound and outbound) interactions with the goal of decreasing customer churn and enabling up-sell and cross-sell opportunities, decreasing the sales cycle with new prospects.
The one area it has experience in that the others don’t is partner channel marketing.
demandDrive
demandDrive offers customized lead generation services. It can help you build a highly trained sales team, bring in high-quality leads with content syndication, ABM, and intent data, and it can also help you develop customer satisfaction renewals processes.
ON24
The large company may benefit from ON24’s solutions to improve the digital engagement experience strategy via webinar, virtual event, and multimedia content.
Apollo
Apollo Marketing Agency offers web development, SEO, paid ads, videography, branding, design work, and marketing campaigns.
To start using its services, request an in-depth marketing plan and proposal. If you are the right fit for it but you decide not to go with Apollo, it says you can still keep the plan.
LeadPoint
We left the most unusual one till last. LeadPoint is not a lead generation service like the others on this list. Rather, it offers a marketplace to connect buyers and sellers. The technology collects the leads for you based on the filters you apply.
The software sources motivated leads through direct marketing, online ads, and social media. Algorithms score the leads and allow you to filter fields, and then you bid on those leads.
LeadRebel
LeadRebel is a software for B2B lead generation. It shows users which companies have visited their website, what exactly did they do on the website, including video recording of the visits, website visitor identification software LeadRebel provides detailed information about company including contact data and list of employees and thus provides warm leads, which users can export in CRM and/or send to sales reps.
The employee data shown on LeadRebel also come from open sources and can easily be found by searching the Internet. It can be integrated with various other programs.
Do you see another company that should be added to this list?
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