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Mastering Event Costs and Proving ROI

Frost & Sullivan

Events and tradeshows reigned for decades as a dominant force in marketing budgets. 2] Airfare, which rose over 40% from 2021 to 2022, has continued to trek upwards as well. [3] Event automation tools that attach sourcing, contracts, and actuals to the event record can allow for real-time budget vs actual spend analysis.

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Integrating TikTok Shop into Your Digital Marketing Strategy

SEO Magazine

Facts stand out: TikTok earned $4 billion from ads in 2021. Affiliate marketing on TikTok allows brands to track sales directly linked to a creator’s promotion efforts, offering commissions per sale made, which encourages quality content creation focused on conversion. This switch allows you to categorize and verify your company.

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Top Linkedin Lead Generation Services and Agencies in 2021

Jake Jorgovan

94% of marketers use LinkedIn to distribute content because LinkedIn lead generation campaigns and other interactions are considered the most effective for B2B companies on this social media platform. It also lists things like job titles and company size which are critical to finding the right prospects. What is LinkedIn Lead Generation?

Utilities 246
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Influencer marketing trends to watch in 2023 [data and expert insights]

Impact

This projection is $1 billion more than in 2021, and it’s $850 million higher than the previous forecast. . Catch this wave and shape your immediate marketing strategies with the latest 2023 influencer marketing program trends. That’s why: In 2022, influencer marketing budgets rose to 7.5 percent of U.S. percent a year ago.

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Don’t Let TCO Concerns Derail Your Hybrid Cloud

Frost & Sullivan

As time passed, many businesses found that the do-it-yourself, swipe-and-click public cloud model, with its promise of lower costs and greater efficiency, may not be as budget-friendly as originally anticipated. Additionally, 61% said they had difficulty acquiring the needed budget to continue deploying their cloud strategy.

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Boosting commerce content performance with subID tracking [for publishers]

Impact

This data tells you: How your content performs How to optimize your program strategy Most affiliate networks provide insight into sales, commissions, clicks, and order information. A subID (or sub-identifier) is an affiliate link parameter containing information about a conversion. What is a subID?

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Frost & Sullivan Evaluates How Remote Working will Redefine Global Mobility by 2030

Frost & Sullivan

April 29, 2021 – Mobility patterns across cities are highly influenced by Mega Trends, global events, changing work environments, and shifting industry structures, which have a direct correlation with commuting preferences. For more information and to register for the webinar, please visit : [link]. E: melissa.tan@frost.com.