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Balancing Risk and Opportunity

Stellar Partnerships

For most non-profits, their biggest assets are their reputation and the goodwill they have earned among the community. But just as the Chinese character for crisis is composed of danger and opportunity, a sensible framework for managing risk will ensure that a non-profit doesn’t miss out on the many benefits of a corporate partnership.

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THE QUESTION OF RECESSION

Be Partner Ready

According to credible sources [2] , the country experienced an economic downturn due to the COVID-19 pandemic in 2020. Recently you may have seen news coverage that corporate profits are driving inflation [3]. Whilst rising prices are putting pressure on everyday Australians, many companies are reporting record profits.

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HERE'S TO TWENTY TWENTY MORE!

Be Partner Ready

Be More’ When we created it in 2020, it was always much more than a tagline, it was a rallying crying to non-profits and changemakers to stretch their thinking, resources influence and to achieve More impact by partnering with corporates. To Do More of what they do best – change the world.

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Anything Can Happen

Be Partner Ready

And yet, when it comes to winning corporate partnerships, I witness some non-profit boards set unrealistic targets, fail to provide training or a roadmap to follow, sending out ill-prepared fundraisers to negotiate with corporates at the wrong time of year. 1] Conscious Consumer Report 2020 (free to download here ).

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DATA DRIVES DECISIONS

Be Partner Ready

It included a new model for communicating CSR & Social Good and provided proof – beyond doubt – that aligning with non-profits to solve social problems is good for business. Then, as we know, the world up-ended at the start of 2020. Finally (launched in November 2020).

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Avoiding the burnt chop

Stellar Partnerships

Unfortunately, the ‘burnt chop’ syndrome has permeated the non-profit sector too, creating a culture that meets the needs of partners and donors whilst sacrificing the investment needed to sustain NFP organisations. Plenty of room for improvement considering the 58,000 registered non-profits in Australia.

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The Conscious Consumer Era has arrived. ARE YOU READY?

Be Partner Ready

Non-profits and social enterprises are well positioned to help them achieve this, so there’s a great opportunity for YOU to form genuine, long term mission-driven partnerships with the corporate sector this year and beyond. Non-profits have a unique opportunity to help reshape the role of businesses in society.