Resources

The Ultimate Guide to Executive Recruiting

ZoomInfo

It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. That is why building a strong framework for executive hiring that maximizes efficiencies while minimizing cost and time to hire is important. In this eBook, learn: The Discovery Processes.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. The perception is that buyers are “in control” and armed with more information than ever before. But what research has discovered is that many of today’s B2B buyers are NOT empowered and, what’s more, they have little interest in being so.

Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. To rise above the digital noise, you need to connect with your audience in a new way. Let’s introduce gifting. It’s the missing piece to any ABM strategy. ABM is a strategy in which sales and marketing teams identify target accounts first, and then build out a personalized approach to win over that target account — an alternative to casting a wide net and inevitably wasting tim

The Definitive Guide to the Top 4 Sales Enablement Metrics

If you want to increase productivity and revenue at your organization, you have to focus on metrics that matter. Revenue teams have become increasingly more data-driven, which makes it easy to get bogged down in tracking every little data point. This guide will help you stay data-driven while avoiding data overload by focusing on four categories: Sales enablement.

12 Plays to Kickstart Your Recruitment Process

ZoomInfo

Good people are the foundation of any organization. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. With remote work making white-collar jobs more flexible and talent more mobile, a rebound in hiring meant the race for quality candidates had become even

Delivering a More Human Marketing Experience

How do you make your brand stand out among the digital noise? Well, you have to meet your customers in real life. Whether it’s a branded cocktail kit that lets someone toast with a loved one, or a spa basket that helps them unwind, personalized gifts create real connections. So, send marketing that engages the senses. Send marketing that creates an experience, because experiences are what make brands memorable.

The Power of Conversation Intelligence

ZoomInfo

Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space? This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite.

12 Tips for Selling to the C-Suite

ZoomInfo

Members of the C-suite are the key decision-makers when it comes to making major investments in their organizations. That’s why every salesperson’s goal is to make their pitch directly to a senior executive—ideally, sooner rather than later. The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite?

The Business Case and Playbook for Data-Driven Sales Coaching

Aragon cites the new work environment as the main driver behind increased demand for “more investment in daily learning and coaching,” saying: “Enterprises that do not have an SCL (Sales Coaching & Learning) offering are often at a disadvantage, because it forces sales managers to play the role of both coach, manager, and trainer—often all at the same time.”.

100 Pipeline Plays: The Modern Sales Playbook

ZoomInfo

Hit your number with 100 Pipeline Plays. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays! Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year.

Your Guide to Using Conversational Marketing to Drive Demand Generation

ZoomInfo

Conversations have always been at the heart of our most authentic relationships. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

ZoomInfo

LinkedIn Recruiter is an effective way to start the recruitment process for an open position. But that doesn't mean there aren't some frustrating roadblocks on the network. That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn. Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient,

Increase Revenue with Faster Sales Onboarding

BrainShark

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. This exclusive eBook, Increase Revenue with Faster Sales Onboarding, provides details on how to: Achieve your sales organization's goals. Increase revenue. Avoid turnover. Give reps a path to success. Download the eBook today!

The Blueprint for Better Sales Onboarding

BrainShark

Onboarding – every company does it, but shockingly few do it really well. So the question is – how do you break the cycle and onboard salespeople in a way that actually works? This exclusive eBook provides 6 steps to better sales onboarding. Download the eBook today!

Buyer's Guide: Best-of-Breed Sales Enablement

BrainShark

The results are in—companies who have sales enablement consistently report higher win rates than companies who don’t. This guide will help you understand: The subcategories of sales enablement. The best-of-breed and single-vendor approaches. How to set up your best-of-breed sales enablement ecosystem. Download the guide today!

9 Tips to Increase Sales Enablement Productivity

BrainShark

This eBook shares 9 best practices to make life easier for sales enablement professionals, regardless of whether you are a solo practitioner or a team of ten, with actionable tips for: Leveraging subject matter experts. Creating enablement champions. Scaling your efforts with technology. Download the eBook today!

Top 10 Tactics for a Successful SKO!

Selling remotely is the new normal, and Sales Kickoffs are no different. A remote SKO means it's even more challenging to ensure this event offers the best ways to get your teams engaged, aligned and ready to drive sales! We’ve put together 10 Tactics that can help you deliver a successful remote SKO, including: How to set the right goals and KPIs. How to translate vision into tactics.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Did you know that 25% of B2B businesses are currently using intent data, while another 35% are preparing to use it within the next 12 months?! Teams of all sizes can utilize buyer intent data to more effectively identify where prospects are on their purchase journey, and thus adapt marketing messaging and sales pitches to align with those specific interest signals collected.