Resources

The Ultimate Marketing Efficiency Checklist

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When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. However, you might be able to squeeze more value from the tools and processes you’re already using. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

The High Cost of a Bad Hire

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74% of organizations admit to making bad hires every year. Check out this infographic to learn how much these bad hires are costing you!

Marketing Ops: The New Revenue Hero

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As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

What We Learned From Our Own Data-Driven ABM Strategy

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Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation. So, what does ABM look like in 2022? Instead of wading through a series of vague “how-to kick-start your ABM strategy!” talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed.

The Time-Saving Power of Intent Data for Sales

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By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process!

Best Practices for Marketing Database Cleanse

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Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations. Database Audits. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Best Practices for Accelerating the Sales Process

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More often than not, sales leaders strive to accelerate their deal cycle, but it’s critical to also consider the opportunity cost. Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. The bottom line is that, in B2B sales, speed is useless without control.

How ZoomInfo Enhances Your Database Management Strategy

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It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.

How ZoomInfo Enhances Your ABM Strategy

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For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.

Data-Driven Marketing 101

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This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

ABCs of Data Normalization for B2B Marketers

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Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value.

The 2019 Technographic Data Report for B2B Sales Organizations

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In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The Data Intelligence Glossary for Recruiting and HR Professionals

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As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts. In today’s competitive marketplace, doing so is harder than ever. To build a candidate pipeline and keep the talent flowing into your agencies and organizations, it’s important to understand data-driven recruiting concepts to stay ahead of competitors.

The ABC’s of Recruiting for Gen Z

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Take a look around you at any given moment, and somebody is likely surfing the web on their phone. In 2022, society has fully immersed itself in the web and all it has to offer - and no one more so than those of Generation Z. With “Gen Zers” beginning to enter the workforce at entry-level positions, it’s crucial to understand that this generation operates differently from the last.

The Recruiting Crossword Puzzle

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Recruiting in today’s world of tech-everything is a far cry from the way recruitment was done years before. On top of ever-increasing advancements on the technology front (hello, artificial intelligence), try adding record-low unemployment and candidates’ virtual omnipresence and you’ve got yourself a pretty passive, well-informed, and crowded recruiting landscape.

How ZoomInfo Solves Recruiting Pain Points

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As a recruiter, staffing candidates correctly is a critical element of the process. Your number one goal revolves around this: placing the right candidates at the right job. For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.

Best Practices for a Marketing Database Cleanse

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Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement.

2020 Database Strategies and Contact Acquisition Survey Report

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47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.