Business Need:
Recurring revenue with increased customer loyalty
Approach:
Create a New Digital Farming Direct to Customer Offering
Achieved Before EGC:
Successful pilot of new D2C service to hothouse farmers
Challenge:
How to implement without cannibalizing traditional revenue through distribution
Gained:
Peer experience, new perspectives, accountability and support to take risk
Result:
- Revenue from new services
- Distributor acceptance and growth of new value added services
- Increased satisfaction reported from customers using D2C service
- Initiation of additional D2C services to generate incremental revenue