Reimagining economic growth in Africa: Turning diversity into opportunity

Africa entered the 21st century with a promising burst of economic growth that persisted for a decade before returning to the slow pace it experienced in the 1990s. From 2000 to 2010, real GDP grew at an average rate of 5.1 percent annually, up from an annual average of only 2.5 percent in the previous decade. Growth slowed to 3.3 percent per year between 2010 and 2019.

While the continent’s GDP did increase faster than its population, the absolute number of Africans living in poverty went up by 30 million. That population growth helps explain the contrast between average annual GDP per capita growth of 5 percent and 8 percent, respectively, in India and China but only 1 percent in Africa over the 30-year period from 1990 through 2019.

Almost half of Africa’s people live in countries where GDP growth between 2010 and 2019 exceeded the continent’s average growth rate of 4.2 percent since 2000. These countries, which fall into clusters we call “consistent growers” and “recent accelerators,” were largely midsize economies that benefited from higher-than-average increases in investment, exports, and urbanization, which increased productivity. These countries offer valuable models for the continent to emulate.

The other half of the African population lives in countries that grew more slowly over the past decade, including the continent’s three largest economies—Egypt, Nigeria, and South Africa—as well as ten of the smallest countries on the continent.

Together, those countries, which fall into our “recent slowdown” and “slow growers” clusters, accounted for almost 75 percent of the continent’s GDP in 2019. Increasing their productivity is imperative to restoring Africa’s economic vitality.

The African economy has undergone a profound structural shift to services over the past 20 years, as people left work in the fields to take jobs in trade and other services in cities. Reflecting that shift, employment in services increased from 30 percent to 39 percent over that period, although in 2019, half the African workforce remained in agriculture. Going forward, the continent has the human capital and resources it needs to propel growth and increase productivity across all sectors, starting with the services sector. Services have secured their place as the major driver of the continent’s economic output, contributing 56 percent in 2019 compared to 50 percent in 2000. The sector presents significant opportunities for African countries to boost economic output and job creation—but only if productivity improves. The real productivity of Africa’s services sector, at $7,200 in 2019 compared to $8,900 in India, $17,700 in Latin America, and $20,900 in China, is the lowest of any region in the world. It is critical that Africa improve the productivity not only of its services sector but also of its industrial sector. And with half of Africa’s workforce still employed in farming, boosting agricultural productivity and farmer incomes remains critical.

Africa will be home to the world’s largest working-age population by 2040, and smart deployment of its labor force in highly productive jobs will spur economic growth. By 2030, the services sector on its current trajectory will create at least 85 million net new jobs across the continent, enough to absorb half of new labor market entrants in highly productivity work. The number of new services jobs would almost triple if Africa matched the productivity of Asia’s strongest services hub, which would add $1.4 trillion to the continent’s economy. Additionally, agriculture remains the backbone of many African economies, accounting for 49 percent of the continent’s total employment. The agricultural sector’s productivity and output have improved steadily over the past two decades. As more people move out of agriculture and into services, Africa has opportunities to increase yields and add value to agricultural output to match the standards of global peers. Across all sectors, the trick will be to develop the skills and increase the digital tools and technologies that enable Africa’s rich pool of talent to spark and sustain productivity-led growth across the continent.

Africa trades much more with economies beyond the continent than within. Only 10 percent of its imports and 17 percent of its exports are intraregional. By contrast, in the Association of Southeast Asian Nations, or ASEAN, 21 percent of imports and 22 percent of exports are intraregional, while in Latin America, intraregional trade accounts for 19 percent of imports and 20 percent of exports. African public- and private-sector leaders can find ways to realize the potential of the African Continental Free Trade Agreement, which aims to reduce border constraints that inhibit intracontinental trade and to enhance economies of scale, competitiveness, and flows of technology and talent across borders. Agro-processing, pharmaceuticals, automotive, and logistics could deliver substantial value, but bold interventions and investment are needed to realize their potential. For example, improving transportation and logistics would require adding and improving infrastructure, reducing customers delays at borders, increasing the quantity and availability of quality trucks through financing, and scaling cold chain storage and transportation, all steps that lead to higher productivity.

The future of Africa lies in its vibrant cities. Although 57 percent of the population lived in rural areas in 2019, the continent is urbanizing faster than any other place on the planet. Since 2000, Africa's urban population has grown 3.7 percent, outpacing overall population growth on the continent of 2.5 percent. Over the next two decades, Africa will become majority urban as more than 500 million people migrate to its cities and create the largest total number of urban dwellers in the world. By 2040, Africa will be home to 12 cities of more than ten million people each as ten more cities join Cairo and Lagos, and 19 “second” cities will have populations between five million and ten million, up from ten today.

Nonetheless, Africa has fewer and often smaller second cities than other regions of the world; among the largest cities on the continent, only four of 14 have a second city bigger than half the size of their primary cities. African primary and second cities need infrastructure investment to support businesses and workers so they can deliver the high productivity needed to increase the pace of economic growth on the continent.

Large private-sector firms have an important role to play in rekindling economic progress in Africa because they contribute disproportionately to growth, innovation, employment, exports, productivity, and taxes. In Africa today, at least 345 companies have annual revenues of $1 billion or more. Collectively, they produce revenues of more than $1 trillion. The performance of large companies in Africa varied dramatically between 2015 and 2021, a period that included a global commodities downturn and the onset of the COVID-19 pandemic.

While the number of large corporations overall on the continent shrank compared to other regions and countries, Africa has nonetheless had some extremely high-performing companies across all sectors. As GDP growth recovers in many parts of the continent, large companies have considerable potential to create value by increasing their productivity. We estimate that large companies in Africa could increase their revenues collectively by more than $550 billion by 2030 with ambitious strategies to access new markets, strengthen productivity, increase operational efficiency, and play a role in society.

Over the past decade, certain African countries, cities, and companies have been beacons of innovation, productivity, and growth. Their successes offer models for countries on the continent where growth has been less robust. Growth can help move one billion Africans across the empowerment line, defined as the means needed to achieve self-sufficiency in basic needs such as nutrition, energy, housing, healthcare, education, and other essentials.

This would swell the ranks of the 250 million Africans who are expected to join the consuming class by 2030, unlocking $3 trillion in consumer spending. Such spending creates an opportunity for businesses to offer affordable prices at scale, target expansion in growth hot spots, and innovate in local value chains. As continent-wide growth stalled between 2010 and 2019, rising incomes accounted for only 24 percent of the increase in African consumption, while population growth drove the lion’s share, a reminder of the potential embedded in Africa’s future consumption, especially if rising income levels accompany population growth.