PartnerTap

DECEMBER 13, 2023

TLDR: RUN A NEW TERRITORIES SALES PLAY WITH PARTNERTAP Is your Q1 sales productivity tanked by territory changes? Do your reps spend the whole quarter just trying to get to know their new accounts? We’ll share how to turn Q1 from a dead quarter to your sales teams’ best quarter ever with quick wins and strong new pipeline sourced and accelerated by partners.

System integrators 130

System integrators Ecosystems 130

PartnerTap

OCTOBER 1, 2023

Does your sales team co-sell with partners? If so, to what degree, and with how many partners? Some companies like Microsoft and SAP Concur have very sophisticated co-selling motions with their top partners. Others are just starting their partner-first journeys. Then there are companies like Lumen, HPE, LastPass, and LightEdge that are disrupting their markets with co-sell first programs and heavy investments in co-sell automation platforms.

Ecosystems 189

Ecosystems Collaboration Channel management 189

PartnerTap

SEPTEMBER 26, 2023

Have you ever noticed how the sales reps and deals that get called out for praise usually sound like a superhero storyline? There’s the big opportunity. Winning the deal requires a grueling battle against a villainous competitor. There’s a last minute plot twist that almost ruins everything. And then there’s the heroic save by the lone-ranger sales rep who pulls off a miracle, wins the big prize, and is now glorified like a superhero.

Ecosystems 189

Ecosystems 189

PartnerTap

JUNE 1, 2022

Market development funds help the partner world go round. Oftentimes, larger partners will provide market development funds for in-person events and targeted marketing campaigns. It can jump-start new and partner efforts and as well as add fuel to the fire of proven programs. Use data to get more MDF Budget from your partners MDF augments your marketing budgets and lets your marketing teams do more with each partner.

Ecosystems 100

Ecosystems Strategic partnership 100

PartnerTap

JUNE 23, 2022

In this article, we give you three quick, actionable steps that will hyper-scale your marketplace ecosystem. Whether you are just starting to scale, or you’re a tech giant that wants to see continued growth within your marketplace, this article will help you reach your goal. Over the past ten years, enterprises have invested and built up ecosystems of technology partners that get promoted to their customers via an online marketplace.

Ecosystems 130

Ecosystems Strategic partnership Channel management 130

PartnerTap

OCTOBER 17, 2022

There is some exciting news for us at PartnerTap. One of our engineers, Pranav Kamesh, is heading to the World Puzzle Championship in Poland this week. He’ll be representing his home country India and competing against the top puzzle solvers in the world. Machine Learning Engineer Pranav is living in New Jersey and studying for his Master of Science in Computational Science at NYU.

Engineering 100

Engineering 100

PartnerTap

FEBRUARY 27, 2023

Channel and sales leaders are facing a tough market in 2023. Every team is expected to hit higher targets, but with fewer resources. Quotas are going up while teams are shrinking due to hiring freezes and attrition. There’s only one way to consistently sell and win in this situation: lock arms with your best partners in every market, every region, and on every deal to sell more, faster.

Credit 100

Credit Collaboration Ecosystems 100

PartnerTap

JUNE 1, 2023

Account-based marketing (ABM) has made a big impact on enterprise marketing programs and pipeline generation over the past few years because of its ability to hone in on and accelerate deals with best-fit, high-value accounts. With ABM, select accounts are treated like individual markets, with tailored interactions and content at every step of their journey.

Ecosystems 130

Ecosystems Credit Collaboration 130

PartnerTap

JULY 10, 2023

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. MDF allocations boost the marketing budgets for your partners in exchange for a promise that they will drive awareness and demand for your joint or complementary solutions.

Ecosystems 130

Ecosystems 130

PartnerTap

JULY 11, 2023

Sourcing new logo accounts is a top priority for every enterprise partnership. Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business Reviews (QBRs). Unfortunately, the bulk of those meetings end up being spent identifying which accounts to target. These efforts are often highly manual and very tactical.

Successful channels 130

Successful channels Credit Ecosystems 130

PartnerTap

JULY 31, 2023

Over the past few months I’ve had many conversations with executives about their new “PartnerTap Co-sell Programs”. I can’t believe I’m saying this, but my first piece of advice has been “Don’t call it your PartnerTap Co-sell Program”. I then remind them of all the other work they’re doing to make their co-sell transformations successful. Their co-sell initiatives are way bigger than our co-sell automation technology.

Channel management 100

Channel management Ecosystems 100

PartnerTap

AUGUST 2, 2023

Over the past few months I’ve had lots of conversations with Fortune 500 executives about how to make their co-sell initiatives successful after investing in PartnerTap. These massive companies are all in different stages of their co-sell transformations and co-selling rollouts across their partners. But they all share a common goal: embrace co-selling to scale up revenue with and through their partners.

Finance 130

Finance 130

PartnerTap

AUGUST 18, 2023

Have you noticed a change in how executives talk about growth this year? The tone is different, there’s more concern and anxiety in their voices. At the beginning of 2023 all the talk was around the macroeconomic forces slowing down purchases. It was generally assumed that when the market picked up, sales would go back to normal. Unfortunately, that isn’t happening.

Ecosystems 100

Ecosystems Collaboration 100

PartnerTap

JULY 10, 2023

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. MDF allocations boost the marketing budgets for your partners in exchange for a promise that they will drive awareness and demand for your joint or complementary solutions.

Ecosystems 130

Ecosystems 130

PartnerTap

AUGUST 18, 2023

Have you noticed a change in how executives talk about growth this year? The tone is different, there’s more concern and anxiety in their voices. At the beginning of 2023 all the talk was around the macroeconomic forces slowing down purchases. It was generally assumed that when the market picked up, sales would go back to normal. Unfortunately, that isn’t happening.

Ecosystems 100

Ecosystems Collaboration 100

PartnerTap

AUGUST 2, 2023

Over the past few months I’ve had lots of conversations with Fortune 500 executives about how to make their co-sell initiatives successful after investing in PartnerTap. These massive companies are all in different stages of their co-sell transformations and co-selling rollouts across their partners. But they all share a common goal: embrace co-selling to scale up revenue with and through their partners.

Finance 130

Finance 130

PartnerTap

JULY 31, 2023

Over the past few months I’ve had many conversations with executives about their new “PartnerTap Co-sell Programs”. I can’t believe I’m saying this, but my first piece of advice has been “Don’t call it your PartnerTap Co-sell Program”. I then remind them of all the other work they’re doing to make their co-sell transformations successful. Their co-sell initiatives are way bigger than our co-sell automation technology.

Channel management 189

Channel management Ecosystems 189

PartnerTap

JULY 11, 2023

Sourcing new logo accounts is a top priority for every enterprise partnership. Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business Reviews (QBRs). Unfortunately, the bulk of those meetings end up being spent identifying which accounts to target. These efforts are often highly manual and very tactical.

Successful channels 246

Successful channels Credit Ecosystems 246

PartnerTap

JULY 10, 2023

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. MDF allocations boost the marketing budgets for your partners in exchange for a promise that they will drive awareness and demand for your joint or complementary solutions.

Ecosystems 240

Ecosystems 240

PartnerTap

JUNE 1, 2023

Account-based marketing (ABM) has made a big impact on enterprise marketing programs and pipeline generation over the past few years because of its ability to hone in on and accelerate deals with best-fit, high-value accounts. With ABM, select accounts are treated like individual markets, with tailored interactions and content at every step of their journey.

Ecosystems 231

Ecosystems Credit Collaboration 231

PartnerTap

FEBRUARY 27, 2023

Channel and sales leaders are facing a tough market in 2023. Every team is expected to hit higher targets, but with fewer resources. Quotas are going up while teams are shrinking due to hiring freezes and attrition. There’s only one way to consistently sell and win in this situation: lock arms with your best partners in every market, every region, and on every deal to sell more, faster.

Credit 245

Credit Collaboration Ecosystems 245

PartnerTap

OCTOBER 17, 2022

There is some exciting news for us at PartnerTap. One of our engineers, Pranav Kamesh, is heading to the World Puzzle Championship in Poland this week. He’ll be representing his home country India and competing against the top puzzle solvers in the world. Machine Learning Engineer. Pranav is living in New Jersey and studying for his Master of Science in Computational Science at NYU.

Engineering 130

Engineering 130

PartnerTap

JUNE 23, 2022

In this article, we give you three quick, actionable steps that will hyper-scale your marketplace ecosystem. Whether you are just starting to scale, or you’re a tech giant that wants to see continued growth within your marketplace, this article will help you reach your goal. Over the past ten years, enterprises have invested and built up ecosystems of technology partners that get promoted to their customers via an online marketplace.

Ecosystems 130

Ecosystems Strategic partnership Channel management 130

PartnerTap

JUNE 1, 2022

Market development funds help the partner world go round. Oftentimes, larger partners will provide market development funds for in-person events and targeted marketing campaigns. It can jump-start new and partner efforts and as well as add fuel to the fire of proven programs. Use data to get more MDF Budget from your partners. MDF augments your marketing budgets and lets your marketing teams do more with each partner.

Ecosystems 130

Ecosystems Strategic partnership 130

PartnerTap

APRIL 20, 2022

Most companies still subscribe to a culture of data secrecy and protection which prevents them from reaching their full growth potential with their partners. The businesses that can shift to a culture of data-sharing with partners will outpace their competitors year over year. According to Gartner , “data and analytics leaders who share data externally generate three times more measurable economic benefit than those who do not.”.

Ecosystems 130

Ecosystems 130

PartnerTap

FEBRUARY 25, 2022

To make sure you don’t waste another dime on misallocated MDF spend, you need to prioritize the partners that will generate the most revenue. Usually, funds are allocated regardless of whether the partner will be a top producer or not. Companies simply don’t have the hard data they need to identify the partners that could generate the highest returns.

Ecosystems 130

Ecosystems Strategic partnership 130

PartnerTap

FEBRUARY 25, 2022

To make sure you don’t waste another dime on misallocated MDF, you need to prioritize the partners that will generate the most revenue. Usually, funds are allocated regardless of whether the partner will be a top producer or not. Companies simply don’t have the hard data they need to identify the partners that could generate the highest returns. With PartnerTap, companies can get the actionable data they need to prioritize MDF investments by measuring the pipeline generated through each company’

Ecosystems 130

Ecosystems Strategic partnership 130

PartnerTap

JANUARY 26, 2022

In 2020 when the world went into lockdown, many companies began to feel the effects. Revenue began slowing down and employees stopped coming into work. The only exceptions to this trend were companies that provided goods and services electronically, like Amazon and Zoom, which saw growth during the Pandemic. It was a similar story for PartnerTap. The economic slow-down didn’t slow our growth–it accelerated our pipeline.

Channels and alliances 244

Channels and alliances Co-Alliance Channel management Ecosystems 244

PartnerTap

JANUARY 25, 2022

In most partnerships today, spreadsheets are often shared manually, with one partner emailing another a spreadsheet of all of their customers. Usually, the entire list of customer accounts is shared, regardless of whether or not it maps to an existing customer or prospect. Our Partner Ecosystem Platform automates account mapping, which saves you time and money.

Channel management 130

Channel management Ecosystems 130

PartnerTap

NOVEMBER 17, 2021

In this article, we highlight three tools that should be in every channel tech stack. The channel tech industry is awash with solutions created specifically for partnering, so it’s easy to get lost in this sea of software. We are here to help! Channel software is a great solution because it helps streamline, automate, and simplify channel processes.

Ecosystems 246

Ecosystems Channel management 246

PartnerTap

OCTOBER 21, 2021

We all by now know that account mapping is critical to finding opportunities and understanding which accounts to target with each of your partners. For enterprise companies, with extensive ecosystems and thousands of partners, it’s difficult to pinpoint the correct partner for each deal. What you really need is complex account mapping across an entire ecosystem of partners, which can’t be done manually with spreadsheets.

Ecosystems 244

Ecosystems Partnership strategies Strategic alliances Strategic partnership 244

PartnerTap

OCTOBER 19, 2021

From the moment he founded Salesforce, Marc Benioff believed that he was creating the future of CRM software. The Legacy CRM companies, like SAP and Oracle, didn’t want to switch from the on-premise software model that they had controlled for so long. However, Benioff not only wanted to host his software in the cloud, he also wanted community service to be the driving force behind his company.

Co-Alliance 130

Co-Alliance Channels and alliances Credit Alliance management 130

PartnerTap

SEPTEMBER 23, 2021

Multi-partner plays (co-selling with ecosystem partners) are the fastest way to grow your channel programs in 2021 and beyond. In order to meet your customers’ unique business needs, you must bring together a best-of-breed solution from multiple partners. It is your job, as a solutions provider, to rally the correct partners to provide the best solution possible.

Ecosystems 217

Ecosystems Collaboration 217

PartnerTap

AUGUST 3, 2021

At PartnerTap, we set out on a mission to build a platform that drives revenue for every partnership. According to HBR partnerships have a 70% failure rate, which is abysmal. Globally, companies are losing billions of dollars annually because they’ve invested in partnerships that never generate revenue. Channel and sales teams know the potential of their partnerships and work diligently to uncover revenue opportunities, unfortunately, the process is done manually, with spreadsheets and V-Lookups

Partnership strategies 130

Partnership strategies Ecosystems 130

PartnerTap

AUGUST 2, 2021

At PartnerTap, we set out on a mission to build a platform that drives revenue for every single partnership. As a result, we created account mapping technology specifically for enterprise channel and sales teams. However, the current reality is that companies invest in partnerships that never generate revenue. Hence, “partnerships have a 70% failure rate” according to HBR , which is an abysmally low figure.

Ecosystems 130

Ecosystems Partnership strategies 130

PartnerTap

JULY 21, 2021

Data sharing is essential to driving revenue with your partners. Channel managers need visibility into global ecosystem overlap, so they know which accounts to target with their various partners. Considering how necessary it is to channel sales, you would think that everyone was sharing data with each other. However, anyone who works in channel knows how difficult it can be to get essential data from their partners.

Channel management 246

Channel management Ecosystems 246

PartnerTap

JUNE 24, 2021

The Answer: An Account Mapping Sales Enablement Platform. So, now you know what Sales Enablement Teams and Sales Reps need to succeed after a merger, but you don’t know how to get them across the finish line… We have the solution for you. To drive revenue immediately after an acquisition you need to empower sales teams with the information they need where they already work.

Ecosystems 147

Ecosystems Collaboration 147