The PartnerTap Story: A Company Built to Last
PartnerTap
JANUARY 26, 2022
In 2020 when the world went into lockdown, many companies began to feel the effects. Revenue began slowing down and employees stopped coming into work.
PartnerTap
JANUARY 26, 2022
In 2020 when the world went into lockdown, many companies began to feel the effects. Revenue began slowing down and employees stopped coming into work.
PartnerTap
NOVEMBER 17, 2021
In this article, we highlight three tools that should be in every channel tech stack. The channel tech industry is awash with solutions created specifically for partnering, so it’s easy to get lost in this sea of software. We are here to help!
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PartnerTap
OCTOBER 21, 2021
We all by now know that account mapping is critical to finding opportunities and understanding which accounts to target with each of your partners. For enterprise companies, with extensive ecosystems and thousands of partners, it’s difficult to pinpoint the correct partner for each deal.
PartnerTap
APRIL 20, 2022
Most companies still subscribe to a culture of data secrecy and protection which prevents them from reaching their full growth potential with their partners. The businesses that can shift to a culture of data-sharing with partners will outpace their competitors year over year.
Advertiser: ZoomInfo
Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.
PartnerTap
JULY 21, 2021
Data sharing is essential to driving revenue with your partners. Channel managers need visibility into global ecosystem overlap, so they know which accounts to target with their various partners.
PartnerTap
MAY 11, 2021
There are four common roadblocks that partnerships hit within the first year that are often fatal. If you want to have a successful partnership (one that drives revenue for both firms), you must avoid these four pitfalls… 1. Lack of a Clear Partner Strategy.
PartnerTap
FEBRUARY 17, 2021
COVID-19 has drastically changed the way we do business. As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through.
PartnerTap
FEBRUARY 3, 2021
Building and scaling a successful co-sell program is challenging because effective co-selling requires engagement between partnering field sales teams.
PartnerTap
FEBRUARY 25, 2022
To make sure you don’t waste another dime on misallocated MDF spend, you need to prioritize the partners that will generate the most revenue. Usually, funds are allocated regardless of whether the partner will be a top producer or not.
Advertiser: ZoomInfo
Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.
PartnerTap
FEBRUARY 25, 2022
To make sure you don’t waste another dime on misallocated MDF, you need to prioritize the partners that will generate the most revenue. Usually, funds are allocated regardless of whether the partner will be a top producer or not.
PartnerTap
JUNE 23, 2021
Whether your company has acquired three companies, or 300 companies, you know how hard it is to get sales teams working and selling together. Many acquisitions fail to generate the expected revenue growth because they can’t operationalize a joint sales motion.
PartnerTap
DECEMBER 9, 2020
Share Your Target Account Data Generously with Your Strategic Partners – Without Any Constrictions. We all know that feeling of having a dry pipeline – an increasing fear of uncertainty and failure stresses you out, which makes coming up with new ideas even more difficult.
PartnerTap
NOVEMBER 25, 2020
Running an alliance team is not an easy task. On the one hand, alliance managers have to push sales leaders to make their sales teams work with partners to drive more pipeline.
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See what metrics matter to increase productivity and revenue and your organization. This guide will help you stay data-driven while avoiding data overload.
PartnerTap
FEBRUARY 9, 2022
In this article, we’re going to give you three quick, actionable steps that will hyper-scale your marketplace ecosystem. Whether you are just starting to scale, or you’re a tech giant that wants to see continued growth within your marketplace, this article will help you reach your goal.
PartnerTap
JUNE 8, 2021
“ Digital transformation is not a product or a solution. It’s a continuous process involving new technologies and ways of working to compete successfully through continued innovation.” -Red Red Hat.
PartnerTap
MARCH 2, 2021
These days, most enterprises have an expansive ecosystem of partners that they co-sell with, which requires extensive account mapping. Account Mapping is the best solution to identify partners who can help target prospective buyers. That’s why it’s a ubiquitous process among enterprise companies.
PartnerTap
NOVEMBER 12, 2020
Let’s face it cold calling is hard but throw in a global pandemic and it’s even harder. If you want to gain access into key accounts, focusing on your partners is time well spent. However getting your partners to the point of sending you leads that garner successful business outcomes takes work.
Advertiser: ZoomInfo
To stay ahead in this race, every recruiter needs a good playbook. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.
PartnerTap
JANUARY 25, 2022
In most partnerships today, spreadsheets are often shared manually, with one partner emailing another a spreadsheet of all of their customers. Usually, the entire list of customer accounts is shared, regardless of whether or not it maps to an existing customer or prospect.
PartnerTap
NOVEMBER 2, 2020
“Trust takes years to build, seconds to break, and forever to repair” – Unknown. The relationships that we build with our strategic partners are important yet fragile. It is imperative that we prove that we are trustworthy individuals, and work for trustworthy institutions. Trust.
PartnerTap
SEPTEMBER 10, 2020
Secrets to Enterprise Sales Success: Working With Partners. Leveraging Partner Ecosystems. Unlocking Value. Unleashing Potential. Even in the most disrupted economic conditions (Coronavirus Pandemic, anybody?), one axiom remains true: there is always a market for value.
PartnerTap
APRIL 13, 2021
If you want to make strategic co-selling a primary revenue driver, building connections with your partner’s field teams is critical.
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It’s essential to reach customers and create human connections, especially in a world where in person meetings aren’t always possible. Download this eBook to learn why an integrated sending platform takes your marketing strategy to the next level.
PartnerTap
DECEMBER 21, 2020
This is the first installment in our three-part series on scaling revenue-generating partnerships. Strategic partnerships can help source and accelerate sales deals, and also create a lock-in effect for joint customers that reduces long-term churn.
PartnerTap
OCTOBER 19, 2021
From the moment he founded Salesforce, Marc Benioff believed that he was creating the future of CRM software. The Legacy CRM companies, like SAP and Oracle, didn’t want to switch from the on-premise software model that they had controlled for so long.
PartnerTap
OCTOBER 26, 2020
Before starting to chase a prospective account, sales reps try to collect as much account information as possible.
PartnerTap
JUNE 24, 2021
The Answer: An Account Mapping Sales Enablement Platform. So, now you know what Sales Enablement Teams and Sales Reps need to succeed after a merger, but you don’t know how to get them across the finish line… We have the solution for you.
Advertiser: ZoomInfo
The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite? The following 12 tips can help ensure that you and your team are.
PartnerTap
JUNE 21, 2021
This article series explains the challenges and then lays out a clear framework to accelerate cross-selling and revenue growth immediately after a merger or acquisition. Getting two distinct enterprise sales teams to work together is difficult for three reasons: 1.
PartnerTap
AUGUST 3, 2021
At PartnerTap, we set out on a mission to build a platform that drives revenue for every partnership. According to HBR partnerships have a 70% failure rate, which is abysmal.
PartnerTap
AUGUST 2, 2021
At PartnerTap, we set out on a mission to build a platform that drives revenue for every single partnership. As a result, we created account mapping technology specifically for enterprise channel and sales teams.
PartnerTap
OCTOBER 6, 2020
Apple, Amazon, Google, and many other companies understand the opportunities of a strong partner ecosystem. Noticing the competitive edge it brings, many companies have become interested in building & strengthening their own ecosystems or joining someone else’s.
Advertiser: ZoomInfo
This eBook will answer all your questions and more on Conversation Intelligence (CI) by providing a complete overview and its need in Revenue organizations - delivering impact from your Sales Development Representatives all the way to the C-Suite.
PartnerTap
NOVEMBER 12, 2020
Let’s face it, cold calling is hard but throw in a global pandemic, and it’s even harder. If you want to gain access into key accounts, focusing on your partners is time well spent. However, getting your partners to the point of sending you qualified leads takes a lot of work.
PartnerTap
JANUARY 11, 2021
Up until recently, account mapping was a necessary risk, but now you securely share your customer account data with a Partner Ecosystem Platform. Partners will never give each other direct access to their CRM accounts.
PartnerTap
JANUARY 5, 2021
It’s finally here the solution to the challenges that all enterprises face when scaling their ecosystems. This is the third, and final, installment to our three-part series on how to scale revenue-generating partnerships. You can find the first article, and the first challenge, in the series here.
PartnerTap
OCTOBER 12, 2020
In recent years, the world of sales has shifted from a mostly direct sales model to a more alliance-based, indirect sales model.
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Sales coaching & learning is a wise investment, but also requires you to do it right. This eBook will serve as a springboard for your business case, playbook, and implementation plan as you consider an investment to improve data-driven sales coaching.
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