The PartnerTap Story: A Company Built to Last


In 2020 when the world went into lockdown, many companies began to feel the effects. Revenue began slowing down and employees stopped coming into work.

Three Tools That Should Be in Every Channel Team’s Tech Stack


In this article, we highlight three tools that should be in every channel tech stack. The channel tech industry is awash with solutions created specifically for partnering, so it’s easy to get lost in this sea of software. We are here to help!


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Complex Account Mapping Returns the most Reliable Account Matches for Your Enterprise Sales Team


We all by now know that account mapping is critical to finding opportunities and understanding which accounts to target with each of your partners. For enterprise companies, with extensive ecosystems and thousands of partners, it’s difficult to pinpoint the correct partner for each deal.

Organizations That Encourage Data Sharing with Partners Will Generate Three Times more Revenue than Their Peers


Most companies still subscribe to a culture of data secrecy and protection which prevents them from reaching their full growth potential with their partners. The businesses that can shift to a culture of data-sharing with partners will outpace their competitors year over year.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Data Sharing Rests Upon Human Connection


Data sharing is essential to driving revenue with your partners. Channel managers need visibility into global ecosystem overlap, so they know which accounts to target with their various partners.

Four Roadblocks Partnerships Hit Within the First Year


There are four common roadblocks that partnerships hit within the first year that are often fatal. If you want to have a successful partnership (one that drives revenue for both firms), you must avoid these four pitfalls… 1. Lack of a Clear Partner Strategy.

COVID-19 and the Digital Transformation of Alliance Management


COVID-19 has drastically changed the way we do business. As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through.

7 Tips for Building an Effective Co-sell Program


Building and scaling a successful co-sell program is challenging because effective co-selling requires engagement between partnering field sales teams.

Don’t Waste Another Dime on Misallocated MDF Spend


To make sure you don’t waste another dime on misallocated MDF spend, you need to prioritize the partners that will generate the most revenue. Usually, funds are allocated regardless of whether the partner will be a top producer or not.

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

Don’t Waste Another Dime on Misallocated MDF


To make sure you don’t waste another dime on misallocated MDF, you need to prioritize the partners that will generate the most revenue. Usually, funds are allocated regardless of whether the partner will be a top producer or not.

M&A: The Sales Enablement Revenue Opportunity [Part 2]


Whether your company has acquired three companies, or 300 companies, you know how hard it is to get sales teams working and selling together. Many acquisitions fail to generate the expected revenue growth because they can’t operationalize a joint sales motion.

Worried About a Dry Pipeline in January 2021? Make Sure You Do This.


Share Your Target Account Data Generously with Your Strategic Partners – Without Any Constrictions. We all know that feeling of having a dry pipeline – an increasing fear of uncertainty and failure stresses you out, which makes coming up with new ideas even more difficult.

Account Mapping: Six Critical Insights to Drive Ecosystem Revenue


Running an alliance team is not an easy task. On the one hand, alliance managers have to push sales leaders to make their sales teams work with partners to drive more pipeline.

The Definitive Guide to the Top 4 Sales Enablement Metrics

See what metrics matter to increase productivity and revenue and your organization. This guide will help you stay data-driven while avoiding data overload.

Three Keys to Hyper-Scale Your Marketplace Ecosystem


In this article, we’re going to give you three quick, actionable steps that will hyper-scale your marketplace ecosystem. Whether you are just starting to scale, or you’re a tech giant that wants to see continued growth within your marketplace, this article will help you reach your goal.

What Does Digital Transformation REALLY Mean for the Channel?


“ Digital transformation is not a product or a solution. It’s a continuous process involving new technologies and ways of working to compete successfully through continued innovation.” -Red Red Hat.

Is Your Antiquated Account Mapping Solution Costing You Millions?


These days, most enterprises have an expansive ecosystem of partners that they co-sell with, which requires extensive account mapping. Account Mapping is the best solution to identify partners who can help target prospective buyers. That’s why it’s a ubiquitous process among enterprise companies.

Want More Partner Leads? Develop a Strong Partner Mindset


Let’s face it cold calling is hard but throw in a global pandemic and it’s even harder. If you want to gain access into key accounts, focusing on your partners is time well spent. However getting your partners to the point of sending you leads that garner successful business outcomes takes work.

12 Plays to Kickstart Your Recruitment Process

To stay ahead in this race, every recruiter needs a good playbook. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

Greenfield Reporting: What’s New, and Why It’s Important


In most partnerships today, spreadsheets are often shared manually, with one partner emailing another a spreadsheet of all of their customers. Usually, the entire list of customer accounts is shared, regardless of whether or not it maps to an existing customer or prospect.

Building Trust: The Building Block of Partnerships (Part 1)


“Trust takes years to build, seconds to break, and forever to repair” – Unknown. The relationships that we build with our strategic partners are important yet fragile. It is imperative that we prove that we are trustworthy individuals, and work for trustworthy institutions. Trust.

Why Enterprise Sales Should Be Working With Partners


Secrets to Enterprise Sales Success: Working With Partners. Leveraging Partner Ecosystems. Unlocking Value. Unleashing Potential. Even in the most disrupted economic conditions (Coronavirus Pandemic, anybody?), one axiom remains true: there is always a market for value.

How to make Strategic Co-Selling a primary Revenue Driver


If you want to make strategic co-selling a primary revenue driver, building connections with your partner’s field teams is critical.

Delivering a More Human Marketing Experience

It’s essential to reach customers and create human connections, especially in a world where in person meetings aren’t always possible. Download this eBook to learn why an integrated sending platform takes your marketing strategy to the next level.

Two universal challenges to scaling revenue-generating partnerships (Part 1 of 3)


This is the first installment in our three-part series on scaling revenue-generating partnerships. Strategic partnerships can help source and accelerate sales deals, and also create a lock-in effect for joint customers that reduces long-term churn.

How Marc Benioff’s Vision for Cloud-Based Service Lifted Up the Innovations of over 3,000 Entrepreneurs


From the moment he founded Salesforce, Marc Benioff believed that he was creating the future of CRM software. The Legacy CRM companies, like SAP and Oracle, didn’t want to switch from the on-premise software model that they had controlled for so long.

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The Dirty Secrets of Enterprise Sales – Your Customer Data is Being Shared and it’s a Good Thing


Before starting to chase a prospective account, sales reps try to collect as much account information as possible.


M&A: The Sales Enablement Revenue Opportunity [Part 3]


The Answer: An Account Mapping Sales Enablement Platform. So, now you know what Sales Enablement Teams and Sales Reps need to succeed after a merger, but you don’t know how to get them across the finish line… We have the solution for you.

12 Tips for Selling to the C-Suite

The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite? The following 12 tips can help ensure that you and your team are.

M&A: The Sales Enablement Revenue Opportunity [Part 1]


This article series explains the challenges and then lays out a clear framework to accelerate cross-selling and revenue growth immediately after a merger or acquisition. Getting two distinct enterprise sales teams to work together is difficult for three reasons: 1.

The PartnerTap Difference: Enterprise Grade Account Mapping Technology


At PartnerTap, we set out on a mission to build a platform that drives revenue for every partnership. According to HBR partnerships have a 70% failure rate, which is abysmal.

The PartnerTap Difference: Enterprise-Grade Account Mapping Technology


At PartnerTap, we set out on a mission to build a platform that drives revenue for every single partnership. As a result, we created account mapping technology specifically for enterprise channel and sales teams.

Why You Need a Strong Partner Ecosystem Now More Than Ever


Apple, Amazon, Google, and many other companies understand the opportunities of a strong partner ecosystem. Noticing the competitive edge it brings, many companies have become interested in building & strengthening their own ecosystems or joining someone else’s.

The Power of Conversation Intelligence

This eBook will answer all your questions and more on Conversation Intelligence (CI) by providing a complete overview and its need in Revenue organizations - delivering impact from your Sales Development Representatives all the way to the C-Suite.

Want More Glengarry Leads? Then Develop a Strong Partner Mindset


Let’s face it, cold calling is hard but throw in a global pandemic, and it’s even harder. If you want to gain access into key accounts, focusing on your partners is time well spent. However, getting your partners to the point of sending you qualified leads takes a lot of work.

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How to Securely Share Your Customer Account Data and Close More Deals [Guide]


Up until recently, account mapping was a necessary risk, but now you securely share your customer account data with a Partner Ecosystem Platform. Partners will never give each other direct access to their CRM accounts.

Our solutions to the Two Universal Challenges to Scaling Revenue – Generating Partnerships (Part 3 of 3)


It’s finally here the solution to the challenges that all enterprises face when scaling their ecosystems. This is the third, and final, installment to our three-part series on how to scale revenue-generating partnerships. You can find the first article, and the first challenge, in the series here.

The Five Traits of an All-Star Alliance Partner


In recent years, the world of sales has shifted from a mostly direct sales model to a more alliance-based, indirect sales model.

The Business Case and Playbook for Data-Driven Sales Coaching

Sales coaching & learning is a wise investment, but also requires you to do it right. This eBook will serve as a springboard for your business case, playbook, and implementation plan as you consider an investment to improve data-driven sales coaching.