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COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. According to McKinsey and Company , most large companies have around 30 alliances, and many have more than 100. COVID-19 has drastically changed the way we do business.

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Alliances: Dangerous Liaisons or Healthy Relationships?

Peter Simoons

Drucker mentioned alliances as “ Dangerous liaisons […] which, by the way, very few people understand ”. In the article it is clear that Drucker refers to the manager’s desire to have control. However, even today, not many people really understand alliances. . Maintaining healthy alliance relationships is another.

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Four Roadblocks Partnerships Hit Within the First Year

PartnerTap

Alliance managers on both sides need to communicate often. It is the partner manager’s job to make sure all operations are running smoothly. If channel conflict arises, Alliance Managers should act swiftly to resolve it. This is especially important in co-sell partnerships. Poor Communication.

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Account Mapping: Six Critical Insights to Drive Ecosystem Revenue

PartnerTap

Running an alliance team is not an easy task. On the one hand, alliance managers have to push sales leaders to make their sales teams work with partners to drive more pipeline. On the other hand, these same managers must spend the majority of their time building relationships and trust with their partners.

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The Five Traits of an All-Star Alliance Partner

PartnerTap

In recent years, the world of sales has shifted from a mostly direct sales model to a more alliance-based, indirect sales model. Working with alliance partners is quite different from working with direct sales teams, forging an alliance partnership is a great opportunity to increase revenue and market proposition. Build Trust.

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How to Securely Share Your Customer Account Data and Close More Deals [Guide]

PartnerTap

To give enterprises the security and control needed to automate account mapping, get detailed insights into each partner’s market, and co-sell with partner sales teams. Channel and alliance managers now have the ability to control what is being shared with their partners. This is exactly why we built PartnerTap.

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How I Tackle Marketplace with Sunny Ho, Cloudinary

Tackle.io

As director of technology partnerships at Cloudinary , I manage our alliance with AWS with two goals: Ensure that our customers unleash the full potential of their media assets with Cloudinary through the AWS infrastructure. What in your opinion are the characteristics that make for a successful alliances leader?