article thumbnail

Discover our 2023 highlights

Remarkable Partnerships

We delivered bespoke training for Stonewall’s Client Account Managers (CAMs) to help them identify and upsell partnership opportunities. Adrian Riches, Head of Business Development, said, “The training has resulted in a 100% increase in partnership opportunities referred by CAMs to our corporate partnerships team.”

article thumbnail

What Growth Marketers Can Learn From Partnership Leaders

Impact

In addition, partnership leaders orchestrate a range of activities that go well beyond traditional marketing activities, and they must develop and hone skill sets that span sales, enablement, finance, legal, business development, and operations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A shift in strategy: how senior leadership teams should think about modern partnerships

Impact

Often these programs look something such as this: Affiliate teams managing affiliates Influencer teams managing influencers Public relations (PR) teams managing ambassadors Business development teams managing business-to-business (B2B) partners. Considerations for building a new partnerships strategy .

article thumbnail

From affiliate networks to modern partnerships — an evolution in the works

Impact

It typically doesn’t happen as organically in the affiliate team as I would like, because they’ve already got a job and they’re busy. So how do we start doing partnerships? You guys need to say, What do partnerships mean to our company? What is this partnership strategy going to look like?

Retail 52
article thumbnail

Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

How can you embed VARs into your channel partnerships strategy and maximise sales growth with them? Engage SIs in the product development process, leveraging their domain expertise and customer insights to inform feature prioritization and roadmap planning. You need to avoid over-promising or clear expectations at some point.

article thumbnail

Augury Lauded by Frost & Sullivan for Supporting Insight-driven Manufacturing with Its Full-stack Machine Health-as-a-Service Offering

Frost & Sullivan

. “Augury positions customers to easily scale, grow, and update their operations as their businesses evolve in tandem with emerging market trends. ” Each year, Frost & Sullivan presents this award to the company that has developed a product with innovative features and functionality that is gaining rapid market acceptance.

article thumbnail

Ultimate guide to SaaS affiliate marketing

Impact

To ensure a steady stream of new users for its HR and payroll software, the business development team at Zenefits worked hard to constantly seek out, reach out, and build strong relationships with businesses like publishers, consultants, and agencies. Is my software company ready for affiliate and partnership marketing?