Chaneltivity
APRIL 27, 2023
Why does global channel management matter? So in this article, we’ll explain what global channel management means and share strategies for optimizing it over time from channel experts Tony Luzza and Tricia Rilling. But there’s an inherent risk to doing this. The solution? Partnerships.
PartnerTap
FEBRUARY 20, 2024
This is co-selling. Evolving your sales process from Random Acts of Co-Selling to a high-performing and scalable co-sell motion with thousands of partners isn’t easy, but we have built a playbook to guide companies through this transformation process. A customer-centric approach is critical for co-selling to be able to scale.
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PLM Alliances
AUGUST 21, 2022
As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. The six disciplines of channel management.
PLM Alliances
MAY 16, 2020
As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. The six disciplines of channel management.
PartnerTap
JANUARY 26, 2022
Forming an Alliance. This was the beginning of an alliance and partnership that eventually led to the founding of PartnerTap. Her channel manager would set up a meeting with a top rep at one of their partners, they would meet up, swap account lists, and look for overlapping accounts in their territories. Co-Founders.
PartnerTap
JANUARY 11, 2021
To give enterprises the security and control needed to automate account mapping, get detailed insights into each partner’s market, and co-sell with partner sales teams. Channel and alliance managers now have the ability to control what is being shared with their partners.
Mindmatrix
APRIL 1, 2024
For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch. This strategic use of funds can maximize the impact of joint marketing efforts and drive channel revenue growth.
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