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Channel Management: A Guide to Optimizing Your Channel Strategy

PLM Alliances

Introduction Effective channel management is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channel management, its core disciplines, and best practices.

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Channel Management: Driving Business Growth with Annual Planning

Mindmatrix

Annual planning in channel management can be either a business burden or a huge growth tool. With industrial sales channels and distribution, the key to shifting from burden to growth is to shift the way we think about the channel relationship strategy. But not all channel relationships have deteriorated.

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Cross-Functional Alignment: Unlocking Success in Channel Management

PLM Alliances

Effective team collaboration is essential for success in today’s fast-paced business environment. This article will explore the importance of cross-functional alignment in channel management, discuss best practices for successful implementation, and offer advice on evaluating the effectiveness of your alignment efforts.

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The Partner/Channel Manager Role—and How It's Changed In The Last 10 Years

CoSell

These days, we’re hearing how many partner/channel managers feel pressure to drive sales directly. Traditional Partner/Channel Manager In the traditional role, a channel manager was a business consultant. Classically, the channel manager focused on sales account planning with partners.

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Partner Advisory Councils: Best Practices in Channel Management

PLM Alliances

To manage these channel partnerships effectively, it is crucial to establish and maintain strong relationships with key partners. In this article, we will explore the benefits of a PAC, offer suggestions on structuring a council, and outline best practices for managing both live and virtual meetings.

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Stop Making These 3 Channel Management Mistakes (Podcast)

Magnetrix

Paul and I talk about the top channel management mistakes that many vendors make and he shares some big opportunities for you in partner automation. We give them that environment where they can quickly stand up a portal and start collaborating with their channel partners. Are you ready for a great show? Let's go!

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Co-Sell Transformation Tech Stack

PartnerTap

Co-selling happens between sales reps, channel managers, BDRs, and product specialists across different companies. PRM and CRM systems were never designed for this type of cross-company collaboration. Sales teams already have their CRM system as their system of record for customers and internal sales processes.