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2021 Predictions for Building the Best Channel Partner Programs

ITA Group

How does your PRM, Enablement, Portal, TCMA, MDF, Incentives, Communication, Channel Manager Interactions, Recruitment, Onboarding, etc. How all these pieces fit together holistically from start to finish is where we see investments being made. fit together for partners new and existing?

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The Current State of Partner Ecosystems: What You Need to Do Differently

Magnetrix

Paul Bird: In my background managing channel, we basically did our channel management locally in Canada and the U.S. Early on, we wanted to go against Avaya, Cisco, and Nortel – at the time they used to own the enterprise telecommunications and web conference spaces. Ultimately, where your customers are.