Impartner

APRIL 26, 2019

Fourth annual gathering now largest vendor-led event for channel chiefs worldwide, mirrors Impartner’s 10x growth in new customer logos in same time period. With 75 percent of world trade flowing indirectly, brands are starting to invest in their indirect channels, partnerships, and alliances at the same level.”

Channel strategies 40

Channel strategies Channels and alliances Fintech Channel management 40

Magnetrix

MARCH 11, 2021

As entire populations were told to stay at home and brick-and-mortar stores closed their doors for months on end, many B2B and B2C companies lacking a solid online strategy were caught out unawares. Choosing the wrong channel partners can increase costs, limit revenue growth, and surrender market share to competitors.

Channels and alliances 98

Channels and alliances Channel strategies Successful channels Ecosystems 98

Channel Incentive Best Practices

JANUARY 5, 2021

Looking to take your SaaS solutions to market via the Channel? If so, join Channel Mechanics for the upcoming webinar “Channel Sales for SaaS”, with guest speakers, Justine Cross , Managing Director, EMEA Channels and Nehul Goradia , Co-Founder, Enabler ONE. – Saas Pricing models for the Channel.

Channels and alliances 52

Channels and alliances Co-Alliance Global alliance Banking 52

The 2112 Group

AUGUST 30, 2021

While training and enablement are universally seen as a channel necessity, connecting the value to the outcome often proves elusive. One vendor that’s making enablement a core piece of its channel strategy and partner relationships is Oracle NetSuite. Subscribe Today!

Channels and alliances 93

Channels and alliances Channel strategies 93

PLM Alliances

APRIL 20, 2021

In our latest Channel Chat, The Spur Group's CMO, Richard Flynn, (virtually) sat down with the CEO of Baptie, Rod Baptie, discuss the building blocks of cultivating a successful Channel strategy.

Channel strategies 52

Channel strategies Successful channels 52

Tackle.io

MAY 11, 2023

In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating. What role would the reseller play?

Channels and alliances 52

Channels and alliances Ecosystems Finance System integrators 52

Tackle.io

MAY 11, 2023

In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating. What role would the reseller play?

Channels and alliances 52

Channels and alliances Ecosystems Finance System integrators 52

PLM Alliances

OCTOBER 23, 2022

Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channel management and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. RAEGAN : Thank you for joining us for a Channel Chat on PX.

Channels and alliances 40

Channels and alliances Partnering capability and readiness Channel strategies Ecosystems 40

PLM Alliances

AUGUST 21, 2022

For episode 3 of Channel Chats, The Spur Group CMO Richard Flynn spoke with Oracle's Ross Brown who is the VP, Cloud Go-to-Market. The episode covers how Oracle built a enterprise-level cloud partner infrastructure, how the company thinks about channel partners today, and the latest trends for channel chiefs.

Value creation 52

Value creation Channel strategies Utilities 52

Magnetrix

OCTOBER 4, 2021

Table of contents: Introduction: 4 best practices to lay the foundations for your channel partnerships. Best practice 1: show your channel partners you’ve done the homework - show them a plan. Getting feedback from channel partners. Analyze & outperform competitor’s channel programs. Branded merchandise.

Channels and alliances 90

Channels and alliances Channel strategies Finance System integrators 90

PLM Alliances

MAY 3, 2023

Channel automation optimizes partner experience, accelerates revenue, and enhances go-to-market (GTM) strategies. By streamlining processes, improving communication, and enabling better collaboration, channel automation can unlock the full potential of your partner network.

Ecosystems 40

Ecosystems Credit Collaboration Channel strategies 40

Impartner

AUGUST 17, 2022

Now in its sixth year, ImpartnerCON is o ne of the world’s largest vendor-led channel industry events gathering the most influential channel leaders and industry speakers to collaborate, celebrate and deep dive into future-forward content. Maria Chien is an industry thought leader in B2B channels.

Channels and alliances 40

Channels and alliances Co-Alliance Channel alliances Ecosystems 40

Impartner

AUGUST 16, 2019

” If you’re building a channel, it’s always best practice to follow best practices. In an excerpt from Impartner’s eBook, “ The Ultimate Field Guide to Starting a Channel ,” here are the five key steps for success: 1. The first step is to establish a strategy, then establish policies, then the program.

Channels and alliances 59

Channels and alliances Co-Alliance Strategic alliances Collaboration 59

Impartner

MAY 28, 2020

New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide. Click here to sign up for the webinar.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Channel management 52

Channel Incentive Best Practices

JULY 6, 2021

One of the most popular channel programs to offer to Partners is that of Deal Registration. However, in today’s channel ecosystems, Deal Registration programs cannot be deployed in isolation from other programs in your overarching Channel GTM strategy. Kate Price, Global Channel Operations Manager, Extreme Networks.

Channels and alliances 97

Channels and alliances Global alliance System integrators Banking 97

PLM Alliances

MAY 16, 2020

You need to re-examine the effectiveness of your channel management efforts. If you are a channel chief your primary role is to generate channel sales. Learn the five key attributes of a great channel revenue acceleration engine. At The Spur Group, we help our clients determine their Channel Health Index.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Channel management Utilities 52

PLM Alliances

MAY 16, 2020

It is impossible to ensure your channel efforts are paying off unless you have an objective, data-driven view of your teams' and programs' performance. Diagnosing channel effort performance, or health, can be done quickly, but if done incorrectly will lead to stagnant and potentially declining business results. Budgets are shrinking.

Channel management 52

Channel management Channel strategies Construction Utilities 52

PLM Alliances

MAY 20, 2022

Apply the model to your channel strategy. In this final phase, partners will ideally build their business around yours, and you’ll start to see significant scale as an organization. This is the best-case scenario for your partner relationships. You’ve learned the basics of the new partner experience model.

Ecosystems 52

Ecosystems Channel strategies Collaboration 52

PLM Alliances

MAY 20, 2022

Apply the model to your channel strategy. In this final phase, partners will ideally build their business around yours, and you’ll start to see significant scale as an organization. This is the best-case scenario for your partner relationships. You’ve learned the basics of the new partner experience model.

Ecosystems 52

Ecosystems Channel strategies Collaboration 52

Channel Incentive Best Practices

MAY 13, 2021

The last couple of years have seen an influx of new types of partner in to the IT channel. This was one of the topics under discussion on our recent webinar: ‘Modernizing Incentive Programs for Today’s Channel’. Download the full webinar on-demand: “ Modernizing Incentive Programs for Today’s Channel ”. Stay Connected.

Channels and alliances 58

Channels and alliances Channel strategies 58

The 2112 Group

AUGUST 24, 2021

Bill Cate, vice president of marketing and channels at Zebra Technologies, joins Channelnomics’ Changing Channels host Larry Walsh to discuss the role of non-transacting partners in go-to-market strategy. At least that’s what conventional channel wisdom says. At least that’s what conventional channel wisdom says.

Channels and alliances 52

Channels and alliances IT resellers IT resellers System integrators 52

PLM Alliances

APRIL 18, 2023

We will discuss how modern technologies such as Partner Relationship Management (PRM) systems and advanced analytics simplify their implementation and offer insights on leveraging these strategies for maximum impact. Consequently, this leads to increased lead generation, accelerated sales cycles, and enhanced overall channel performance.

Channel management 52

Channel management Ecosystems Channel strategies Collaboration 52

Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

PLM Alliances

MAY 3, 2023

This strategy helps in achieving sustainable growth and success. A comprehensive GTM strategy should include key components such as target audience, value proposition, and channel strategy. This guide will provide a step-by-step approach to crafting a winning GTM strategy.

Channel strategies 40

Channel strategies 40

PLM Alliances

AUGUST 21, 2022

A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes. Through years of experience and a rigorous approach, our team of channel experts at The Spur Group have identified five essential steps to guide partner planning. Step #2: Know your growth levers.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Channel management Ecosystems 52

PLM Alliances

APRIL 14, 2023

Learn the importance of collaboration and best practices to optimize your channel marketing strategy and execution. Collaborative marketing strategies help organizations pool resources, share risks, and reduce costs. Collaborative marketing strategies help organizations pool resources, share risks, and reduce costs.

Utilities 52

Utilities Collaboration Channel strategies Ecosystems 52

Magnetrix

SEPTEMBER 7, 2022

Channel conflict & partner ecosystems. 1st Thing to Check: Ecosystem strategy. Today's guest, Norma Watenpaugh, has really been a visionary in the IT world for channel giants like Sun Microsystems, pre-Oracle, Fujitsu, BA Systems, and for the last 20 years, CEO and founding partner of the Phoenix Consulting Group.

Ecosystems 52

Ecosystems Channels and alliances Co-Alliance Collaboration 52

PLM Alliances

JUNE 8, 2020

A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes. Through years of experience and a rigorous approach, our team of channel experts at The Spur Group have identified five essential steps to guide partner planning. Step #2: Know your growth levers.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Channel management Ecosystems 52

Tackle.io

APRIL 27, 2021

And I’ve been pretty involved in Marketplaces for the last five or six, that time spent at Trend Micro, a big global cybersecurity company and really spent a lot of time understanding the journey going from traditional sales models of direct in a really well-built channel to new models like Marketplace selling. Eric Elias: Yeah.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Engineering 52

Magnetrix

JUNE 16, 2022

Benefits of a well-thought out channel partner strategy. Include the initial assessment in your channel strategy. First steps in creating a channel partner strategy. Ensuring channel partners are the best fit for your organization. Ensuring channel partners are the best fit for your organization.

Channels and alliances 69

Channels and alliances System integrators Strategic alliances Strategic partnership 69

PLM Alliances

AUGUST 21, 2022

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. How do you know if your strategy is falling short?

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

Successful Channels

DECEMBER 31, 2019

I have been looking for inspiration on the “how-to” process for building deeper channel partnerships. can do to build stronger and more committed partnerships for their channel. This blog attempts to take that one step further by defining how to apply these commitment development practices to your channel strategy and program.

Business partnerships 52

Business partnerships Channels and alliances Channel strategies Successful channels 52

PLM Alliances

JULY 29, 2021

In our fourth installment of Channel Chats, CMO Richard Flynn welcomes channel sales expert Raegan Wilson , who is a new Managing Director at Spur Reply (formerly 'The Spur Group'). Raegan has 20 years of channel experience working with clients like Thomson Reuters, Logitech, Palo Alto Networks, Xerox, ADP, and Fortinet.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies 52

PLM Alliances

AUGUST 21, 2022

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? What is a channel leader left to do? The changing world of channel leaders. For most companies, the channel chief is at the center of these changes.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Engineering Channel management 52

PLM Alliances

MAY 16, 2020

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. How do you know if your strategy is falling short?

Channel management 59

Channel management Successful channels Channels and alliances Co-Alliance 59

PLM Alliances

JUNE 8, 2020

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? What is a channel leader left to do? The changing world of channel leaders. For most companies, the channel chief is at the center of these changes.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Engineering Channel management 52

Mindmatrix

NOVEMBER 21, 2023

We have worked with and educated tens of thousands of Partnership and Channel professionals, and commonality across nearly 100%, is that they learn as they grow. Partner Marketing is more important than ever to every vendor’s partnering, ecosystem and channel strategy. “, she added.

Channels and alliances 59

Channels and alliances Partnering capability and readiness Co-Alliance Ecosystems 59