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Top Tips for Modernizing your Partner Incentive Program

Channel Incentive Best Practices

This was one of the topics under discussion on our recent webinar: ‘Modernizing Incentive Programs for Today’s Channel’. Channel Mechanics’ CEO Kenneth Fox was joined by Sunny Song , Director Channel Operations at SentinelOne and Margaret Fetting , Channel Strategy, North & Latin America with Zebra Technologies.

Finance 98
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Channel Management: Driving Business Growth with Annual Planning

Mindmatrix

With industrial sales channels and distribution, the key to shifting from burden to growth is to shift the way we think about the channel relationship strategy. By moving from reseller to partner, from channel to ecosystem, we can reframe the process to create business value and redefine channel strategy.

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What Do Modern Deal Registration Programs Look Like?

Channel Incentive Best Practices

AJ is a Bay Area native where his previous channel roles have ranged from startups to large public companies such as Fortinet. John McArdle, VP Sales, Channel Mechanics. Working in the tech sector for over 30 years, John has experience in telecoms, travel, banking/finance and government. appeared first on Channel Mechanics.

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Top 15 Performance Creative Agencies: 2024 Review

Jake Jorgovan

85Sixty 85Sixty is a performance marketing agency with a long record of success that has been transforming customer acquisition through data science, cross-channel strategies, and creative thinking for over 13 years. Industries: eCommerce, SaaS, Marketplaces, B2B, Technology, Finance, Education, Health, Entertainment.

Retail 130
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Leveraging Channel Partners (and AWS’ CPPO) to Build a Customer-First Cloud GTM Strategy

Tackle.io

We’ve realized that the channel strategy has to be there, otherwise we won’t be able to succeed together or separately.” Because really Marketplace and CPPO is a revenue equation, it’s actually a finance question ,” said Lindsay. “It’s Invest in adequate sales enablement.

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Leveraging Channel Partners (and AWS’ CPPO) to Build a Customer-First Cloud GTM Strategy

Tackle.io

We’ve realized that the channel strategy has to be there, otherwise we won’t be able to succeed together or separately.” Because really Marketplace and CPPO is a revenue equation, it’s actually a finance question ,” said Lindsay. “It’s Invest in adequate sales enablement.

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Deciding on the Right Marketing Activities for your MDF Program

Channel Incentive Best Practices

However, there are other ways now, if your finance team will allow it, to leverage those MDF dollars as well to make your spend more intelligently. Aligning MDF to Channel Strategy. The traditional approach is that the partner or distributor incurs the cost of any marketing activity. After which the vendor reimburses them.