PartnerTap

JANUARY 26, 2022

Forming an Alliance. It was her idea for an automated account mapping solution, one desperately needed by channel teams to increase revenue. This was the beginning of an alliance and partnership that eventually led to the founding of PartnerTap. Co-Founders. PartnerTap was exactly what the market was looking for.

Channels and alliances 244

Channels and alliances Co-Alliance Channel management Engineering 244

ZinFi

APRIL 16, 2025

Strengthen brand credibility through strategic alliances. Commitment Level: Is the partner willing to invest in training, certifications, and co-selling? By understanding customer needs, businesses can build strategic alliances that improve product offerings and create a competitive advantage.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

PartnerTap

FEBRUARY 3, 2021

Building and scaling a successful co-sell program is challenging because effective co-selling requires engagement between partnering field sales teams. We’ve seen many companies establish co-selling programs where their smaller partners pay for an elite co-sell status with the promise of access to their field teams.

Co-Alliance 246

Co-Alliance Channels and alliances Ecosystems Finance 246

Channel Insider

JANUARY 8, 2025

As Channel Insider reported in November during the companys annual ONE conference, the platform aims to address the needs of channel partners as demand for their services is potentially higher than ever before. Our platform is designed to solve complex problems in the channel. co-president of Ingram Micros Trust X Alliance.

Channels and alliances 104

Channels and alliances Co-Alliance Ecosystems Collaboration 104

Mindmatrix

JANUARY 21, 2021

Understanding Different Channel Partner Models & Personas. In today’s highly competitive environment, understanding the different partner types and channel models is the key to enjoying a winning partner-mindshare. Lead Registration/ Co-sell model: This sales model is what we call low-to-medium-touch. Liked what you read?

Co-Alliance 98

Co-Alliance Channels and alliances Strategic alliances Collaboration 98

ZinFi

APRIL 16, 2025

Best practices for co-marketing, co-selling, and partner incentives. This guide is designed for: Channel & Partner Managers looking to optimize partner programs. Marketing & Sales Teams involved in co-marketing and co-selling initiatives. Technology Vendors & SaaS Providers building strategic alliances.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

Channel Insider

SEPTEMBER 30, 2024

The IT channel is always shifting and growing. Every month, Channel Insider is going to highlight the big moves shaking up the channel and transforming the industry. channel and partner programs to the expanded role of vice president of the newly created North America commercial sales organization.

Channels and alliances 105

Channels and alliances Co-Alliance Value creation Ecosystems 105

Mindmatrix Blog

APRIL 16, 2025

Align AI with Broader Partnership and Ecosystem Strategy AI tools must complementnot replacestrategic alliance efforts. Let AI suggest co-marketing or co-selling opportunities based on data. Connect AI outputs with human alliance managers to ensure balance.

Partnering capability and readiness 52

Partnering capability and readiness Co-Alliance Channels and alliances Legal 52

Channel Insider

JANUARY 31, 2022

Like many top IT channel partners , McKinsey offers a wealth of knowledgeable personnel, ongoing research, and industry experience, extending to relationships with a global network of business clients. Notable solution areas for channel customers include digital, implementation, operations, risk and resilience, and transformation.

Co-Alliance 96

Co-Alliance Channels and alliances Partnering capability and readiness Telecommunications 96

Tackle.io

MAY 16, 2023

Introduction Co-selling is a game-changer for ISVs. Through co-sell, an ISV can steadily build sales momentum with trusted Cloud Partners, increase sales efficiency, and scale the business, all while helping the Cloud Provider to expand its own business. Co-selling and Marketplace go hand-in-hand to keep software deals flowing.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Finance 52

Mindmatrix Blog

FEBRUARY 6, 2025

This shift is driven by the need to optimize partner engagement, enhance collaboration, and drive revenue through strategic alliances, co-marketing, and co-selling initiatives. Driving Innovation and Co-Creation Innovation is no longer confined to internal R&D teams.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Life science 52

PartnerTap

JANUARY 11, 2021

This sort of neutral, “Switzerland”, digital partner platform will allow channel and sales teams to securely share data that helps you grow revenue together. To give enterprises the security and control needed to automate account mapping, get detailed insights into each partner’s market, and co-sell with partner sales teams.

Co-Alliance 147

Co-Alliance Channels and alliances Alliance management Ecosystems 147

CoSell

JULY 13, 2020

As PRM has grown from ‘rare’ to ‘expected,’ sales leaders are seeing ways to link up an opportunity for partner planning, sales enablement, incentives, co-selling, co-marketing, and management. In short, brands are recognizing that managing a diverse set of partners and alliances is critical for success. billion by 2023.

Co-Alliance 130

Co-Alliance Channels and alliances Ecosystems Collaboration 130

Channel Insider

APRIL 19, 2022

The enterprise channel partner has an extensive ecosystem for critical segments like design and experience, cybersecurity, and hybrid infrastructure. By leveraging behavioral experience insights and CRM data across channels, Stella aims to accelerate e-commerce processes. Alliances and Ecosystems. Table Of Contents.

Channels and alliances 97

Channels and alliances Co-Alliance Life science Engineering 97

PartnerTap

DECEMBER 14, 2020

Sales reps can then co-sell together driving more revenue for both companies. Channel managers can use it to find out which rep they need to contact to start working on a sales call. To learn more about sales, alliance partnerships, and channel sales, follow us on LinkedIn. This is how companies find potential revenue.

Co-Alliance 147

Co-Alliance Channels and alliances Alliance partnership Ecosystems 147

Zift Solutions

OCTOBER 16, 2023

Channel-driven organizations have traditionally focused on nurturing sales partners. However, in the new era of partner ecosystems, another group of partners strategic alliances are gaining increased attention for their ability to drive sales and customer retention. What Are Strategic Alliances? Why Form Strategic Alliances?

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Ecosystems 52

PartnerTap

FEBRUARY 20, 2024

This is co-selling. Evolving your sales process from Random Acts of Co-Selling to a high-performing and scalable co-sell motion with thousands of partners isn’t easy, but we have built a playbook to guide companies through this transformation process. We need to change this – your customer is the shared customer.

Co-Alliance 130

Co-Alliance Channels and alliances Credit Ecosystems 130

Channel Insider

JUNE 14, 2024

Nikki Meyer, corporate vice president of vendor alliances at Pax8, stressed the significance of the platform addition, stating, “Our partners have consistently voiced the absence of a robust PSA-RMM tool in our Marketplace, highlighting the ineffectiveness of their current solutions.

Partnering capability and readiness 104

Partnering capability and readiness Co-Alliance Channels and alliances 104

Tackle.io

NOVEMBER 7, 2022

The addition of Tackle Prospect, Tackle Co-Sell, and a Salesforce application will help ISVs drive revenue with a multi-cloud experience for Marketplaces and co-sell powered by actionable buyer insights. Tackle Co-Sell. With this in mind, Tackle is supporting this digital selling evolution through our platform and our people.

Co-Alliance 98

Co-Alliance Channels and alliances Partnering capability and readiness Strategic partnership 98

Chaneltivity

JANUARY 13, 2025

Members of the partner team need to be the ultimate liaisons: They need to work closely with marketing to throw events, launch joint campaigns, and publish co-marketable collateral. Marketing can help you get the word out about your partnerships and come up with ideas for events or other co-sponsored campaigns.

Co-Alliance 52

Co-Alliance Partnering capability and readiness Channels and alliances Engineering 52

Mindmatrix

FEBRUARY 7, 2022

A PRM is the abbreviation for partner relationship management which primarily refers to software used to manage partnerships, organize and orchestrate data, store and share assets, and track sales transactions between a company and its strategic alliances. Most channel partnerships aren’t exclusive. Quality Over Quantity.

Channels and alliances 96

Channels and alliances Co-Alliance Strategic alliances Collaboration 96

INSEAD Knowledge

JULY 24, 2024

In business, up to 70 percent of strategic alliances fail and more than half of joint ventures do not survive their 10th anniversary.Why collaboration stumblesThere are good reasons that collaborations often falter: physical distance, time zone differences and unequal access to information, to name a few.

Collaboration 140

Collaboration Co-Alliance Channels and alliances Strategic alliances 140

Channel Insider

JULY 10, 2024

In this episode of Channel Insider: Partner POV, host Katie Bavoso speaks with Terry Richardson, Blue Mantis’s chief revenue officer. Having spent decades on the vendor side of the channel, his shift to a solution provider role has been both fascinating and educational. Like, follow, and subscribe to stay informed!

Channels and alliances 105

Channels and alliances Co-Alliance Collaboration 105

Channel Insider

JULY 22, 2024

Candee goes on to say that in the coming months, MSPs can expect to see an acceleration of Cork’s technology alliances and product development initiatives while they simultaneously expand their partner-first culture. New Features, CEO, and Partner Growth appeared first on Channel Insider. The post Introducing Cork 2.0:

Co-Alliance 105

Co-Alliance Channels and alliances Insurance Strategic partnership 105

Mindmatrix

JANUARY 6, 2022

Efforts to better utilize partners require that you do not forget that channel partners are very different from your internal direct sales teams. This blog discusses 4 key strategies that companies should focus on this year to drive more value for their channel partners and consequently add more value to their partnerships.

Channels and alliances 98

Channels and alliances Co-Alliance Channel alliances Utilities 98

Tackle.io

AUGUST 15, 2023

For companies that already have established routes to market (direct, channel, PLG, etc.), We often see Alliances teams driving this initiative on their own which, in the long-term, leaves them without the required support to even make a dent. Keep Learning: Leveraging Co-Sell with the Cloud Providers to Scale Revenue 4.

Co-Alliance 98

Co-Alliance Channels and alliances Ecosystems Legal 98

Tackle.io

NOVEMBER 7, 2022

These capabilities provide ISVs with actionable pipeline data, a proven co-sell methodology and operating model to improve the experience, and sales workflow automation to accelerate and drive new revenue with AWS, Google Cloud, Microsoft, and IBM Red Hat. . BOISE, Idaho — Nov.

Co-Alliance 98

Co-Alliance Channels and alliances Finance Ecosystems 98

CoSell

SEPTEMBER 30, 2020

Yet, it often includes virtual events, online tradeshows, webinars, blogs, case studies, educational offerings, co-selling, and ready-to-go email sequences. For another, the gap is aided with co-promotion. This may take the shape of hiring a partner marketer responsible for co-marketing. This varies across industries.

Co-Alliance 130

Co-Alliance Channels and alliances Energy Collaboration 130

Tackle.io

APRIL 17, 2023

As a result, ISVs now have access to a single platform with cloud buyer intent data, cloud co-sell automation, and full-service Marketplace capabilities that work seamlessly together to streamline workflows and enable sellers to operate more efficiently.

Co-Alliance 93

Co-Alliance Partnering capability and readiness Channels and alliances Finance 93

Mindmatrix

AUGUST 6, 2024

Next-gen PRM and Channel Marketing Software Provider, Mindmatrix announced a strategic partnership with e2open which promises to revolutionize the way businesses approach channel solutions.

Strategic partnership 52

Strategic partnership Co-Alliance Channels and alliances Channel alliances 52

Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Zift Solutions

NOVEMBER 1, 2022

Partner ecosystems foster faster and more effective co-marketing and co-selling. What is a Partner Ecosystem & Why Do Channel Partner Programs Need Them? Partner ecosystem is a popular topic of conversation in the channel lately. Last year, Microsoft replaced its top channel executive with an ecosystem leader.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

Tackle.io

JUNE 9, 2023

What we’ve found is that Tackle customers who have seen the most success with Cloud GTM have product positioning that complements the Cloud Provider, a well-established co-sell discipline, and transactable listings on the Cloud Marketplaces where their customers have an incentive to buy. said Tyler. Why is that the case?

Co-Alliance 98

Co-Alliance Channels and alliances Strategic partnership Credit 98

ZinFi

JUNE 12, 2017

Channel marketing involves a broad range of activities. Marketing through partners The core set of activities involved in this channel marketing area is primarily about making end buyers aware of a vendors products and services, and any changes associated with them.

Co-Alliance 52

Co-Alliance Channels and alliances 52

Channel Incentive Best Practices

JANUARY 5, 2021

Looking to take your SaaS solutions to market via the Channel? If so, join Channel Mechanics for the upcoming webinar “Channel Sales for SaaS”, with guest speakers, Justine Cross , Managing Director, EMEA Channels and Nehul Goradia , Co-Founder, Enabler ONE. – Saas Pricing models for the Channel.

Channels and alliances 52

Channels and alliances Co-Alliance Global alliance Banking 52

Mindmatrix

AUGUST 29, 2024

In today’s competitive business landscape, channel partnerships have emerged as a crucial strategy for driving growth and expanding market reach. However, the path to forming successful channel partnerships is not always straightforward. However, not all channel partnerships are created equal.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Retail 52

Magnetrix

JUNE 24, 2021

Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channel strategy. Tip #3: Keep a scorecard for channel partners. Evolving your channel strategy as you grow. Have the resources and mindset to support large channel partners. Have a term sheet for channel partners.

Partnering capability and readiness 92

Partnering capability and readiness Channels and alliances Channel strategies Co-Alliance 92