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6 Must Do’s When Launching a Product Through the Channel

PLM Alliances

Some of the most successful businesses, from start-ups to well-established companies, understand that partner channels are more important than ever. They know an effective go-to-market strategy includes partners, not just your internal teams. Articulate a compelling partner business proposition. At the right time.

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6 Must Do’s When Launching a Product Through the Channel

PLM Alliances

Some of the most successful businesses, from start-ups to well-established companies, understand that partner channels are more important than ever. They know an effective go-to-market strategy includes partners, not just your internal teams. Articulate a compelling partner business proposition. At the right time.

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Do you know why you need a Repeatable Delivery Model?

Phoenix Consulting Group

Getting to scale means creating repeatability in the business and for your partners. In our continuing Partner-Ready Series, my colleague, Gary Lam and I have repeatedly underscored the importance of creating a repeatable sales model. Consequently, a bad reputation may lead to a reduction in lead referrals.

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How Partners Vet Vendors & 3 Cringey Things Vendors Need to Stop Doing

Magnetrix

How and where channel partners research and vet vendors. What channel partners look for in a new partnership. Communities used by channel partners to vet vendor products. Red Flags Partners See When Vetting a Vendor. Green Flags Partners Look For When Vetting a Vendor. Aired on October 3, 2022.

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How to Use Partner Scoring to Increase Channel ROI

PLM Alliances

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one. What is a channel leader left to do?

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How to Drive Impact with Channel Capacity Planning

PLM Alliances

Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Partner capacity versus partner scoring.

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How to Use Partner Scoring to Increase Channel ROI

PLM Alliances

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one. What is a channel leader left to do?