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COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. According to McKinsey and Company , most large companies have around 30 alliances, and many have more than 100. COVID-19 has drastically changed the way we do business.

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Automechanika and Frost & Sullivan Forge New Partnership for Global Impact

Frost & Sullivan

This strategic alliance is designed to deliver a continuous flow of valuable content at Automechanika’s worldwide trade fairs, covering pivotal areas such as market trends, technology, innovation, and emerging business models, each contributing to transformative growth across the entirety of the automotive value chain.

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6 Types of Channel Partners: When Each Is a Good Fit

Chaneltivity

It can lay the foundation for a strategic alliance (see next section). Strategic Alliances Strategic alliances are a more dialed-up version of integration partners. You co-market and co-sell. Pros: A strategic alliance with a big brand can give potential customers confidence in your solution.

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The Five Traits of an All-Star Alliance Partner

PartnerTap

In recent years, the world of sales has shifted from a mostly direct sales model to a more alliance-based, indirect sales model. Working with alliance partners is quite different from working with direct sales teams, forging an alliance partnership is a great opportunity to increase revenue and market proposition. Build Trust.

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Tackle.io announces a collaboration with AWS to help ISVs accelerate revenue through Cloud go-to-market

Tackle.io

This collaboration provides ISVs the software and services they need to scale with AWS by driving a complete go-to-market motion through co-sell and AWS Marketplace. Cloud marketplaces and co-sell have become the center of how ISVs go-to-market with AWS,” said John Jahnke, CEO of Tackle. “We

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What is a Partner Manager?

CoSell

Strategic partners look for evidence that there is already effort, time, and inroads with this customer base. Strategic alliances are best when partners have an ongoing investment. This could be in data sharing, technology integration, meetings, and strategic alignment. It makes sense really. It stands for growth.

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Understanding different channel sales models

Mindmatrix

Lead Registration/ Co-sell model: This sales model is what we call low-to-medium-touch. Partners that fall into the co-sell model need end-to-end lead visibility and this is often provided via a partner portal. This involves forming strategic alliances with channel partners.