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3 principles of commercial collaborations

Stellar Partnerships

The supermarket shelves are awash with collaborations as brands join forces to create new experiences for consumers. Some collaborations make sense but others can destroy value for both organisations. Just because you can collaborate doesn’t mean that it will add value or make sense for your organisation or audiences.

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Leveraging Consortia Collaboration for Technology Adoption

ISTO / IEEE

Unlocking Success: Leveraging Consortia Collaboration for Technology Adoption In today’s fast-paced technological landscape, the success of a new innovation often relies on widespread adoption across a range of industry stakeholders. This collaborative approach not only reduces individual marketing costs but also amplifies the message.

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Building a Consortium: Unleashing the Power of Collaboration and Cooperation

ISTO / IEEE

Building a Consortium: Unleashing the Power of Collaboration and Cooperation In a world driven by innovation and interconnectedness, the value of collaboration and cooperation cannot be overstated. These collaborative groups bring together diverse entities with a shared goal, creating a synergy that goes beyond individual capabilities.

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Building a Consortium: Unleashing the Power of Collaboration and Cooperation

ISTO / IEEE

Building a Consortium: Unleashing the Power of Collaboration and Cooperation In a world driven by innovation and interconnectedness, the value of collaboration and cooperation cannot be overstated. These collaborative groups bring together diverse entities with a shared goal, creating a synergy that goes beyond individual capabilities.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

How to optimize content creation and collaboration for the moment of need. You need to implement essential virtual selling processes or you will get left behind. In this webinar you'll learn: Best practices for virtually onboarding and training sales reps. Why video is so important in coaching your reps.

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How to Collaborate Among Competitors?

Peter Simoons

In a recent virtual coffee call, I was asked how to organise a governance structure for a collaboration of 10 competitors. The role of the alliance manager in this collaboration was critical. Should it be someone from the initiator, who was one of the largest companies in the collaboration? Establish a Steering Committee.

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Collaborative Leadership Development

Peter Simoons

You want to sustain and increase your leadership success, with your team and in collaboration with other organisations in alliances, partnerships and ecosystems. We live in the decades of collaboration. Working with a coach on your collaborative leadership success is much like working with a guide on a journey.