CoSell

DECEMBER 22, 2020

Similar Size, Culture, and Experience: Partners tend to work best when they have the similarity of size, culture, and experience. If you have access to a vast number of decision-makers, you want to find partners with similar reach. Take some time to envision your ideal target partner. What target do partners stand out?

Partnering capability and readiness 130

Partnering capability and readiness Co-Alliance Partner ready Collaboration 130

Be Partner Ready

MARCH 25, 2024

Aside from the hundreds of millions of dollars invested in pink-saturated marketing and 100+ brand collaborations to create hype, why did this movie, starring a 64-year-old doll, create such a buzz?

Corporate partnerships 130

Corporate partnerships Collaboration 130

Be Partner Ready

FEBRUARY 11, 2024

The Mum’s Sause product was developed by Coles in 2019, in collaboration with the team at Hospitals United for Sick Kids. Money generated in each state through sales of Mum’s Sause, goes directly back to fund areas of greatest need prioritised by the state-based hospital.

Retail 130

Retail Collaboration 130

Be Partner Ready

NOVEMBER 15, 2021

That’s an exciting shift in perspective and represents an enormous opportunity for a growth in cross sector collaboration and in particular, corporate-cause partnerships. Charities are no longer just the caring sector, but a powerful ally to help companies meet consumer demand.

Collaboration 242

Collaboration 242

Phoenix Consulting Group

SEPTEMBER 3, 2021

That is the point where you can start thinking about scaling and extending your sales motion through partners. The Only Partner-Ready Checklist You Need. Gary and I have developed a Partner-ready checklist to help evaluate a company’s readiness to partner.

Partner ready 52

Partner ready Successful channels Collaboration Engineering 52

Be Partner Ready

DECEMBER 7, 2020

With environmental protection being in the top two most motivating causes, the partnership forged between Little Giant (one of Fourth Wave Wine’s most popular South Australian wines) and support for the wombat rescue and rehabilitation services at WIRES is the type of collaboration Australians are wanting.

Collaboration 130

Collaboration 130

Be Partner Ready

AUGUST 4, 2020

A Collaboration, Big Picture Thinking, Risk Embracing approach is in their DNA. Successful corporates and brands have a positive, can-do attitude, and innovation inevitably flows. This is often called Abundance Thinking or the Abundance Mindset. There’s a whole world of psychology behind this, and it’s fascinating.

Corporate partnerships 217

Corporate partnerships Collaboration 217