article thumbnail

Why Your Go-To-Market Strategy Matters

PLM Alliances

They research features and capabilities between competitors. Most companies sit on a wealth of information about their customers, partners, and themselves. Seeking an understanding of their customers, partners, and place in the market should be the first step for every go-to-market leader. Gain actionable insights.

article thumbnail

The Provocateurs: Episode 5 | Julie Carrier

Thinkers 50

She is a passionate leader with a belief in the leadership capabilities in each of us. After 30 years practicing as a CPA, including serving 10 years as a partner in her firm, Mary received her professional coach certification from Hudson Institute of Coaching and founded Werner Coaching & Consulting, Inc.,