How consumer-packaged-goods companies can drive resilient growth

McKinsey Public & Social Sector Insights

Consumer behavior keeps shifting, the economy is weakening, and inflation remains high. Yet consumer-packaged-goods companies have the opportunity to thrive amid uncertainty. Insights on Consumer Packaged Goods Consumer packaged goods

The digital future of manufacturing consumer packaged goods

McKinsey

To thrive in the consumer-packaged- goods industry, digital and analytics are now essential. Insights on Operations Consumer packaged goods OperationsNearly two years of tumult have accelerated disruption, with lasting effects on society and business.

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The shifting consumer packaged goods market in a diversifying Asia

McKinsey

Rising incomes and shifting consumption patterns are transforming Asia’s consumer packaged goods market. These changes present opportunities for companies that are agile and able to offer a locally relevant presence. Future of Asia Asia-Pacific

Revenue Growth Management: The Time is Now

McKinsey

Market challenges and legacy decisions are forcing consumer-packaged-goods companies to rethink their strategies for revenue growth management.

How US consumer behavior is changing: Insights for CPG companies

McKinsey Public & Social Sector Insights

With inflation at record highs and consumer sentiment at record lows, consumer-packaged-goods companies need to sharpen their brands’ value propositions and invest in innovation. Insights on Consumer Packaged Goods Consumer packaged goods

How Europe’s CPG leaders can navigate inflation

McKinsey Public & Social Sector Insights

With inflation persisting, consumer-packaged-goods manufacturers can’t rely on the strategies that got them through the past two years. Insights on Consumer Packaged Goods Consumer packaged goods Europe

Resetting the e-commerce model to achieve profitable growth in Europe

McKinsey Public & Social Sector Insights

Winning EU consumer goods players are reprioritizing channels and markets to drive online sales, shifting to an online-first playbook, and investing in tech and specialist talent. Insights on Consumer Packaged Goods Consumer packaged goods Europe

A three-part recipe for business growth in the consumer sector

McKinsey Public & Social Sector Insights

Matt Leeds, a partner at consumer-focused private-equity group L Catterton, details a trio of winning strategies for growth. Insights on Consumer Packaged Goods Consumer packaged goods Retail environments

Still feeling good: The US wellness market continues to boom

McKinsey Public & Social Sector Insights

Our research shows continued growth of consumer interest in health and wellness, with persistent gaps in certain areas presenting exciting opportunities for companies to serve unmet consumer needs. Insights on Consumer Packaged Goods Consumer packaged goods North America

Are personalized vitamins the future of wellness?

McKinsey

Listen to their CEOs discuss the biggest trends in consumer health and wellness. Insights on Consumer Packaged Goods Consumer packaged goodsTwo fast-growing vitamin companies, HUM Nutrition and Vous Vitamin, are betting on personalization.

The growth triathlon: Three pathways to extraordinary growth in the consumer sector

McKinsey Public & Social Sector Insights

For consumer companies to grow fast and profitably, they must expand their cores, tap into adjacencies, and ignite breakout businesses—all at the same time. Insights on Consumer Packaged Goods Consumer packaged goods

Creating good packaging for packaged goods

McKinsey

The e-commerce boom, widespread concerns about sustainability, and the digitization trend are spurring innovation in the packaging industry. Many consumer products will soon be in packages that are stronger, sustainable, and smart.

Wellness in 2030

McKinsey

Insights on Consumer Packaged Goods Consumer packaged goodsIn this video, McKinsey experts imagine the future of the fast-growing wellness industry.

Hungry and confused: The winding road to conscious eating

McKinsey Public & Social Sector Insights

Half of consumers call healthy eating a top priority; one-third say sustainable eating is too. But to satisfy consumers’ commitment to eating more healthily, food producers and retailers need to get innovative. Insights on Consumer Packaged Goods Consumer packaged goods Sustainability

How CPG companies can sell online profitably

McKinsey

Making a profit in e-commerce can be a struggle for consumer-packaged-goods manufacturers. Insights on Consumer Packaged Goods Consumer packaged goods Marketing & Sales Supply chain management

The rise of the chief medical officer in consumer-facing companies

McKinsey

Insights on Consumer Packaged Goods Consumer packaged goodsThis role expanded during the pandemic to encompass many facets of health and well-being. Now companies must clearly define its responsibilities to support business strategy.

From survival to renewal: At-scale holistic transformation in the consumer-goods industry

McKinsey

It is time for a new and transformative approach in the consumer-goods industry. Insights on Consumer Packaged Goods Retail & Consumer Goods Consumer packaged goods

How to prepare for a sustainable future along the value chain

McKinsey

Consumer-goods companies are setting ambitious sustainability targets for themselves. Insights on Consumer Packaged Goods Consumer packaged goods Supply chain management

Consumer-goods companies must transform their planning end to end

McKinsey

Insights on Consumer Packaged Goods Retail & Consumer Goods Consumer packaged goodsRising complexity isn’t tenable. Now is the time to take drastic action—in the form of a tech-driven end-to-end planning transformation.

High growth, low profit: The e-commerce dilemma for CPG companies

McKinsey

Online sales of consumer packaged goods have soared during the pandemic. Insights on Consumer Packaged Goods Consumer packaged goodsBut for many CPG manufacturers, e-commerce means thinner margins. Here’s how to change that.

Automation opportunities in North American grocery

McKinsey

Insights on Consumer Packaged Goods Consumer packaged goodsRecent trends and technological advancements have made automation viable across the value chain.

Brand strength or margin? Both!

McKinsey

Insights on Consumer Packaged Goods Consumer packaged goodsIn times of uncertainty, strong brands are more important than ever. But how do you pursue ambitious marketing goals while keeping the budget in check?

Understanding the ever-evolving, always-surprising consumer

McKinsey

With consumer behavior changing rapidly—and, often, in unexpected ways—companies must get better at anticipating and responding to new consumer needs and preferences. Insights on Consumer Packaged Goods Consumer packaged goods Sustainability

Achieving supply-chain resiliency in consumer goods amid disruption

McKinsey

Insights on Consumer Packaged Goods Consumer packaged goods Supply chain management

How to thrive in the global wellness market

McKinsey

Consumers everywhere plan to spend more on products and services that improve their health and wellness. Insights on Consumer Packaged Goods Consumer devices Retail & Consumer Goods Consumer packaged goods

Winning with commercial excellence: Ten lessons for consumer goods

McKinsey

Our latest research shows how leading consumer goods companies build the critical commercial capabilities to out-execute the competition and drive profitable growth. Insights on Consumer Packaged Goods Consumer Packaged Goods

How to stay cool as competition heats up in ice cream and yogurt

McKinsey

Ice cream and yogurt industry leaders are rethinking innovation and consumer segmentation to keep pace in marketplaces changing faster than ever before. Insights on Consumer Packaged Goods Consumer packaged goods

Use star ratings to inform durable goods redesigns and spur growth

McKinsey

Star ratings have outsize influence on consumers shopping for appliances and other durables. Insights on Consumer Packaged Goods Consumer packaged goods

Taking the pulse of the US consumer

McKinsey

According to the latest Consumer Pulse survey, people across America are changing their shopping behaviors—and will continue to do so. Insights on Consumer Packaged Goods Consumer packaged goods Retail environments United States Consumer insights

Unleashing the next wave of productivity in corporate business functions

McKinsey

A how-to guide for maximizing the ROI of enterprise platform transformations in the consumer packaged goods industry. Insights on Operations Consumer packaged goods Service operations Process automation

Making online grocery a winning proposition

McKinsey

Insights on Consumer Packaged Goods Consumer packaged goodsThe global pandemic brought online platforms to center stage for grocers. Retailers should consider five trends and take five steps to ensure this shift is sustainable and profitable.

COVID-19’s impact on demand and costs in the CPG industry

McKinsey

These four takeaways on top- and bottom-line implications can help consumer-packaged-goods companies navigate the coming year. Insights on Consumer Packaged Goods Consumer packaged goods

The next frontier in consumer goods: Digitally enabled innovation

McKinsey

Strategy & Corporate Finance Insights Consumer packaged goods DigitalFour lessons to guide the industry’s innovation transformations.

Charting a winning course for CPG value creation

McKinsey

In the next normal, consumer-goods companies can achieve profitable growth and outsize returns by renewing their focus on core execution capabilities. Insights on Consumer Packaged Goods Retail & Consumer Goods Consumer packaged goods Marketing & Sales

How to win in the Gulf’s dynamic consumer and retail sectors

McKinsey Public & Social Sector Insights

New patterns of consumer demand are emerging in the Middle East. To align with these shifts and remain competitive, consumer companies can focus on two priority areas: expanding into new adjacencies and developing personalized offerings. Insights on Consumer Packaged Goods Consumer packaged goods Middle East Consumer insights

Five technology building blocks to power customer-centric, data-driven growth

McKinsey

Insights on Consumer Packaged Goods Retail environments Consumer packaged goods Digital strategy and organization Digital marketingPersonalization at scale can optimize every customer experience when executed well.

Sweating for the fitness consumer

McKinsey

Insights on Consumer Packaged Goods Retail & Consumer Goods Consumer packaged goods

Why retail outperformers are pulling ahead

McKinsey

Insights on Consumer Packaged Goods Retail & Consumer Goods Consumer packaged goodsRetailers’ relative performance in capital markets starkly demonstrates a pandemic-driven acceleration of ongoing industry shifts.

Supply chain steps up: An interview with Kimberly-Clark’s Shane Azzi

McKinsey

What is it like to steer one of the world’s largest consumer supply chains through a pandemic? Insights on Consumer Packaged Goods Consumer packaged goods Supply chain management

Playing offense on circularity can net European consumer goods companies €500 billion

McKinsey

European consumer goods companies that adopt a circular business model view extending product life through repair, resale, refurbishment, and recycling as an opportunity for growth rather than a threat. Insights on Consumer Packaged Goods Consumer packaged goods Europe Sharing economy