The digital future of manufacturing consumer packaged goods

McKinsey

To thrive in the consumer-packaged- goods industry, digital and analytics are now essential. Insights on Operations Consumer packaged goods OperationsNearly two years of tumult have accelerated disruption, with lasting effects on society and business.

The shifting consumer packaged goods market in a diversifying Asia

McKinsey

Rising incomes and shifting consumption patterns are transforming Asia’s consumer packaged goods market. These changes present opportunities for companies that are agile and able to offer a locally relevant presence. Future of Asia Asia-Pacific

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Revenue Growth Management: The Time is Now

McKinsey

Market challenges and legacy decisions are forcing consumer-packaged-goods companies to rethink their strategies for revenue growth management.

Are personalized vitamins the future of wellness?

McKinsey

Listen to their CEOs discuss the biggest trends in consumer health and wellness. Insights on Consumer Packaged Goods Consumer packaged goodsTwo fast-growing vitamin companies, HUM Nutrition and Vous Vitamin, are betting on personalization.

How to stay cool as competition heats up in ice cream and yogurt

McKinsey

Ice cream and yogurt industry leaders are rethinking innovation and consumer segmentation to keep pace in marketplaces changing faster than ever before. Insights on Consumer Packaged Goods Consumer packaged goods

Creating good packaging for packaged goods

McKinsey

The e-commerce boom, widespread concerns about sustainability, and the digitization trend are spurring innovation in the packaging industry. Many consumer products will soon be in packages that are stronger, sustainable, and smart.

Wellness in 2030

McKinsey

Insights on Consumer Packaged Goods Consumer packaged goodsIn this video, McKinsey experts imagine the future of the fast-growing wellness industry.

Use star ratings to inform durable goods redesigns and spur growth

McKinsey

Star ratings have outsize influence on consumers shopping for appliances and other durables. Insights on Consumer Packaged Goods Consumer packaged goods

How CPG companies can sell online profitably

McKinsey

Making a profit in e-commerce can be a struggle for consumer-packaged-goods manufacturers. Insights on Consumer Packaged Goods Consumer packaged goods Marketing & Sales Supply chain management

How to prepare for a sustainable future along the value chain

McKinsey

Consumer-goods companies are setting ambitious sustainability targets for themselves. Insights on Consumer Packaged Goods Consumer packaged goods Supply chain management

Taking the pulse of the US consumer

McKinsey

According to the latest Consumer Pulse survey, people across America are changing their shopping behaviors—and will continue to do so. Insights on Consumer Packaged Goods Consumer packaged goods Retail environments United States Consumer insights

From survival to renewal: At-scale holistic transformation in the consumer-goods industry

McKinsey

It is time for a new and transformative approach in the consumer-goods industry. Insights on Consumer Packaged Goods Retail & Consumer Goods Consumer packaged goods

Consumer-goods companies must transform their planning end to end

McKinsey

Insights on Consumer Packaged Goods Retail & Consumer Goods Consumer packaged goodsRising complexity isn’t tenable. Now is the time to take drastic action—in the form of a tech-driven end-to-end planning transformation.

Playing offense on circularity can net European consumer goods companies €500 billion

McKinsey

European consumer goods companies that adopt a circular business model view extending product life through repair, resale, refurbishment, and recycling as an opportunity for growth rather than a threat. Insights on Consumer Packaged Goods Consumer packaged goods Europe Sharing economy

The next frontier in consumer goods: Digitally enabled innovation

McKinsey

Strategy & Corporate Finance Insights Consumer packaged goods DigitalFour lessons to guide the industry’s innovation transformations.

Achieving supply-chain resiliency in consumer goods amid disruption

McKinsey

Insights on Consumer Packaged Goods Consumer packaged goods Supply chain management

Brand strength or margin? Both!

McKinsey

Insights on Consumer Packaged Goods Consumer packaged goodsIn times of uncertainty, strong brands are more important than ever. But how do you pursue ambitious marketing goals while keeping the budget in check?

High growth, low profit: The e-commerce dilemma for CPG companies

McKinsey

Online sales of consumer packaged goods have soared during the pandemic. Insights on Consumer Packaged Goods Consumer packaged goodsBut for many CPG manufacturers, e-commerce means thinner margins. Here’s how to change that.

Automation opportunities in North American grocery

McKinsey

Insights on Consumer Packaged Goods Consumer packaged goodsRecent trends and technological advancements have made automation viable across the value chain.

Understanding the ever-evolving, always-surprising consumer

McKinsey

With consumer behavior changing rapidly—and, often, in unexpected ways—companies must get better at anticipating and responding to new consumer needs and preferences. Insights on Consumer Packaged Goods Consumer packaged goods Sustainability

Unleashing the next wave of productivity in corporate business functions

McKinsey

A how-to guide for maximizing the ROI of enterprise platform transformations in the consumer packaged goods industry. Insights on Operations Consumer packaged goods Service operations Process automation

How to thrive in the global wellness market

McKinsey

Consumers everywhere plan to spend more on products and services that improve their health and wellness. Insights on Consumer Packaged Goods Consumer devices Retail & Consumer Goods Consumer packaged goods

Charting a winning course for CPG value creation

McKinsey

In the next normal, consumer-goods companies can achieve profitable growth and outsize returns by renewing their focus on core execution capabilities. Insights on Consumer Packaged Goods Retail & Consumer Goods Consumer packaged goods Marketing & Sales

E-commerce: At the center of profitable growth in consumer goods

McKinsey

Winning North American consumer goods companies are fundamentally rethinking their capabilities and operating models to meet the evolving needs of consumers and customers. Insights on Consumer Packaged Goods E-commerce United States

Supply chain steps up: An interview with Kimberly-Clark’s Shane Azzi

McKinsey

What is it like to steer one of the world’s largest consumer supply chains through a pandemic? Insights on Consumer Packaged Goods Consumer packaged goods Supply chain management

Making online grocery a winning proposition

McKinsey

Insights on Consumer Packaged Goods Consumer packaged goodsThe global pandemic brought online platforms to center stage for grocers. Retailers should consider five trends and take five steps to ensure this shift is sustainable and profitable.

Five technology building blocks to power customer-centric, data-driven growth

McKinsey

Insights on Consumer Packaged Goods Retail environments Consumer packaged goods Digital strategy and organization Digital marketingPersonalization at scale can optimize every customer experience when executed well.

COVID-19’s impact on demand and costs in the CPG industry

McKinsey

These four takeaways on top- and bottom-line implications can help consumer-packaged-goods companies navigate the coming year. Insights on Consumer Packaged Goods Consumer packaged goods

Sweating for the fitness consumer

McKinsey

Insights on Consumer Packaged Goods Retail & Consumer Goods Consumer packaged goods

Why retail outperformers are pulling ahead

McKinsey

Insights on Consumer Packaged Goods Retail & Consumer Goods Consumer packaged goodsRetailers’ relative performance in capital markets starkly demonstrates a pandemic-driven acceleration of ongoing industry shifts.

Seeking renewal: At-scale holistic transformation in the consumer-goods industry

McKinsey

It is time for a new and transformative approach in the consumer-goods industry. Insights on Consumer Packaged Goods Retail & Consumer Goods Consumer packaged goods

Black representation in the beauty industry

McKinsey

Black beauty consumers and brands face deep challenges when it comes to equity. Insights on Consumer Packaged Goods DiversityRemoving those barriers can lead to greater opportunity for everyone in the industry.

Wellness worldwide: Consumer insights from four countries

McKinsey

Four McKinsey leaders discuss highlights from our recent global survey on consumers’ behaviors and attitudes toward wellness. Insights on Consumer Packaged Goods Health Care Consumer packaged goods Germany United Kingdom China United States Sustainability

Great Expectations: Navigating challenging stakeholder expectations of brands

McKinsey

The pandemic has put consumer brands under enormous pressure—but there are rich rewards for those that can keep the loyalty, and manage the varied expectations, of stakeholders across the board. Insights on Consumer Packaged Goods Consumer packaged goods

Autonomous supply chain planning for consumer goods companies

McKinsey

To capitalize on analytics, consumer packaged goods organizations—especially in Asia—can build an integrated system with the power to oversee and control the entire supply chain from end to end.

Five-star growth: Using online ratings to design better products

McKinsey

Insights on Consumer Packaged Goods E-commerce Consumer packaged goods Digital strategy and organizationNew research shows that small changes in star ratings can drive explosive growth for products—on the order of 30 to 200 percent depending on category.

The consumer demand recovery and lasting effects of COVID-19

McKinsey

The pandemic led to an unprecedented consumption shock across countries that upended long-standing consumer habits. Insights on Consumer Packaged Goods Retail & Consumer Goods Consumer packaged goods Consumer InsightsBut what happens once the pandemic is over?

Looking ahead in US consumer health: An interview with Scott Melville

McKinsey

Self-care, digital health, and e-commerce will all play a central role in shaping the future of wellness, says the CEO of the Consumer Healthcare Products Association. Insights on Consumer Packaged Goods Consumer packaged goods Over the counter/Consumer United States

‘Everyone snacks’: How Mars Wrigley is pursuing growth in emerging markets

McKinsey

Blas Maquivar, president of global emerging markets at Mars Wrigley, discusses consumers’ evolving snacking behaviors, the company’s digital and purpose-driven ambitions, and his new travel schedule amid the pandemic. Insights on Consumer Packaged Goods Packaged Foods Consumer packaged goods Emerging Markets Leadership Growth

Stretched South African consumers put health and sustainability on the shopping list

McKinsey

Two years into the COVID19 pandemic, South African consumers are still facing economic challenges. In this article, we explore the implications of changing consumer sentiment and behavior for retailers and consumer packaged goods (CPG) manufacturers in South Africa.