The digital future of manufacturing consumer packaged goods

McKinsey & Company

To thrive in the consumer-packaged- goods industry, digital and analytics are now essential. Insights on Operations Consumer packaged goods OperationsNearly two years of tumult have accelerated disruption, with lasting effects on society and business.

The shifting consumer packaged goods market in a diversifying Asia

McKinsey & Company

Rising incomes and shifting consumption patterns are transforming Asia’s consumer packaged goods market. These changes present opportunities for companies that are agile and able to offer a locally relevant presence. Future of Asia Asia-Pacific

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Revenue Growth Management: The Time is Now

McKinsey & Company

Market challenges and legacy decisions are forcing consumer-packaged-goods companies to rethink their strategies for revenue growth management.

How to prepare for a sustainable future along the value chain

McKinsey & Company

Consumer-goods companies are setting ambitious sustainability targets for themselves. Insights on Consumer Packaged Goods Consumer packaged goods Supply chain management

Achieving supply-chain resiliency in consumer goods amid disruption

McKinsey & Company

Insights on Consumer Packaged Goods Consumer packaged goods Supply chain management

Consumer-goods companies must transform their planning end to end

McKinsey & Company

Insights on Consumer Packaged Goods Retail & Consumer Goods Consumer packaged goodsRising complexity isn’t tenable. Now is the time to take drastic action—in the form of a tech-driven end-to-end planning transformation.

Wellness in 2030

McKinsey & Company

Insights on Consumer Packaged Goods Consumer packaged goodsIn this video, McKinsey experts imagine the future of the fast-growing wellness industry.

Supply chain steps up: An interview with Kimberly-Clark’s Shane Azzi

McKinsey & Company

What is it like to steer one of the world’s largest consumer supply chains through a pandemic? Insights on Consumer Packaged Goods Consumer packaged goods Supply chain management

Brand strength or margin? Both!

McKinsey & Company

Insights on Consumer Packaged Goods Consumer packaged goodsIn times of uncertainty, strong brands are more important than ever. But how do you pursue ambitious marketing goals while keeping the budget in check?

From survival to renewal: At-scale holistic transformation in the consumer-goods industry

McKinsey & Company

It is time for a new and transformative approach in the consumer-goods industry. Insights on Consumer Packaged Goods Retail & Consumer Goods Consumer packaged goods

Understanding the ever-evolving, always-surprising consumer

McKinsey & Company

With consumer behavior changing rapidly—and, often, in unexpected ways—companies must get better at anticipating and responding to new consumer needs and preferences. Insights on Consumer Packaged Goods Consumer packaged goods Sustainability

Automation opportunities in North American grocery

McKinsey & Company

Insights on Consumer Packaged Goods Consumer packaged goodsRecent trends and technological advancements have made automation viable across the value chain.

Charting a winning course for CPG value creation

McKinsey & Company

In the next normal, consumer-goods companies can achieve profitable growth and outsize returns by renewing their focus on core execution capabilities. Insights on Consumer Packaged Goods Retail & Consumer Goods Consumer packaged goods Marketing & Sales

High growth, low profit: The e-commerce dilemma for CPG companies

McKinsey & Company

Online sales of consumer packaged goods have soared during the pandemic. Insights on Consumer Packaged Goods Consumer packaged goodsBut for many CPG manufacturers, e-commerce means thinner margins. Here’s how to change that.

Five technology building blocks to power customer-centric, data-driven growth

McKinsey & Company

Insights on Consumer Packaged Goods Retail environments Consumer packaged goods Digital strategy and organization Digital marketingPersonalization at scale can optimize every customer experience when executed well.

Making online grocery a winning proposition

McKinsey & Company

Insights on Consumer Packaged Goods Consumer packaged goodsThe global pandemic brought online platforms to center stage for grocers. Retailers should consider five trends and take five steps to ensure this shift is sustainable and profitable.

COVID-19’s impact on demand and costs in the CPG industry

McKinsey & Company

These four takeaways on top- and bottom-line implications can help consumer-packaged-goods companies navigate the coming year. Insights on Consumer Packaged Goods Consumer packaged goods

Sweating for the fitness consumer

McKinsey & Company

Insights on Consumer Packaged Goods Retail & Consumer Goods Consumer packaged goods

Why retail outperformers are pulling ahead

McKinsey & Company

Insights on Consumer Packaged Goods Retail & Consumer Goods Consumer packaged goodsRetailers’ relative performance in capital markets starkly demonstrates a pandemic-driven acceleration of ongoing industry shifts.

Risk and resilience in consumer-goods supply chains

McKinsey & Company

Consumer-goods makers’ supply chains are weathering enormous strain. Insights on Consumer Packaged Goods Retail & Consumer Goods Supply chain managementHere’s a quick look at how to strengthen them for the future.

Great Expectations: Navigating challenging stakeholder expectations of brands

McKinsey & Company

The pandemic has put consumer brands under enormous pressure—but there are rich rewards for those that can keep the loyalty, and manage the varied expectations, of stakeholders across the board. Insights on Consumer Packaged Goods Consumer packaged goods

Wellness worldwide: Consumer insights from four countries

McKinsey & Company

Four McKinsey leaders discuss highlights from our recent global survey on consumers’ behaviors and attitudes toward wellness. Insights on Consumer Packaged Goods Health Care Consumer packaged goods Germany United Kingdom China United States Sustainability

Five-star growth: Using online ratings to design better products

McKinsey & Company

Insights on Consumer Packaged Goods E-commerce Consumer packaged goods Digital strategy and organizationNew research shows that small changes in star ratings can drive explosive growth for products—on the order of 30 to 200 percent depending on category.

Seeking renewal: At-scale holistic transformation in the consumer-goods industry

McKinsey & Company

It is time for a new and transformative approach in the consumer-goods industry. Insights on Consumer Packaged Goods Retail & Consumer Goods Consumer packaged goods

The consumer demand recovery and lasting effects of COVID-19

McKinsey & Company

The pandemic led to an unprecedented consumption shock across countries that upended long-standing consumer habits. Insights on Consumer Packaged Goods Retail & Consumer Goods Consumer packaged goods Consumer InsightsBut what happens once the pandemic is over?

Looking ahead in US consumer health: An interview with Scott Melville

McKinsey & Company

Self-care, digital health, and e-commerce will all play a central role in shaping the future of wellness, says the CEO of the Consumer Healthcare Products Association. Insights on Consumer Packaged Goods Consumer packaged goods Over the counter/Consumer United States

Retail supply-chain strategies for the holidays and beyond

McKinsey & Company

Retail Insights Consumer packaged goods Supply chain managementHow can retailers ensure strong sales this holiday season amid continuing supply-chain problems? Two McKinsey experts share their insights.

Retail 100

‘Everyone snacks’: How Mars Wrigley is pursuing growth in emerging markets

McKinsey & Company

Blas Maquivar, president of global emerging markets at Mars Wrigley, discusses consumers’ evolving snacking behaviors, the company’s digital and purpose-driven ambitions, and his new travel schedule amid the pandemic. Insights on Consumer Packaged Goods Packaged Foods Consumer packaged goods Emerging Markets Leadership Growth

The new faces of the Vietnamese consumer

McKinsey & Company

Future of Asia Consumer packaged goods Asia-PacificIn the next decade, Vietnam’s middle class is expected to continue to grow, spreading out geographically and becoming more diverse.

Prioritizing flexibility: How grocers can get the most out of technology

McKinsey & Company

Insights on Consumer Packaged Goods Consumer packaged goods Retail & Consumer GoodsGrocers have realized technology is core to their strategies, but flexibility is key to generate value from new technologies—now and in the future.

The new marketing model for growth: How CPGs can crack the code

McKinsey & Company

Marketing & Sales Insights Consumer packaged goods Digital marketing Consumer insights Marketing strategyA sophisticated, predictive, and customized new marketing agenda is enabling CPG marketers to fulfill their new growth mandate. Here are the key ingredients.

Benchmarking in the dairy industry: Strengthening performance amid double volatility

McKinsey & Company

Insights on Consumer Packaged Goods Manufacturing Consumer packaged goods Manufacturing operationsThe dairy industry faces shifting demand and price pressure.

Feeling good: The future of the $1.5 trillion wellness market

McKinsey & Company

Our new survey shows that a rise in consumer interest and purchasing power presents opportunities across markets, especially as consumer spending rebounds. Insights on Consumer Packaged Goods

Seafood: Consumer goods’ latest catch?

McKinsey & Company

The COVID-19 pandemic is intensifying several trends in consumer goods. Insights on Consumer Packaged Goods Retail & Consumer Goods Consumer packaged goodsAs industry players make critical decisions about where to play and how to win, seafood is a category with potential.

Omnichannel: It’s time for the online tail to wag the retail dog

McKinsey & Company

Retail Insights Consumer packaged goodsNonfood retailers, specifically the incumbent category killers, can regain their former strength if they embrace full omnichannel integration and adopt an “online-first” mindset.

Shaping the workforce of the future in retail and consumer goods

McKinsey & Company

Retail Insights Consumer packaged goods Retail environmentsForward-thinking companies are creating thoughtful guidelines for hybrid work environments, training employees in adaptability and resilience, and proactively reskilling their workforces.

Retail 106

How consumer companies are adopting agility during the COVID-19 pandemic

McKinsey & Company

Under pressure during the pandemic, many consumer companies turned to agile. Insights on Consumer Packaged GoodsHere’s how they accelerated adoption of agile practices across their organizations.

Beyond COVID-19: The new consumer behavior is sticking in the tissue industry

McKinsey & Company

Insights on Paper, Forest Products & Packaging Consumer packaged goods Retail & Consumer Goods Paper & forest products Marketing & SalesThe changes that emerged during the lockdown are persisting. Postpandemic trends have five strategic ramifications.

Imagining your customers’ possible futures: A Design x Foresight approach

McKinsey & Company

In fast-growing and diversifying Asian consumer markets, many possible futures lie ahead, but how can businesses anticipate them and future proof their organizations? Future of Asia Consumer packaged goods Asia-PacificStrategic foresight and futures design are useful tools.

The business of fitness: Building the Tone House brand

McKinsey & Company

Retail Insights Consumer packaged goods Retail environmentsDigital fitness solutions aren’t going away in the postpandemic era—but neither are gyms, says Shaun Robert Jenkins, head coach at Tone House, New York City’s fast-growing fitness studio.