Impact

JANUARY 25, 2022

Many of those that have succeeded have a partnership strategy at the core of their overall business strategy, and have a comprehensive partnership management platform overseeing all of the partnerships behind the scenes. These functions are significant and will require the right investment in order to scale.”.

Partnership strategies 52

Partnership strategies Partnership management Integration partnership Ecosystems 52

Impact

JANUARY 21, 2021

Based on my experience in partnerships, I’d like to give five pieces of advice to future CPOs: Improve the maturity of your partnerships, and continuously optimize your partner ecosystem. There are nearly 3,000 global advertisers on Impact’s platform driving growth through partnerships.

Retail 97

Retail Ecosystems Insurance Partnership management 97

Impact

MARCH 15, 2022

By meeting the needs of these publishers, impact.com can accelerate growth in the content partnership ecosystem, supporting everyone involved. Our brand and agency clients will also be able to unleash greater revenue potential through easier access to strategic partnerships with premium publishers.

Ecosystems 69

Ecosystems Strategic partnership Partnership management 69

Mindmatrix

APRIL 4, 2024

Leveraging partner ecosystems is a cornerstone strategy for many organizations aiming for accelerated growth. However, simply having a network of partners isn’t enough; it’s essential to ensure that these partnerships are effective and mutually beneficial.

Ecosystems 45

Ecosystems Collaboration Partnership management 45

Impact

DECEMBER 1, 2023

Listen here Keemia Ferasat, Manager of Global Affiliate Marketing & Partnerships at Microsoft 365 Tye DeGrange, C EO of Round Barn Labs Zoe Mackay , Strategic Partnership Manager at Technology Advice Key takeaways from this blog The three key players in B2B affiliate marketing are the brand, agency, and affiliate.

Collaboration 98

Collaboration Strategic partnership Ecosystems Partnership management 98

Impact

FEBRUARY 7, 2024

Coady Joy is the Head of Affiliate and Partnerships Education at impact.com. She leads the Partnership Experience Academy, which provides marketers with instructor-led training and short courses on all aspects of affiliate and partnership management. Brian Marcus is the Senior Director of Product Marketing at impact.com.

Ecosystems 75

Ecosystems Partnership management Collaboration 75

Impact

MAY 17, 2022

impact.com’s flagship event will bring together industry leaders, innovators, analysts, and trendsetters from across the partnerships industry to discover, network, and exchange ideas for business growth.

Strategic partnership 52

Strategic partnership Ecosystems Partnership management IT partnerships 52

Impact

FEBRUARY 23, 2022

Yovanno, The Partnership Economy details how businesses can find new audiences, grow revenue, and deliver exceptional customer experiences. Shifting consumer behaviors have impacted how business leaders drive revenue, and we have seen that partnerships have succeeded where traditional sales and marketing have not,” said David A.

Ecosystems 52

Ecosystems Partnership management Collaboration 52

Impact

JUNE 30, 2022

Developing a content partnership strategy. Within the ecosystem of content partnerships, several key players have their own goals and objectives. Download Content Partnerships 101: Why you need commerce content — especially now. Get my free guide. Want to know more about commerce content marketing?

Partnership strategies 52

Partnership strategies Ecosystems Partnership management 52

Impact

JUNE 30, 2022

Developing a content partnership strategy. Within the ecosystem of content partnerships, several key players have their own goals and objectives. Download Content Partnerships 101: Why you need commerce content — especially now. Get my free guide. Want to know more about commerce content marketing?

Partnership strategies 52

Partnership strategies Ecosystems Partnership management 52

Impact

OCTOBER 13, 2021

NEW YORK—October 13, 2021— impact.com , the leading global partnership management platform supporting over 480K active partnerships for more than 1,700 clients, today released two new research reports that reveal key drivers for commerce content and the massive revenue opportunity it presents for digital publishers and brands.

Retail 52

Retail Partnership management Ecosystems 52

Channel Insider

NOVEMBER 5, 2021

PRM tools are like CRM systems designed for the complexities of managing channel business partners. With millions or more companies in the global IT channel ecosystem, PRM software aims to help vendors reach, engage, and enable more channel partners.

Ecosystems 83

Ecosystems Utilities Channel management High tech 83

Impact

SEPTEMBER 23, 2021

Whether it’s education on the trends, the latest products and promotions, building out creative, or running partner communities, partnership leaders must feed the enabling assets to help drive a flourishing partnership ecosystem. That requires a major mindset shift for marketers.

Collaboration 59

Collaboration Legal Finance Energy 59

Mindmatrix

MARCH 4, 2024

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Impact

SEPTEMBER 22, 2021

The leading partnership management platform also closed H1 with two acquisitions, expanded client portfolio with brands like Puma, Skyscanner, and Tempur Sealy, and added two new international offices . Earlier in the year, impact.com joined Shopify Plus as a certified app partner for influencer and affiliate marketing.

Partnership management 98

Partnership management Utilities Ecosystems 98

Impact

JULY 13, 2021

Leading partnership management platform also surpasses $100 million ARR . billion, the first partnership management platform provider to reach this milestone. Impact has also surpassed $100 million in annual recurring revenue, solidifying its leadership position in the partnerships category.

Partnership management 105

Partnership management Legal Retail Ecosystems 105

Impact

APRIL 27, 2022

NEW YORK, Apr 27, 2022 — impact.com , the leading partnership management platform, announced today a strategic secondary investment of approximately $100 million from W Capital Partners (“W Capital”) and Providence Public. Yovanno, impact.com CEO. “We

Fintech 52

Fintech Legal Partnership management Ecosystems 52

Impact

OCTOBER 11, 2022

The impact.com partnership management platform helps brands take advantage of all types of emerging referral-based partners and grow their business through partnership automation technology. A diversified partnerships strategy remains essential to improving brand image and increasing awareness.

Partnership management 52

Partnership management Retail Partnership strategies Ecosystems 52

Impact

NOVEMBER 11, 2021

The software hub of an ecosystem that connects SMEs with couriers and couriers with marketplaces, Easyship helps sellers of all sizes reach customers all over the world. In December 2019, the company kicked off a new strategy focused on diversifying and broadening its partnerships program through the impact.com.

Channels and alliances 96

Channels and alliances Retail Credit Partnership management 96

Impact

JULY 11, 2023

Brands can now drive efficient workflows, remove manual processes, and report on growth and KPIs across all partnership types. Ready to get started? Request a demo today.

Partnering capability and readiness 40

Partnering capability and readiness Collaboration Ecosystems Partnership management 40

Impact

MARCH 24, 2021

You talked a little bit about the print stuff, and coming back to that, How do you see the ecosystem that Impact serves? Todd: Well, to me, it’s finally the most exciting thing about affiliate marketing, is partnerships, which is the big umbrella, that affiliate is a piece of. How was that bigger than affiliates? Todd: Yeah.

Retail 52

Retail Partnership strategies Construction Integration partnership 52

Impact

SEPTEMBER 2, 2021

The influencer ecosystem can be further broken down by type of content creator: Personalities Visual informants Creativists Influencers who produce their social presence like a reality show. Brands will commit to year-long relationships, throughout which these influencers post in exchange for money, promotions, or product.

Finance 52

Finance Collaboration Partnership management Strategic partnership 52

Impact

FEBRUARY 2, 2021

Sharing knowledge and data about the partnership channel is part of our mission here at Impact, so we put out a lot of content throughout the year to help our audiences understand the ecosystem and optimize partnership ROI. So, what were Impact’s audiences into in 2020?

Retail 59

Retail Ecosystems Partnership management 59

Impact

AUGUST 10, 2023

Plus, creators can work with brands through partnership management platforms such as impact.com. But with the rise of Web3 , more creators could own a part of their platforms: having a say in how the place they create content for is managed. FAQ’s What is the creator economy?

Collaboration 52

Collaboration Ecosystems Partnership management 52