Sun.Feb 27, 2022

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What Makes a Good Alliance Manager??

Peter Simoons

“What makes a good alliance manager?” This was a question I was asked in a recent conversation. The answer to that question, to a certain extent, depends on the type of organisation you are in and the type of alliances you look after. Organisations therefore perceive the role of alliance management differently to each other. However, regardless of where you are in the Collaborative Business Spectrum , there are a set of common skills required.

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Avoiding brand washing in sponsorships

Stellar Partnerships

Remember the good old days? They weren’t always as rosy as we thought they were. When I was young it was commonplace to see cigarette advertising everywhere. The Marlboro Man held sway in billboards across the country. When tobacco companies were banned from advertising, they switched to plastering their brand over Formula One cars and cricket matches.

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Here's How You Can Measure Emotional Intelligence With Science

TRG Blog

For years, emotional intelligence has been the subject of countless studies, best-selling books, talk shows, and press articles. Unsurprisingly, it has also attracted a fair amount of criticism and controversy.

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A Foot in the Door: Strategies to Connect With Investors

INSEAD Knowledge

Even modestly connected entrepreneurs are six times more likely to succeed in accessing early-stage investors – if they push the right buttons.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Impact.com expands APAC team with string of new hires and promotions

Impact

The post Impact.com expands APAC team with string of new hires and promotions appeared first on impact.com.

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