Sleeping with the Frenemy
Phoenix Consulting Group
AUGUST 19, 2019
or How to Build Successful Partnerships with the Competition as published in Forbes.com. In the complex landscape of today’s business ecosystems, it is almost inevitable that companies with a large network of partners are, in fact, competing with some of those same partners. This has given us “co-opetition,” a term that is derived from “cooperative competition” (also affectionately known as “sleeping with the frenemy”).
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