Sun.Nov 06, 2022

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Your Alliance Skills in Changing Times

Peter Simoons

The recent KPMG 2022 CEO Outlook interviewed 1,325 global CEOs to gain insight into their 3-year outlook on business and economic landscapes. The Outlook reported that CEOs have an increasing interest in establishing partnerships that can help them “ increase speed to market, reduce costs, mitigate risks and supplement capability gaps in delivering the customer promise ”.

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7 signposts for success in cause marketing

Stellar Partnerships

Everything 1980s is back in fashion – shoulder pads, big hair, bold colours, Duran Duran. I should never have cleaned out my closet, as my wardrobe would now be ‘vintage’ and not daggy. During the 1980s and 1990s cause marketing became the new way of corporates and non-profits working together. We were drowning in a sea of fuchsia from the Pink Ribbon campaigns around the world.

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The Value of Authenticity

Managed Services Platform

Apple Podcasts: [link] Spotify: [link] Youtube: [link] There are two types of people that we run into in the business world: the people that are easy to talk to and have a conversation with, and the people that you can legitimately form a connection and relate with. The latter offer real, genuine interactions. These interactions typically won’t add much to the conversation in terms of business opportunities, but they’re a chance for the participating individuals to be real and not so robotic.

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