Channel Insider
AUGUST 6, 2021
Back when I got my first marketing degree, my professor would say that while business schools teach the importance of fully funding marketing, it was also the one area CEOs were most likely to cut. We observe people lining up for movies, for devices like music players and iPhones, and once, during the Windows 95 launch, they even lined up for an operating system, all because of marketing.
Market Source Inc
AUGUST 6, 2021
When you haven’t met your mid-year numbers, take a look at how you recruit and staff your B2B sales team. When you optimize your talent, you’re on track to improve performance and meet revenue goals. The post Do You Have the Right B2B Sales Talent to Make Your Revenue Goals? appeared first on MarketSource.
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Impact
AUGUST 6, 2021
It’s completely understandable to have COVID fatigue at this point. In the 16 months since the pandemic has gripped the world, we’ve dealt with economic upheaval, isolation, and a shifting definition of the “new normal.”. Our most recent partnership benchmarks update came back in February, where it was clear that COVID was still calling the shots across many verticals.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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