Mon.Oct 12, 2020

article thumbnail

The Five Traits of an All-Star Alliance Partner

PartnerTap

In recent years, the world of sales has shifted from a mostly direct sales model to a more alliance-based, indirect sales model. Working with alliance partners is quite different from working with direct sales teams, forging an alliance partnership is a great opportunity to increase revenue and market proposition. Increasing revenue through alliances isn’t as easy as it sounds though, it is essential that you maintain a strong, value-driven relationship with your partners.

article thumbnail

Learning to speak ‘corporate’

Stellar Partnerships

Winston Churchill once described Britain and the USA as ‘two nations divided by a common language’. Similarly, NFPs and corporates operate in the same community but speak their own special languages. Having worked on both sides of the fence, I’ve had to expand my vocab every time I change jobs. How many acronyms do you use in your non-profit? Do you know your IDPs from your NFIs?

Retail 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Inbound Marketing for Law Firms Works

TRG Blog

Amid the uprising digital transformation trend today, the vast majority of law firms still employ traditional offline marketing strategies. This leads to an exceedingly high cost for acquiring clients while the return is low. Let also not forget the great problem of the legal services, market saturation in many countries. Don't panic as there is a solution: Inbound Marketing.

article thumbnail

5 steps to successful corporate-startup engagement

Agorize

Here’s a brutal truth about corporate-startup engagement: A study conducted by 500 Startups and INSEAD has shown that 68% of the top 100 Forbes Global 500 companies are constantly engaging with startups. Corporate-startup engagement (CSE), in one form or another, is a hot topic. However, with terms like incubator, accelerator , open innovation , hackathons and corporate venturing frequently mentioned, but rarely defined, it can be confusing for individuals who are assigned to the role of innovat

Fintech 52
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Impartner Wins Three Categories in 2020 ACQ5 Awards

Impartner

Awards mark third consecutive year of recognition from ACQ5. SALT LAKE SALT LAKE CITY, Oct. 12, 2020 — Impartner, the world’s most complete channel management platform and Partner Relationship Management (PRM) provider, today announced it has been recognized with three 2020 ACQ5 Awards for International Technology Company of the Year, SaaS-Based PRM Solution Provider of the Year and Gamechanger of the Year for CEO Joe Wang.