Solving Grand Societal Challenges Through Creative Organisation Design
INSEAD Knowledge
JANUARY 24, 2023
When commercial enterprises want to replicate a product or service at scale, they often turn to franchising as a path to growth. This involves recruiting independent partners, or franchisees, who grow the business as independent yet interlinked entities. McDonald’s, 7-Eleven and Marriott Hotels are among numerous companies to pursue such a model. It should come as no surprise that social enterprises are taking a page from the same rulebook.
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