Jake Jorgovan

JANUARY 6, 2023

There are many key performance indicators (KPIs) that can be tracked to measure the success of your B2B podcast. So many, in fact, that knowing which ones to track can be overwhelming or confusing. B2B podcasts come in two broad categories: those by small to medium-sized businesses (SMBs) and those by large, enterprise companies. The priorities are usually different depending on which category you’re in, so we’ll take a look at the best KPIs to track for each.

Business development 130

Business development 130

Tackle.io

JANUARY 6, 2023

[link] Anna Sarnek, Sr. Director of Strategic Business Development, shares how SecurityScorecard takes advantage of the Cloud Marketplaces to drive significant revenue and how Tackle has helped.

Business development 52

Business development 52

Mindmatrix

JANUARY 6, 2023

If you are used to the standard, funnel model of driving sales, account-based marketing may seem a little counter-intuitive. In standard funnel models of sales and marketing, a marketing team tries to determine a target market, and using a large net, attempts to capture as many leads as possible and push them into the funnel. The focus at the initial stage is lead generation.

Engineering 52

Engineering Utilities 52

Tackle.io

JANUARY 6, 2023

[link] Anna Sarnek, Sr. Director of Strategic Business Development, shares how SecurityScorecard takes advantage of the Cloud Marketplaces to drive significant revenue and how Tackle has helped.

Business development 52

Business development 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr