Fri.Sep 10, 2021

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Partner Ecosystems: Unlocking The Formula For Growth

CoSell

Where’s that crystal ball when you need it? Imagine if we knew exactly which strategies and tactics would result in success. We’d have advance knowledge that would help our sales organizations sell smarter and work smarter.

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Oh Yes You Can Sell AppDev – Even Without AppDev Expertise

Channel Insider

One of those core questions every MSP should be asking all the time is, “What can I do to grow more business?” The funny thing is that the answers are all around us. As a “channel insider” you may also be wondering how valid it is to call ourselves a “channel” anymore. For some the mission is still to move a product from a manufacturer to a distributor to themselves to their customer.

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Channel Programs To Complement Deal Registration

Channel Incentive Best Practices

We know deal registration is a critical part of any partner program. But as a vendor, often you will gain greater value from your deal registration program by pairing it with other complementary solutions and programs. But what are some the best programs to complement deal registration? During our recent webinar, What Modern Deal Registration Programs Look Like , Channel Mechanics ’ VP of Sales, John McArdle, Head of Business Development, John Bird, A.J.

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Data Protection Business Model Requires Nuanced Approach for MSPs

Channel Insider

Data protection has been a lifeline for many managed services providers (MSPs) during turbulent times brought on by the COVID-19 pandemic. A rise in ransomware attacks has forced more organizations than ever to rely on MSPs to ensure they can recover their data in the event their primary copy is encrypted by cybercriminals. The challenge MSPs face is that competition for that business is fierce.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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For publishers, the pandemic closed an advertising door and opened a window

Impact

Originally published on ClickZ. Even before COVID-19, many publishers were feeling under the weather. Publisher revenue had been on the decline since the later part of 2019 in part because of an increasingly large portion of ad dollars going to Facebook and Google. Then the world shut down, and media and digital ad spend, especially B2C, plummeted. Unprecedented economic uncertainty and an upended retail landscape caused advertisers to slam hard on the budget brakes, and publishers felt the pain

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