Wed.Aug 04, 2021

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How to Spend Your Latest Round of Funding

Impartner

Congratulations on your latest round of funding! Now that you have an influx of capital, do you a solid plan for putting the money to use? You’re going to need one given the expectations that likely came with the new investment. With an eye toward 2022 and beyond, the business world is looking at new priorities. Is your partner portal up for the task?

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The Power of Ecosystems or Can you go it alone?

Phoenix Consulting Group

Since we are talking ecosystems, I think there is a very Darwinian answer. Those businesses that adopt an ecosystem model will be more successful in serving customers and more resilient during uncertain times. They will survive and respond better to emerging opportunities than companies that still believe they can go it alone. However, to be successful within an ecosystem, you need to have a culture and a leadership mindset that seeks value-creating outcomes, that is agile and quick to respond

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To Improve Partner Content, Borrow a Page from Your Drip Marketing Handbook

Impartner

Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive? Yes, say enterprise software experts including Bryce Maughan, director of sales enablement and business development at Impartner. “The benefits of taking a demo are many regardless of whether that demo leads to a sale or not,” Maughan says.

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5 Reasons to Set Up a Pop-Up Shop

Market Source Inc

Pop-up shops give brands ways to interact with customers who like the idea of testing out products before they buy.?They can put your brand in front of customers in a way that will attract and delight. The post 5 Reasons to Set Up a Pop-Up Shop appeared first on MarketSource.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Five Reasons to Say “Yes” to That Demo

Impartner

Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive? Yes, say enterprise software experts including Bryce Maughan, director of sales enablement and business development at Impartner. “The benefits of taking a demo are many regardless of whether that demo leads to a sale or not,” Maughan says.

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Shared, Integrated, and Flexible: How Corporate Mobility is Being Reinvented for the Future

Frost & Sullivan

Until a year ago, intensifying urbanization was the norm, with cities confronting challenges related to congestion, pollution, and overstretched mobility networks. In the UK, estimates indicated that people were spending more than 221 days of their lives commuting; in the US, it was more than 400 days. Meanwhile, lengthy commute times were associated with a range of physical and mental conditions, including stress, headaches, backaches, and fatigue.