Thu.Dec 31, 2020

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Discovering The Right Partnerships with Sales Insights

CoSell

As a business owner, you’re on the lookout for ways to collaborate with the right partners. Whether you’re a solo entrepreneur, a small business, or part of a larger organization, working with the right partners offers a way to expand awareness and build a loyal customer base. With sales insights, you can determine the best partners to seek out, work with, and grow together.

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What I learned in 2020 (from a BD perspective) - Part 2

Dinkel Business Development

For the second part of my blog on what I’ve learned in 2020 from a business development perspective, I’d like to discuss the power of partnerships and content strategy. Both were around, of course, before the pandemic, however, I’ve noticed in my business that those two strategies have worked particularly well, and I highly recommend that you consider using them.

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Building a Winning Go-To-Market Strategy

CoSell

Are you looking for ways to diversify your revenue and make your business viable in any economic conditions? Are you planning for growth that withstands economic setbacks? Let’s look at a hands-on way to build a winning go-to-market strategy. In many sales organizations, we’re always talking about go-to-market strategies. In shorthand, we refer to it as GTM.

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Project Portfolio Management in the Front-End of Innovation of Research Centers: a Literature Review

TIM Review

Effective portfolio management is vital to successful product innovation. Portfolio management is about making strategic choices. It is about resource allocation. It focuses on project selection. And it deals with balance. Robert G. Cooper, Scott J. Edgett, and Elko J. Kleinschmidt. Introduction. This study presents an integrative literature review on the processes, techniques, and capabilities of managing project portfolios, and on how they are discussed from the perspectives of innovation, ide

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Embracing Product Innovativeness in Technology Firms: The Impact of Management Model Principles

TIM Review

The most resilient companies foster a pervasive culture of innovation at all levels of the organization - one that values risk-taking, embraces experimentation, and considers failure an inevitable part of thinking boldly. . Lynne Doughtie. Former Chairman and CEO of KPMG. Introduction. A company’s management model reflects its managers’ choices, decisions, systems, procedures, people, and organizational structure (D'Amato, 2015).