Wed.Aug 10, 2022

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Introducing Product Promotions – Equip your partners with promotion data to drive conversions

Impact

For years, merchants have used discounts, sales, price drops, and other promotional incentives to create consumer purchase urgency. Today, retailers use promotions to yield higher conversion rates —after all, consumers want deals on merchandise and will avoid paying full price. Many retailers run hundreds to thousands of promotions simultaneously. Each promotion must keep in sync across many different marketing channels.

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Reinforce UA Becomes a Thinkers50 Partner

Thinkers 50

Like many organizations throughout the world, Thinkers50 has been thinking how it can best support the people of Ukraine. For us, the war in Ukraine is not far away. Kyiv, the capital of Ukraine, is 1,549 miles (2,492 km) from the Thinkers50 office in England — virtually identical to the distance from Boston to Miami. But, it is not only geographical proximity which makes this important.

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Keep the board on-board

BTD Consulting

8 ways to ensure the board understands your acquisition strategy . Doing deals is stressful. Amping up that stress is the need to keep all parties involved and informed. You need them to raise concerns, detail risks, and work creatively to overcome obstacles. Colleagues who say little and do what you tell them may seem wonderful, until they aren’t. Generally your managers, and those of the target or newly-acquired company, get all the attention.

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Regain control of your complex integration

BTD Consulting

M&A can go from being on track to going off the rails in a few simple mistakes. . Doing deals is complicated: Pre-deal, you need to carefully manage the expectations of the vending company’s leadership as well as your own board. Your M&A team will be co-ordinating the work and interactions between 3 rd party specialists covering tax, legal, and others.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Force multiplier for alliance management

BTD Consulting

Ways your alliance team can do radically more. Is your alliance-management team spread too thinly? Does your company have more alliances than it can manage? Are tight budgets and hiring challenges limiting your ability to drive alliance success? Are your junior alliance managers overmatched by the situations they face? Are you dragged into even simple situations?

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The art of customer-centred M&A

BTD Consulting

How to get your customers excited about change. Doing deals is distracting: While the pace of activity pre-close is hectic, the scope and complexity of change post-close can be all-consuming for your team. We all know time is needed in the week beyond Day 1 speaking with and engaging new employees, understanding the business you’ve just acquired, kicking off integration initiatives and more.

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Get your business in shape for your next deal

BTD Consulting

Seven signs that you’re not ready for your next acquisition. When it comes to mergers and acquisitions, we all know it’s not a walk in the park. Your teams have to find the right target, complete due diligence, and negotiate the price and terms – all while keeping your board happy. And then, they have to execute a solid post-close plan and control all the players which takes experience, agility and resilience.