Partner Path
OCTOBER 21, 2020
By Diane Krakora , CEO of PartnerPath. I talk about recruiting, enabling and managing indirect partners all the time. The goal of 99% of all technology companies is to leverage indirect channels for increased sales reach, market penetration and customer satisfaction. But there has been a shift that greatly affects the traditional channel model and some vendors are feeling the change.
Impartner
OCTOBER 21, 2020
Kerry Desberg, Impartner CMO, Wins Global CMO Leadership Award at […].
PLM Alliances
OCTOBER 21, 2020
The uncertainty in today’s environment cues a fundamental shift in the way companies think about their partners. Since partners sell to your end-user customers, it’s crucial to give them the resources and tools they need to succeed. Gaining clarity into your partner value proposition, otherwise known as your partner business proposition, is the key to helping you create the indispensable relationships that will ultimately grow your customer base and drive increasing value.
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