Gratitude Is More Powerful Than You Think
INSEAD Knowledge
FEBRUARY 21, 2022
Regular appreciation and thanks from service users can make a huge difference in the lives of burnt out essential workers.
Mon.Feb 21, 2022
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Data Management vs Information Management - What You Need to Know
TRG Blog
FEBRUARY 21, 2022
In today’s digital economy, companies have access to more data than ever before. This information serves as a foundation for making key business decisions. Companies must invest in data management systems that increase visibility, reliability, and security to ensure that employees have the necessary data for decision-making.
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What is Through Channel Marketing Automation?
Mindmatrix
FEBRUARY 21, 2022
Through-channel marketing automation (TCMA) or Distributed Marketing Management (DMM), is the process of using technology, primarily, sales and marketing automation tools to help channel partners leverage the company’s brand and corporate marketing and sales assets to grow their brand and ease their workload. TCMA benefits both–the company and the partners by infusing a lot of efficiency and effectiveness into partner marketing.
Datto’s Rob Rae on Building Strong Managed Services Partnerships
The 2112 Group
FEBRUARY 21, 2022
Rob Rae, senior vice president of Datto, joins Channelnomics’ Changing Channels host Larry Walsh to discuss why vendors often struggle when building service channels and how to get the most out of MSP relationships. As the shift away from transactional sales models and toward service- and consumption-based paradigms progresses, vendors are realizing that managed service providers may be the ideal target for building out their indirect sales. .
How to Stay Competitive in the Evolving State of Martech
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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