Wed.May 24, 2023

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Redefining the consumer experience: Diageo partners with SAP and IBM on global digital transformation

IBM Business Partners

In an era of evolving consumer preferences and economic uncertainties, the beverage industry stands as a vibrant reflection of changing trends and shifting priorities. Despite the challenges posed by inflation and the cost-of-living crisis, a dichotomy has emerged in consumer behavior, where individuals untouched by the crisis continue to indulge in their favorite beverages, while those directly affected pivot towards more affordable luxuries, such as a bottle of something special.

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PTC Applauded by Frost & Sullivan for Delivering ServiceMax Field Service Management Technology that Optimizes Operations of Energy Companies

Frost & Sullivan

San Antonio, TX — May 24, 2023 — Frost & Sullivan recently researched the oil and gas (O&G) field service management (FSM) industry and, based on its findings, recognizes ServiceMax (a PTC technology) with the 2023 Enabling Technology Leadership Award. ServiceMax delivers asset-centric service management software solutions that maximize the productivity, financial impact, and user experience of OEMs, operators, and service providers in asset intensive industries.

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Kubernetes version 1.27 now available in IBM Cloud Kubernetes Service

IBM Business Partners

We are excited to announce the availability of Kubernetes version 1.27 for your clusters that are running in IBM Cloud Kubernetes Service. This is our 22nd release of Kubernetes. With our Kubernetes service, you can easily upgrade your clusters without the need for deep Kubernetes knowledge. When you deploy new clusters, the default Kubernetes version remains 1.25 (soon to be 1.26); you can also choose to immediately deploy version 1.27.

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What separates the next-gen PRM Software Platforms from traditional PRM Software Platforms?

Mindmatrix

While traditional PRM software has been instrumental in managing partner relationships,next-gen PRM software platforms advanced features and capabilities that set them apart from their predecessors. In this blog, we will explore the key factors that differentiate next-gen PRM software platforms from traditional PRM software platforms. By understanding these distinctions, businesses can make informed decisions when selecting a PRM software platform that aligns with their strategic goals and enabl

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Why marketing leaders need more buy-in to affiliate and influencer channels

Impact

Affiliate and influencer partnerships can both contribute to a full-funnel campaign when set up correctly. Reports estimate affiliate marketing to be worth $15.7 billion by 2024. Conversely, 23 percent of brands devote more than 40 percent of their digital marketing budget to influencer campaigns. But how are marketers spending between these two channels?

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