Redefining the consumer experience: Diageo partners with SAP and IBM on global digital transformation
IBM Business Partners
MAY 24, 2023
In an era of evolving consumer preferences and economic uncertainties, the beverage industry stands as a vibrant reflection of changing trends and shifting priorities. Despite the challenges posed by inflation and the cost-of-living crisis, a dichotomy has emerged in consumer behavior, where individuals untouched by the crisis continue to indulge in their favorite beverages, while those directly affected pivot towards more affordable luxuries, such as a bottle of something special.
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