Channel Predictions Are Fleeting; Fundamentals Are Enduring
The 2112 Group
JANUARY 4, 2022
Vendors and channel pros may look to pundits for the wisdom to change, but they should never ignore the basic components of partner programs and relationships. By Larry Walsh. The beginning of a new year is typically when industry analysts, pundits, marketers, and wannabe influencers come out with their annual predictions, positioning their lists of insights and random data points as aids in strategic thinking and operational decision-making.
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