Tue.Jan 04, 2022

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Channel Predictions Are Fleeting; Fundamentals Are Enduring

The 2112 Group

Vendors and channel pros may look to pundits for the wisdom to change, but they should never ignore the basic components of partner programs and relationships. By Larry Walsh. The beginning of a new year is typically when industry analysts, pundits, marketers, and wannabe influencers come out with their annual predictions, positioning their lists of insights and random data points as aids in strategic thinking and operational decision-making.

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3 Methods for Collecting Event Audience Data

ITA Group

3 Methods for Collecting Event Audience Data. Connect emotionally with your audience and make them feel valued and known by collecting and using event data more effectively. If you understand what makes your audience tick, your marketing strategy can adapt over time to become even more effective and efficient. Every interaction you have with an event attendee is a potential data point that can be used to inform your next engagement with them, and to achieve your business outcomes.

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Using the Global Goals as a Systemic Approach to Relief

INSEAD Knowledge

With the UN SDGs as a guide, how can non-profits and NGOs do their work while considering long-term impact?

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