Partner Recruitment: Profile customers to find your partners
Partner Path
AUGUST 19, 2020
Recruit partners like you would a customer. Attract and nurture. By Diane Krakora , CEO of PartnerPath. You would be amazed at how many people call us every month to help them with partner recruitment. On the one hand, it's usually companies who see the value in leveraging the channel to grow their business (awesome!). On the other hand, I sometimes think they want me to hand them a top-secret document and say, "Shh, here's the magic list of partners for you.
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