WHO SAYS CHOCOLATE CAN’T CHANGE YOUR LIFE?
Be Partner Ready
OCTOBER 29, 2020
A much publicised and powerful partnership that got it right on so many levels, is Nestle’s KitKat and the R U OK? campaign. The alignment between a chocolate bar that is synonymous with ‘taking a break’ and a mental health organisation that encourages the question ‘R U OK?’ was a clever and very timely partnership, emerging at just the right time when the pandemic restrictions were causing severe havoc with many people’s mental health.
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